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Published in SportsBusiness Daily on 07 / 22 / 14

Wild RW  Nino Niederreiter posted an image of the Swiss cover of EA Sports' "NHL 15" bearing his likeness.

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03/05/98
NATIONAL REAX: TOUGH CRITICISM OF FEERICK'S RATIONALE

Reaction was mixed to Feerick''s decision. The following is a sampling from national markets: A UNION WIN? In N.Y., Selena Roberts writes of a "general feeling of victory from the union" (N.Y. TIMES,

Tags: ABC, CBS, ESPN, Golden State Warriors, Leagues and Governing Bodies, NBA, NBC, News Corp./Fox, Sports Illustrated, TBS/TNT, Time Warner, Viacom, Walt Disney

03/05/98
CNN/SI LINES UP SPONSORSHIPS FOR TEN ADVERTISERS

CNN/SI has signed sponsorships for ten advertisers that gives them added on-air exposure and ownership of select promotional vignettes. Each sponsorship generally provides on-air billboards in additio

Tags: Coca-Cola, NASCAR, PGA Tour, Sports Illustrated, Time Warner

03/04/98
CASEY MARTIN SIGNS FOURTH DEAL AS HE GETS READY TO PLAY GOLF

Hartford Life Insurance formally announced that it has signed golfer Casey Martin to an endorsement deal, joining Nike, Ping and Spalding as Martin''s primary sponsors. MA- based Woolf Golf handled th

Tags: ESPN, NBC, Nike, PGA Tour, Russell Athletic, Walt Disney

03/04/98
CORPORATE SPONSORS BEGIN TO ROLL OUT FINAL FOUR PROMOS

Corporate sponsors'' promotion of the NCAA men''s and women''s basketball tournaments is examined by Terry Lefton of BRANDWEEK, who highlights promos by Hershey, Sears and Ocean Spray. Hershey is spon

Tags: American Express, Colleges, NCAA, PepsiCo, Sears

03/04/98
NAMES IN THE NEWS

A.T. KEARNY EXECUTIVE SEARCH is presenting a career workshop on "How to Create a Leadership Position in the Entertainment & Sports Industry," on Thursday, March 5 at 6:00pm ET, at the Le Parker Meridi

Tags: CBS, IMG, NBC, News Corp./Fox, Orlando Magic, Ottawa Senators, RDV Sports, Reebok, People and Pop Culture, Viacom

03/04/98
SPONSORSHIP IN AUTO RACING CONFERENCE -- MAY 12 & 13 AT CMS

Sponsorship in Auto Racing Conference -- May 12 & 13, Charlotte Motor Speedway. Strategic Research Institute offers its second conference for sponsors, team owners and industry executives to learn how

Tags: Champ Car World Series, Classified Advertisements

03/04/98
BATTLE IN BALTIMORE: MOAG AND ANGELOS PLAY THE FEUD!

The relationship between Orioles Owner PETER ANGELOS and MD Stadium Authority (MSA) Chair JOHN MOAG is examined by Stephen Fehr in a front-page feature in the WASHINGTON POST. In "happier times," Ange

Tags: Baltimore Orioles, Baltimore Ravens, MLB, NFL, People and Pop Culture

03/04/98
WHO'S CASHING IN ON NAGANO? PICABO, JONNY ... AND PASHA?

Picabo Street''s agent, Gold Medal Management''s Brad Hunt, is "currently negotiating potential endorsement deals" with a car company and a financial services firm, according to Thomas Heath of the WA

Tags: Wheaties

03/04/98
NFL TV DEAL HAS SOME CBS AFFILS TALKIN' ABOUT A REVOLUTION

CBS is facing an "open rebellion" from some affils that say they "won''t give the network a dime to help pay" for its new $4B NFL rights package, according to Katz & Brodesser of DAILY VARIETY. CBS af

Tags: CBS, NFL, Media, Viacom

03/04/98
TOP EARNING ATHLETES IN '97 IN TOTAL WINNINGS

The following lists the 15 highest paid athletes in winnings, endorsements not included, in ''97 (WTA Tour): NAME ''97 EARNINGS NAME ''97 EARNINGS 1) Pete Sampras $6,498,311 8) Bobby Labonte $2,217,99

Tags: The Back of the Book

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