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James Harden, Adidas Go For Quirky, Unique Look With Signature Harden Vol. 1 Shoe

Published in SportsBusiness Daily on 03 / 01 / 17

When Rockets G James Harden focused on "creating his signature series of sneakers and apparel," the "initial concept was simple: be different ," according to Nick DePaula of THE VERTICAL. With Harden, there was an "expectation for funky, quirky and unique looks," and his "herky-jerky, ball-dominant...

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Tags: Marketing and Sponsorship

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FSN OH-Dish Network Dispute

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Coca-Cola Investing In CSTV

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Tags: Coca-Cola, Colleges, CBSSN, NCAA

Coyotes For Sale?

Coyotes May Be Sold To Pay Investors The Coyotes "could be sold in two years to pay new investors being sought to infuse money into" the club and Glendale arena project, according to Harris & Flannery

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Glazer Interested In NFL In L.A.?

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MLS & WUSA Open '03 Seasons

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Tags: ABC, AEG, Coca-Cola, Columbus Crew, ESPN, FC Dallas, Leagues and Governing Bodies, Los Angeles Galaxy, McDonalds, MLS, Soccer, Walt Disney

Tennis Channel To Air ITF Events

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Tags: Media, Tennis Channel

B ...

Coca-Cola Points To Soccer As One Reason For CSTV Deal Leveraging its $500M, 11-year partnership with CBS and the NCAA, Coca-Cola announced this morning a $15M agreement with College Sports Television

Will French Be Cool To Lance?

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Tags: CBS, Coca-Cola, Subaru, Viacom

Watkins Boosts Angels Bid

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Tags: LA Angels, Baseball, Franchises, MLB, Walt Disney

Executive Transactions

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Tags: Comcast-Spectacor, ESPN, Hockey, NBC, Olympics, Arizona Coyotes, People and Pop Culture, Tennis Channel, Walt Disney

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