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Steelers' Alejandro Villanueva Stars In New Ad Campaign For USAA

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Military financial services company USAA is rolling out a new ad campaign featuring Steelers OT Alejandro Villanueva .   The ad also stars Villanueva's wife and young son, depicting his transition as an Army Ranger to an NFLer. USAA will premiere the ad on TV during Sunday's slate of NFL games...

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MLB Talks Last Five Hours

Representatives from MLB and the MLBPA met again in N.Y. yesterday, this time for five hours, and MLB Exec VP/Labor Relations Rob Manfred said that the differences between the two sides over revenue s

Tags: Baseball, ESPN, Miami Marlins, Leagues and Governing Bodies, MLB, New York Yankees, Pittsburgh Pirates, Texas Rangers, Walt Disney

Closing Bell, July 26, 2002

  The Daily Insider Afternoon News & Headlines Friday, July 26, 2002 4:00pm ET Print The Closing Bell • Baseball Hall Of Fame Weekend To Be Highlighted By Ozzie Smith Induction • Warr

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Mo ...

Madden Raises Profile With Move To “MNF” Boom! As football season nears, ABC may be getting the buzz it hoped for when it lured top NFL analyst John Madden from Fox. Madden is featured on th

Krrrrisp Kraut Inks Lambeau Deal

Under a three-year deal that begins this season, Krrrrisp Kraut brand sauerkraut will be the official sauerkraut of Lambeau Field, according to Tom Daykin of the MILWAUKEE JOURNAL SENTINEL, who notes

Tags: Football, Green Bay Packers

Final Nielsen Weekend Ratings

The following lists final Nielsen ratings from recent sports events (THE DAILY). EVENT DATE NET TIME RAT/SHR British Open Highlights 7/18 ABC 12:05-12:35am 1.6/5 British Open Highlights 7/19 ABC 12:05

Tags: ABC, Arizona Diamondbacks, Baseball, Basketball, CBS, Cleveland Indians, ESPN, Golf, Los Angeles Dodgers, Los Angeles Sparks, MLB, Motorsports, NBC, New York Yankees, PGA Tour, Media, Viacom, Walt Disney, WNBA

Denver CART Race Eyes Latins

While CART Shell Grand Prix organizers "will blitz Denver with advertising the next five weeks" in hopes of drawing 75,000 fans to the Labor Day weekend event, a "separate marketing campaign aims to c

Tags: Events and Attractions, Motorsports

Twins Big Lead Hurt Attendance?

Before yesterday''s games, the 61-42 Twins "held the biggest division lead in the majors, yet ranked 23rd out of 30 teams in attendance," according to Jim Souhan of the Minneapolis STAR TRIBUNE. While

Tags: Baseball, Chicago White Sox, Cleveland Indians, Franchises, Minnesota Twins

NFL Training Camp Notes

The Falcons have sold about 43,000 season tickets, a 20% increase over ''01 with the season opener game still more than six weeks away, according to Paul Newberry of the AP. Falcons Owner Arthur Blank

Tags: Atlanta Falcons, Dallas Cowboys, Football, Franchises, Minnesota Vikings, Washington Redskins

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“It''s just a relationship with my sponsors. It''s not like I''m walking on a catwalk.” — Anna Kournikova, admitting that she is "willing to doll herself up for commercials" (TENNISREPO

Morning Buzz, July 26, 2002

  The Daily Insider Morning News & Headlines Friday, July 26, 2002 9:00am ET Print The Morning Buzz • Latest Round Of Labor Talks Leave MLB Execs Feeling Optimistic • Umpires Upset Wi

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