Featured Story

CBS Could See Strong Audience For Arkansas-Kentucky Hoops

Published in SportsBusiness Daily on 02 / 27 / 15

The undefeated Kentucky men’s basketball team tomorrow plays its final regular-season game against a ranked opponent – No. 18 Arkansas – on CBS at 4:00pm ET. UK’s three CBS games to date this season have averaged 2.6 million viewers, with its top CBS audience on Dec. 13 again...

Read More

More Stories

06/29/99
EXECUTIVE TRANSACTIONS

ESPN promoted TOM CLENDENIN to VP/Advertising & Promotion, where he will develop and implement the marketing and creative services for ESPN, ESPN2, ESPN Classic and ESPNews. Clendenin was ESPN''s Dir

Tags: ESPN, People and Pop Culture, Walt Disney

06/29/99
BEGINNING TO FILA LOT BETTER ABOUT ITS TENNIS INVOLVEMENT

Fila formally announced yesterday that it has secured exclusive rights to become a sponsor of the ATP Tour''s Super 9 series. The agreement, first reported in Monday''s issue of the SPORTSBUSINESS JOU

Tags: ATP, Fila USA

06/29/99
MARKETPLACE ROUND-UP

SLAM DUNCAN: CNN/SI''s Sonja Steptoe examined the marketability of Spurs C/F Tim Duncan, who "has yet to cultivate a non-basketball fanbase or create an off-court persona." Duncan: "I''m not that cros

Tags: NBA, San Antonio Spurs, Sports Illustrated, Time Warner

06/29/99
NASCAR SEEKS MANAGER OF ONLINE MERCHANDISING

NASCAR has an immediate opening for a Manager of its online merchandising, responsible for developing a cohesive and comprehensive merchandising strategy to be implemented online. Must develop product

Tags: Classified Advertisements, NASCAR

06/29/99
TACCHINI DOESN'T SPEAK KINDLY OF HINGIS IN DEAL FALLOUT

Sandys Chair Sergio Tacchini tells Moira Petty of the LONDON TIMES of his company''s termination of its sponsorship agreement with Martina Hingis, "whom he began funding when she was nine-years-old an

Tags: Coca-Cola, PepsiCo

06/29/99
NBA FINALS 11.3/21 RATING LOWEST RATED NBA FINALS SINCE '81

NBC''s cumulative average Nielsen rating for the five game Knicks-Spurs NBA Finals was an 11.3/21, down 37% from last year''s five-game average of an 18.0/32. This year''s ratings are down 40% from la

Tags: Boston Celtics, Cablevision, Houston Rockets, Los Angeles Lakers, NBA, NBC, New York Knicks, Nielsen, San Antonio Spurs, Media, St. Louis Blues

06/29/99
WITH CART SET TO LEAVE CLEVELAND, FINGER POINTING BEGINS

At a press conference today, CART "is expected to announce" that last Sunday''s Medic Drug Grand Prix was the final CART race at Burke Lakefront Airport, according to Jason Butler of the AKRON BEACON

Tags: Anheuser Busch, Champ Car World Series, ESPN, IMG, IndyCar, Leagues and Governing Bodies, San Diego Chargers, Walt Disney

06/29/99
RALEIGH ARENA'S HAVES AND HAVE NOTS IN NCSU ALCOHOL POLICY

The NC State Univ. (NCSU) "faithful" will be divided regarding alcohol consumption at Raleigh''s new sports arena, "those who can drink and those who cannot," according to Ned Glascock of the Raleigh

Tags: Carolina Hurricanes, Facilities, Gale Force Holdings

06/29/99
HOW MUCH PAYNE CAN THE MARKET BEAR? STEWART SALES PUSH

Following Payne Stewart''s win at the U.S. Open, his sponsor Legg Mason "discussed plans to feature Stewart on billboards," according to Mark Hyman of BUSINESS WEEK. Stewart signed a three-year, $900,

Tags: Acushnet, Legg Mason

06/29/99
LEAGUE NOTES

WALLY''S TAKE ON RACE: Former Miami (OH) Univ. G Wally Szczerbiak, asked whether his skin color will be a disadvantage come draft day: "What I want teams and general managers to do is kind of look at

Tags: IMG, Leagues and Governing Bodies, News Corp./Fox

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug