Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
The USOC will interview former Women''s World Cup President & CEO Marla Messing and CO-based East West Partners Managing Partner Harry Frampton, two members of a "shrinking list of candidates" for the
MLB Commissioner Bud Selig ordered Braves P John Rocker to undergo a psychological evaluation in the aftermath of recent remarks in SI. Braves President Stan Kasten said of Rocker''s future with the t
The "latest effort" by the CO tourism industry "to entice former skiers and snowboarders back to the slopes" includes a "media blitz" in Minneapolis and Kansas City -- both "strong skiing markets for"
Bills QB Doug Flutie has been named spokesperson for Choice Hotels'' Quality Inn branch. Flutie will appear in print ads over the next year. MA-based Woolf Associates Senior Dir of Athlete Marketing K
The following lists final attendance for the ''99-2000 college bowl games, compared to ''98-99 (THE DAILY). BOWL TEAMS ''99-00 ATT. %CAP ''98-99 ATT. % +/- SUGAR VPI/FSU 79,280 100% 76,503 + 3.6% FIES
The following lists final ratings for the ''99-2000 college bowl games, compared to ''98-99 (THE DAILY). ''99-2000 ''99-2000 ''98-99 ''98-99 BOWL DATE RATING NET DATE RATING NET % +/- SUGAR^^ 1/4 17.5
As a way to fill "empty seats" for Saturday''s National Lacrosse League (NLL) opener against the Rochester Knighthawks, the Syracuse Smash will feature Rena Mero -- formerly the WWF wrestler known as
The Canadian Radio-TV and Telecom Commission (CRTC) "ordered" the CBC today to "reduce its broadcasts" of NHL games and "other professional sports and devote more programming to regional cultural issu
In Minneapolis, Jay Weiner writes that "Greek tycoon" Socrates Babacas said that he has "bought an option" on 370 acres of farmland in Lino Lakes, MN, with plans to build a $350M retractable-roof faci
TV MONITOR: Last night''s 11:00pm ET editions of ESPN''s "SportsCenter" and CNN/SI''s "Sports Tonight" both led with Kings-Raptors, followed by Blazers-T''Wolves. The first non- NBA story on "SportsCe
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