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Published in SportsBusiness Daily on 11 / 21 / 17

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08/24/04
Brady Hits Gap's Ad Campaign

Patriots QB Tom Brady is featured in Gap’s new “How Do You Wear It?” ad campaign, according to gossip columnists Fee & Raposa of the BOSTON HERALD. Brady joins musician Lenny Kravitz and actors Jada P

Tags: Football, New England Patriots, Sports Illustrated

08/24/04
Spons-o-Meter: USA Volleyball

THE DAILY continues its presentation of Olympic “Spons-o-Meters,” today featuring the official sponsors of USA Volleyball. Deal time frame indicates the year each company began its affiliation, along

Tags: ATT, Bank of America, General Motors, Nike, Olympics

08/24/04
SBJ In-Depth: Marketing To Kids

Marketing to young people means more than another bobble head giveaway. The stakes are huge for brands and teams that can market well to kids, teens and tweens. They can have immediate success in infl

Tags: Classified Advertisements

08/24/04
Nike Relocating N.Y. HQ

NIKE is moving its N.Y. HQs to 111 Eighth Avenue at West 15th Street, according to Christine Haughney of CRAIN’S N.Y. BUSINESS. Nike has signed a ten-year lease for 92,000 square feet of space, moving

Tags: Nike, People and Pop Culture

08/24/04
Executive Transactions

THE MARK OF EXCELLENCE: Staff Writer MARK SIMPSON is leaving THE DAILY after three years to become Big South Conference Dir of PR, effective next Monday. Simpson will oversee all areas of the conferen

Tags: Football, Golf, Hockey, Motorsports, New Orleans Pelicans, People and Pop Culture

08/24/04
Khorkina Nixes U.S. Tour

By Steve Woodward, Correspondent Russian Olympic gymnastics diva Svetlana Khorkina this week changed her mind about appearing in a post-Athens exhibition tour planned by an American promoter. Khorkina

Tags: Olympics

08/24/04
THE DAILY's Medal Stand

The following presents our take on the business performances at the Athens Games. GOLD: Gianna Angelopoulos-Daskalaki It is time to give the ATHOC President her due. In the face of a number of doubter

Tags: Olympics

08/24/04
Hall Speaks Out On Robe Fine

U.S. Gold Medal-winning swimmer Gary Hall Jr., who was fined $5,000 by USA Swimming for wearing a red, white and blue Everlast robe on the pool deck last Friday, “felt that [USA Swimming sponsor] Spee

Tags: Interpublic Group of Cos., Octagon, Olympics

08/24/04
Ambush Marketing At The Games

While some Athens Games attendees have reported “having non-sponsor soft drink bottles seized at venue gates, ... enforcement of [ambush marketing] rules is uneven, at best,” according to Mitch Potter

Tags: IOC, Nike, Olympics, Reebok

08/24/04
No Headline

Tuesday, August 24, 2004 Sports sponsorship sector has grown greatly in the past 20 years. Hockey World Cup casts light on NHL’s labor strife. A N.Y. TIMES ed ...

Tags: Hot Reads

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