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Published in SportsBusiness Daily on 07 / 22 / 14

Wild RW  Nino Niederreiter posted an image of the Swiss cover of EA Sports' "NHL 15" bearing his likeness.

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02/25/98
SCHOOL DAZE: UNIV. OF WA INKS DEAL WITH PAUL ALLEN'S ASM

Paul Allen-owned Action Sports Media (ASM) has signed an eight-year marketing deal with the Univ. of WA to market and sell sponsorship packages for Husky athletics that will include signage in five at

Tags: Nike

02/25/98
MARINERS SIGN PARTNERSHIP WITH JAPAN'S ORIX BLUE WAVE

The Mariners have signed a two-year working agreement with the Japanese Pacific League''s Orix Blue Wave. The deal includes the exchange of coaches, players, front office staff and scouting informatio

Tags: Franchises, Seattle Mariners

02/25/98
MARKETPLACE ROUND-UP

TENNIS NEWS: TENNIS WEEK''s Eugene Scott writes that tennis "took a back seat to other sports" at the Super Show in Atlanta. Scott suggests a "tennis-only show" in the future (TENNIS WEEK, 2/26)....Bo

Tags: Chicago Bulls, DaimlerChrysler, McDonalds, NASCAR

02/25/98
FRANCHISE NOTES

NHL: The Predators have sold 8,002 season tickets as of February 16, meaning they must sell 3,998 by March 31 to meet NHL requirements (Predators)....N.Y. investment banker Michael Largue "is bringing

Tags: Carolina Hurricanes, Edmonton Oilers, ESPN, Franchises, Gale Force Holdings, Nashville Predators, NHL, Walt Disney

02/25/98
DIAMONDBACKS ON THE SOLES OF THEIR SHOES? LOGO-MANIA HITS AZ

The D''Backs will use "at least three different logos" this season, according to Pedro Gomez of the ARIZONA REPUBLIC. There is the "well-known A" logo which has been predominantly seen. Other logos in

Tags: Arizona Diamondbacks, Franchises

02/25/98
NIKE SAYS ITS THIRD QUARTER EARNINGS WON'T MEET ESTIMATES

Nike announced that it expects its third quarter earnings ending February 28 to be between $.24 to $.28 per share, below the First Call estimate of $.38 per share. Nike added that its earnings for the

Tags: Finance, Nike, Salomon Smith Barney, Time Warner

02/25/98
LEAGUE NOTES

Two "high-ranking" MLB officials "confirmed" that MLB "is investigating ''serious'' charges of tampering levied by multiple teams" against the D''Backs. One MLB official: "We are looking into numerous

Tags: Arizona Diamondbacks, ATP, ESPN, Leagues and Governing Bodies, MLB, MLS, New England Revolution, NFL, Walt Disney

02/25/98
SANS MEMPHIS BLUES, WILL OILERS GET SOME NASHVILLE LOVIN'?

The Memphis & Shelby Sports Authority unanimously approved an agreement under which the NFL Oilers will pay $1.2M by February 1, 1999, for the right to negotiate with other cities for a ''98 lease, ac

Tags: Cablevision, Edmonton Oilers, Franchises, New York Liberty, NFL

02/25/98
WILL THE OLYMPIC EXPERIENCE BE FOREVER CHANGED? WHAT'S NEXT?

CBS''s coverage of the Nagano Games, and the TV outlook for Sydney and Salt Lake, are examined by SI''s Richard Hoffer. CBS''s Rick Gentile, on how NBC should cover the Sydney Games: "If what the publ

Tags: ABC, Anheuser Busch, CBS, NBC, Olympics, Sports Illustrated, Viacom, Walt Disney

02/25/98
FOX BROADCASTING SEEKS ASSISTANT BRAND MANAGER

Fox Broadcasting is seeking an individual with a knowledge and interest in sports to be responsible for developing and executing marketing plans for video and computer game releases. This will include

Tags: Classified Advertisements, News Corp./Fox

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