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James Harden, Adidas Go For Quirky, Unique Look With Signature Harden Vol. 1 Shoe

Published in SportsBusiness Daily on 03 / 01 / 17

When Rockets G James Harden focused on "creating his signature series of sneakers and apparel," the "initial concept was simple: be different ," according to Nick DePaula of THE VERTICAL. With Harden, there was an "expectation for funky, quirky and unique looks," and his "herky-jerky, ball-dominant...

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Tags: Marketing and Sponsorship

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