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Published in SportsBusiness Daily on 08 / 17 / 17

$3M  -- Amount that Chinese basketball player Guo Ailun will get annually from Jordan Brand as part of his new shoe deal. Guo is the first international athlete to have his own Jordan signature sneaker ( ESPN.com, 8/17 )

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Olympic "Kleenex Moments"

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The Hartford has inked a deal worth $5-6M annually to become an NCAA Corporate Partner. While deals at the same sponsorship tier typically cost about $10M a year, The Hartford's lower price is likely

Sony Open Sponsor Exposure

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Names In The News

The HOLLYWOOD REPORTER's Marla Matzer Rose reports Disney Chair & CEO MICHAEL EISNER "told board members in advance that `a phone call might be made' by Comcast to discuss buying the company." Eisner

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NFL Talking TV Deal Extensions

With the NFL's TV contract expiring in two seasons, owners are "discussing one scenario in which the league would simply extend the current rights-holder's deals at more modest increases than they won

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Learn more about our Classified Advertising program or submit your own ad to THE DAILY by contacting Heather Crawley at (704) 973-1500.

Tags: Classified Advertisements

Marketplace Round-Up

In this week's SPORTSBUSINESS JOURNAL, Terry Lefton reports that GM is consolidating its sponsorship sales across the seven racing circuits in which it competes. Ski & Co. has been named agency of rec

Tags: Basketball, Indiana Pacers, Motorsports, San Antonio Spurs, Visa

Drivers Talk NASCAR On CNN

NASCAR drivers Dale Earnhardt Jr. and Jeff Gordon discussed various topics on CNN's "Larry King Live" last night. Gordon said of Nextel replacing Winston as title sponsor of NASCAR's top series: "All

Tags: Leagues and Governing Bodies, Motorsports, NASCAR

NBA Unveils New Collections

The NBA will launch this spring a new collection of swimwear and beach accessories. The line features league-and team-branded swimwear from G-III, including board shorts and tank tops for men, and one

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Gatorade To Use Dante Hall

Chiefs WR/KR Dante Hall will be featured in Gatorade's inaugural 30-second TV spot for its "X-factor" line extension, according to Kenneth Hein of BRANDWEEK, who notes the ad, via Element 79 Partners,

Tags: Coca-Cola, Dallas Stars, ESPN, Football, Kansas City Chiefs, NFL, PepsiCo, Walt Disney

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