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Published in SportsBusiness Daily on 07 / 22 / 14

Wild RW  Nino Niederreiter posted an image of the Swiss cover of EA Sports' "NHL 15" bearing his likeness.

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02/24/98
MARKETPLACE ROUND-UP

NOTES: BUSINESS WEEK reports that spending on sports sponsorship is projected to reach over $4.5B in ''98 (BUSINESS WEEK, 3/2)....Ryan Leaf signed NJ-based ISI to become his exclusive marketing rep. I

Tags: ESPN, Nike, Oakley, Palace Sports & Entertainment, Reebok, Sports Illustrated, Tampa Bay Lightning, Walt Disney

02/24/98
LOOKING AHEAD TO SALT LAKE: COULD TRIPP HAPPEN?

Linda Tripp, involved in the President Clinton-Monica Lewinsky dispute, "is a final candidate for a plum government job helping to coordinate" the 2002 Games, according to Brian Blomquist of the N.Y.

Tags: Olympics, SLOC

02/24/98
CBS'S FINAL NUMBER OF 16.2 MARKS THIRD LOWEST WINTER GAMES

CBS''s primetime coverage of the Nagano Games averaged a 16.2/26, which is down 13% from Albertville in ''92 and down 42% from Lillehammer in ''94. CBS estimates that 184 million viewers watched all o

Tags: ABC, CBS, NBC, News Corp./Fox, Olympics, Viacom, Walt Disney

02/24/98
THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

TODAY: Final ABL Regular-Season Attendance TEAM HOME DATES TOTAL ATT AVG. ATT ARENA CAPACITY % CAPACITY New England^ 22 194,848 8,857 13,740 66%^ NE-1 16 166,483 10,405 15,340 67% NE-2 6 28,455 4,743

Tags: The Back of the Book

02/24/98
WAS NHL EXPERIMENT WORTH IT? LATE NIGHT SHOWS THINK SO

Although Team USA came home without a medal, the Olympic "experience wasn''t a waste, at least according to the NHL. They say the purpose was to get worldwide exposure for the sport," according to CNB

Tags: CBS, MLB, NBC, NHL, Olympics, Viacom

02/24/98
A-B'S PONTURO HOPES NBC HAS MORE OF AN EYE ON YOUNG MEN

Tony Ponturo, Anheuser-Busch''s VP/Corporate Media and Sports Marketing, said Monday that "both the low household ratings and the lower numbers of young male viewers will force the company to sit down

Tags: Anheuser Busch, ATT, CBS, Coca-Cola, NBC, Nielsen, Olympics, Viacom

02/24/98
NBC'S NBA RATINGS UP; SHAQ'S TRASH TALK HEARD OVER THE AIR

NBC''s NBA coverage is averaging a 5.9 rating/14 share after 11 weeks of coverage of games played through Sunday, February 15. That rating is up 5% from the ''96-97 season, which averaged a 5.6 throug

Tags: Cablevision, Houston Rockets, Los Angeles Lakers, NBA, NBC, New York Knicks, Orlando Magic, RDV Sports, Media

02/24/98
FRANCHISE NOTES

NHL: In Edmonton, local investors'' pitch for C$14.2M from the city council in exchange for 22% of the Oilers was rejected by Alberta Premier Ralph Klein and the municipal affairs minister "as against

Tags: Buffalo Sabres, Calgary Flames, Chicago Bulls, Edmonton Oilers, Franchises, Minnesota Twins, NHL, Ottawa Senators, Vulcan Ventures

02/24/98
ENDORSEMENT PROFILE: SOME QUESTION IF ANYONE WILL CASH IN

No U.S. athletes in Nagano are "likely to enjoy anything close to the record" $5M in endorsements that Mary Lou Retton took home after the ''84 Summer Games, according to USA TODAY''s Bruce Horovitz.

Tags: Coca-Cola, IOC, McDonalds, Olympics, Wheaties

02/24/98
MSG TURNS THE PAGE SOONER THAN EXPECTED: IS MARV ON DECK?

Bob Page was "yanked" as anchor of MSG Network''s "SportsDesk," effective immediately, according to Phil Mushnick of the N.Y. POST. MSG, which recently informed Page that his contract would not be ren

Tags: Cablevision, Madison Square Garden, Media

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