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Expansion Draft Helps NHL Awards To Best Audience On Record

Published in SportsBusiness Daily on 06 / 23 / 17

The NHL Awards, which featured the expansion draft for the Vegas Golden Knights, was the most-watched NHL awards show for both Sportsnet and NBCSN on record, dating back to '99. Sportsnet had an average audience of 1.36 million, while NBCSN had an average audience of 595,000. That represents a 227% ...

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Athletes As Endorsers

A Knowldge Networks nationwide survey conducted in September asked 848 adults age 18+ which athlete endorsers make them more likely to buy a product. In the study, 26% of respondents said that they ar

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Wednesday, October 29, 2003 Japanese media’s treatment of players in Tokyo for Sonics-Clippers series. South Floridians flock en masse to celebrate World Series champions Marlin ...

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Morning Buzz, October 28, 2003

The Daily Insider Morning News & Headlines Tuesday, October 28, 2003 9:00am ET Print The Morning Buzz ...

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Coca-Cola's TOP Sponsorship

TOP sponsor Coca-Cola is the longest standing corporate partner of the Olympic Games, according to the ATLANTA CONSTITUTION's Maria Saporta, who wrote that the 75-year-old relationship is "so entrench

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Names In The News

CUTTING CLASS: In Miami, Marc Caputo reports that a "handful of South Florida legislators missed what was hyped as one of the most important votes in state history" last Thursday as they watched Yanke

Tags: Baseball, Buffalo Bills, Miami Marlins, Football, Hockey, Kansas City Chiefs, Maple Leaf Sports and Entertainment, New York Yankees, NFL, NHL, Orlando Magic, People and Pop Culture, Toronto Maple Leafs

Mohegan Sun Renews With C's

By Terry Lefton, Editor-at-Large, The Sports Business Daily The Mohegan Sun casino has renewed and expanded its sponsorship deal with the Celtics, making it one of the venerable NBA team's largest cor

Tags: Basketball, Boston Celtics, Connecticut Sun, NBA, Reebok, WNBA

Closing Bell, October 28, 2003

The Daily Insider Afternoon News & Headlines Tuesday, October 28, 2003 4:00pm ET Print The Closing Bell ...

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Turnstile Tracker: Final MLS

The following presents final '03 MLS regular-season attendance. Eight of ten teams saw a decrease in average attendance compared to '02 (SportsBusiness Journal research). % '02 % TEAM DATES TOTAL AVG.

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Marketplace Round-Up

SPORTSBUSINESS JOURNAL's Andy Bernstein cites an ABC Sports/ESPN source as saying that a financial services company "has stepped up with a $10[M]-plus package that includes Rose Bowl sponsorship and t

Tags: ABC, Colleges, ESPN, Football, Home Depot, NBA, Walt Disney, Washington Nationals

Nike Looking To Grow Line

The efforts of Nike VP/Global Apparel Mindy Grossman to move the company "well beyond clothes for serious jocks and into the market for sporty street apparel" is examined by BUSINESSWEEK's Stanley Hol

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