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Judge Orders Goodell, Brady To Appear In Court Twice This Month

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U.S. District Judge Richard Berman asked that Patriots QB Tom Brady and NFL Commissioner Roger Goodell appear in court twice in mid-August. Berman has scheduled conferences Aug. 12 and 19 and told both the league and the NFLPA they should be attended by "your principles (including, without lim...

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06/14/00
MANAGEMENT PROMOTIONS HIGHLIGHT NHL REORGANIZATION

The NHL made several management promotions as part of the reorganization of its business units. NHLE will continue as a distinct business unit responsible for all consumer product licensing, marketing

Tags: NHL, People and Pop Culture

06/14/00
MARKETPLACE ROUND-UP

FL-based Champs Sports has retained Towne Silverstein Rotter, N.Y., to handle its ad account. Spending on the account, which had been at Publicis, N.Y., was put at $12M (N.Y. TIMES, 6/14)....BRANDWEEK

Tags: Foot Locker/Venator Group, Jacksonville Jaguars, NASCAR, Nike, R J Reynolds

06/13/00
DO SPORTS COMPANIES HAVE UNFAIR INFLUENCE IN INT'L SOCCER?

Many observers "claim the cash paid by sportswear companies and broadcasters has given them unprecedented influence" over top int''l soccer players and teams, according to CNNfn''s Charles Hodson, who

Tags: BBDO, FedEx, Nike, Washington Nationals

06/13/00
THE WNBA GETS ITS KISS, INKS HERSHEY'S AS NEWEST SPONSOR

Hershey Foods has signed a marketing partnership with the WNBA making the Hershey''s brand an Official Sponsor of the league and its 16 teams. Under the deal, Hershey''s will receive ads on the WNBA''

Tags: Coca-Cola, ESPN, NBA, NBC, NFL, Walt Disney, WNBA

06/13/00
NAIMOLI IN MIDST OF ANOTHER LOCAL DISPUTE WITH HOSPITAL

Devil Rays Managing General Partner Vince Naimoli "has ordered the Devil Rays to shun a fundraiser for the medically needy because organizers of the event decided to hold it at St. Petersburg''s Colis

Tags: Atlanta Braves, Franchises, MLB, New York Yankees, PepsiCo, Tampa Bay Rays, Time Warner, YankeeNets

06/13/00
ABC'S FINAL STANLEY CUP NUMBERS UP 9% OVER FOX'S LAST YEAR

ABC earned a final 4.2/10 national rating for Game Six of the Stanley Cup Finals on Saturday night. The rating peaked with a 5.9 at 11:30pm ET. In Dallas, Game Six earned a 28.7 rating, while the N.Y.

Tags: ABC, CBS, Dallas Stars, NBA, New Jersey Devils, News Corp./Fox, NHL, Southwest Sports Group, Media, Viacom, Walt Disney, YankeeNets

06/13/00
NAMES IN THE NEWS

Former Univ. of NC men''s basketball coach DEAN SMITH, Univ. of SC football coach LOU HOLTZ and Univ. of KY men''s basketball coach TUBBY SMITH will testify today in DC before the House Judiciary Comm

Tags: CBS, Comcast-Spectacor, HOK Sports, Kansas City Chiefs, NBA, Philadelphia 76ers, People and Pop Culture, Viacom

06/13/00
AROUND THE HORN: BRAVES LAUNCH SWEEPS, GRASS-ROOTS EFFORT

TBS, the Braves and AOL have partnered in a national Internet sweeps and Southeastern regional grass-roots marketing campaign. The watch-and-win sweeps, branded "Sit In Ted''s Box," will award one vie

Tags: Atlanta Braves, General Motors, MLB, NASCAR, PepsiCo, R J Reynolds, TBS/TNT, Time Warner

06/13/00
WILL FOUR POINT REQUEST BE A SQUARE DEAL FOR HORNETS ARENA?

Members of the Charlotte City Council last night "vented about the Hornets'' failure to provide a formal financing proposal" for a new arena, according to Lauren Markoe of the CHARLOTTE OBSERVER. The

Tags: Facilities, New Orleans Pelicans

06/13/00
INTERLEAGUE PLAY SEES MILD JUMP FROM '99 ATTENDANCE

Attendance for 125 MLB interleague games played from June 2-11 drew an average of 32,638 fans, a 2.7% increase over the "first segment" in ''99, which drew 31,788 fans per game, according to Pete Coat

Tags: ESPN, Leagues and Governing Bodies, MLB, Walt Disney

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