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04 / 18 / 14

Increase your company's exposure in the sport business marketplace and get your message in front of the industry's top executives. For more information on placing a classified in SportsBusiness Daily, please contact Heather Taylor at 704-973-1525 or  htaylor@sportsbusin...

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07/09/97
MLB ALL-STAR GAME: REALIGNMENT BEING MOVED TO FRONT BURNER?

MLB played its All-Star Game in Cleveland last evening in front of 44,916 fans, the largest crowd in the four-year history of Jacobs Field (Mult., 7/9). WHO SAYS MLB OWNERS CAN''T SHAKE THINGS UP? "St

Tags: Anheuser Busch, Boston Red Sox, Leagues and Governing Bodies, Milwaukee Brewers, MLB, Tampa Bay Rays

07/09/97
MARKETPLACE ROUND-UP

In N.Y., Stuart Elliott profiles Spike DDB, the joint- venture agency between Spike Lee and DDB Needham. The six- month-old agency has billings estimated at $35M and is producing projects for sporting

Tags: Acushnet, Minnesota Vikings, News Corp./Fox, NHL, NPSL

07/09/97
BRAND KEYS LOOK TO GAUGE FAN LOYALTY THROUGH NEW MEASUREMENT

NY-based customer loyalty planning consultancy Brand Keys has applied calculations used "to determine the drivers behind brand and customer loyalty to the sports industry," according Brand Keys Presid

Tags: MLB, NBA, NFL, NHL

07/09/97
BRETT FAVRE: WHAT A DEW-D! QB INKS DEAL TO "DO THE DEW"

Packers QB Brett Favre signed a two-year endorsement deal with PepsiCo''s Mountain Dew, and will be featured in print and broadcast ads and on promo materials throughout the Midwest. The first promo t

Tags: Green Bay Packers, PepsiCo

07/09/97
INTERNATIONAL HOCKEY LEAGUE SEEKS CHIEF OPERATING OFFICER

The International Hockey League is seeking candidates for the newly created Chief Operating Officer position. Qualified applicants will have a minimum of seven to 10 years of business, sports, marketi

Tags: Classified Advertisements, RDV Sports

07/09/97
IGOLF WON'T LEAVE HOME WITHOUT A FINANCIAL SERVICES SPONSOR

iGOLF, the Internet site which provides golf coverage and information resources, has signed a sponsorship deal with AmEx to promote American Express Financial Direct, the company''s online brokerage s

Tags: American Express, Time Warner

07/09/97
KICKING IT AT DISNEYWORLD: MLS '98 ALL-STAR GAME TO ORLANDO

The ''98 MLS All-Star Game will be held in Orlando, FL, as Walt Disney''s Wide World of Sports complex will host three days of events leading up to the August 2 game at the Citrus Bowl. The announceme

Tags: ATT, Baltimore Ravens, ESPN, Leagues and Governing Bodies, MLS, Nike, Walt Disney

07/09/97
NIKE ADS TOUT BASEBALL: ISN'T MLB GOOD? NORWEGIAN WOOD

Nike launched a new TV ad campaign in support of its MLB category with six spots debuting during last night''s MLB All-Star Game on Fox. Each of the 15-second ads addresses criticisms directed at base

Tags: Atlanta Braves, Chicago Cubs, Cincinnati Reds, Los Angeles Dodgers, MLB, News Corp./Fox, Nike, Seattle Mariners, Time Warner, Wieden Kennedy

07/09/97
FRANCHISE NOTES

Red Sox CEO John Harrington said the team expects to learn today if Wilfredo Cordero will be reinstated. Harrington: "Our primary focus from day one was that he get counseling and, the second time aro

Tags: Boston Red Sox, Dallas Cowboys, Franchises

07/09/97
STADIUM BOARD, DENVER HIT IMPASSE OVER PAYMENT PROCEDURES

In Colorado, the stadium site selection board said Tuesday it has suspended operations until the city of Denver "cuts the blank check the board has demanded, a move that further threatens a proposed N

Tags: Denver Broncos, Facilities

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