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ABC''s final-round coverage of the British Open on Sunday drew a 5.6 overnight rating, up 60% over last year''s 3.5. Saturday''s overnight rating of a 3.9 was up 34% over ''96 (Mult., 7/22). ABC Sport
Fila is unveiling its latest endorser, the Wizards'' Chris Webber, in a $4M ad push in the month of August "alone," according to Terry Lefton of BRANDWEEK. Webber''s endorsement of Fila''s new $85 Fly
Mets co-Owner Fred Wilpon said yesterday that plans for a new retractable-roof ballpark are "progressing nicely" and that "detailed schematics for the project will be ready by the end of the year," ac
The DRUDGE REPORT has an EVANDER HOLYFIELD and MIKE TYSON rematch in Cape Town, South Africa, being considered for New Year''s Eve ''98. The plans for the PPV fight "are preliminary and are being spea
ABC has begun "seeking major sponsors for what it is billing as the College Football Championship Series," to begin airing following the fall ''98 season, according to Langdon Brockinton of MEDIAWEEK.
The Marquee Group, the New York-based TV production, media and sports marketing company, has moved its corporate headquarters. Marquee is located at 888 7th Avenue, 37th floor, New York, NY 10019. The
When Arliss Michaels throws out his back, his dream of playing in a Pro-Am with golf client Ryan Mason III is shattered, on tonight''s episode of HBO''s Arli$$. Enter Arliss'' man, Kirby Carlisle, who
Erie County, NY, officials "believe they are on the verge of keeping the Bills in Buffalo," according to Marty York of the Toronto GLOBE & MAIL. Scott Brown, an aide to Erie County Executive Dennis Go
ESPN''s "Outside the Lines," airs this evening at 7:30pm ET and examines the impact of Latinos on baseball in the U.S.. ESPN''s Mark Schwarz will profile MLB marketing toward the Latino audience (ESPN
Nike is looking for a Sports Marketing Director for NIKE in Asia, because, as NIKE expands its reach into the Asian market, they will need a lot more than great products and world class athletes. They