Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
An IHL source said yesterday that Las Vegas "is almost certain to regain a franchise in the league next season," according to Kevin Iole of the LAS VEGAS REVIEW-JOURNAL. The Thunder played in the city
AIM Technologies is looking for a Sponsorship Sales Manager to join their sales department and expand their current client base that includes major sponsor companies such as Anheuser-Busch, Bank of Am
Toronto-based iCraveTV.com said it will broadcast the Super Bowl, despite the NFL threatening to "sue over earlier transmissions" of league games, according to Westhead & Pasternak of BLOOMBERG NEWS.
Conseco has signed on as a primary sponsor of Team Menard for the 2000 IRL season. Conseco has been a partner of the team since ''95. Conseco Exec VP/Marketing & Strategic Planning Stewart Stockdale s
The SLOC has signed three new licensing agreements, bringing its total to 25, according to Jerry Spangler of the DESERET NEWS. TN-based Lodge Manufacturing Co. "has signed on as an official 2002 licen
The PBA is "asking" its members to give the Board of Dirs "the right to finalize" the sale of the organization to a group led by former Microsoft exec Chris Peters and other outside investors, accordi
NFL Commissioner Paul Tagliabue and ABC Group Chair Robert Iger rang the closing bell on the NYSE floor yesterday and then spoke to CNN''s Jan Hopkins on "Street Sweep." Tagliabue: "We''re here to kic
You have until January 10th to take advantage of this opportunity to reach top sports execs. SportsBusiness Journal''s special report on January 24th will focus on the immense popularity of advertisin
BUDIG CHANGES BASEBALL ROLE: GENE BUDIG has resigned after six years as AL President and has been named Senior Advisor to MLB Commissioner BUD SELIG. Budig will consult on matters relating to state an
The following lists final national broadcast and cable Nielsen ratings from recent sporting events (THE DAILY). EVENT DATE NET TIME RAT/SHR Williams World Chall.-3rd Rd. 1/1 NBC 4:30-6:00pm 2.7/6 "The
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