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The Predators will debut their partnership with Uber around tonight's home game against the Sabres. The deal creates an Uber Safe Ride Zone outside Bridgestone Arena ( Predators ).   Texans DE J.J. Watt today unveiled a "new colorway of hi...

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Reinsdorf Welcomes U.S. Cellular As Naming Rights Partner The White Sox and U.S. Cellular formally announced their 23-year, $68M naming-rights partnership for Comiskey Park. While the media is outspok

Winter X Games Successful

X Games Draw Record Numbers In CO The Winter X Games concluded Sunday at Buttermilk Mountain in Aspen, and organizers said that final attendance this year was 48,700, up from 36,300 last year, accordi

Tags: ATT, ESPN, Events and Attractions, Motorola, PepsiCo, Verizon, Walt Disney

Terry Tate Tackles The Streaker

Terry Tate, Reebok Hit Nike With New Ad Reebok will unveil tomorrow on Fox'' "American Idol" an ad featuring "Terry Tate," who "will wipe out a (very) thinly veiled parody of ... Nike''s popular ''Str

Tags: Nike, Reebok

Media Monitor

NATIONAL TV MONITOR: Last night''s 11:00pm ET 60-minute edition of ESPN''s "SportsCenter" led with Georgetown-Syracuse NCAA men''s basketball, followed by UConn men''s basketball coach Jim Calhoun lea

Tags: Basketball, Cablevision, CBS, Chicago Bulls, Colleges, Colorado Avalanche, Comcast-Spectacor, Denver Nuggets, Detroit Lions, ESPN, Football, Hockey, Indianapolis Colts, Madison Square Garden, NBA, NCAA, NFL, Orlando Magic, Phoenix Suns, San Francisco 49ers, Media, Tampa Bay Buccaneers, Viacom, Walt Disney, Washington Wizards

James Pushes 276% Increase

LeBron Sparks Increase In SVSM Revenues Basketball revenues "generated by the presence of LeBron James on the St. Vincent-St. Mary team more than tripled" from ''00-01 to ''01-02, according to figures

Tags: Basketball, ESPN, Events and Attractions, Walt Disney, Washington Nationals

Names & Faces

Jon Gruden In Demand After Super Bowl Win IN DEMAND: Agent Bob LaMonte, who reps Bucs coach Jon Gruden, has "received `hundreds'' of endorsement and appearance requests since" the Super Bowl (USA TODA

Tags: Baseball, Basketball, Football, MLB, Tampa Bay Buccaneers

Franchise Notes

HOOPS: NBA Commissioner David Stern said that there are "local and national investors interested in buying a minority or majority interest" in the Bucks. Stern added that he "expected there would be s

Tags: LA Angels, Baseball, Basketball, Franchises, Milwaukee Bucks, Minnesota Twins, MLB, NBA, Seattle Mariners, Walt Disney, WNBA

Media Notes

ALL-STAR SUNDAY: NEWSDAY''s Steve Zipay writes, "The fact that the NFL''s [Pro Bowl] received the highest ratings of the weekend underscored the fact that the league is No. 1 in American sports-watchi

Tags: Baseball, CBC, Football, Hockey, Minnesota Twins, NBC, NFL, NHL, Media

NJ Eyes Cablevision-YES Dispute

The NJ Assembly''s Telecommunications & Utilities Committee yesterday "reluctantly approved legislation designed to end" the Cablevision-YES Network dispute, according to Tom Hester of the Newark STAR

Tags: Baseball, Basketball, Cablevision, Chicago Cubs, Comcast-Spectacor, Madison Square Garden, Brooklyn Nets, New York Yankees, Media

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