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Audience Analysis: ESPN Gets Strong Audience For Randy Moss "30 For 30" Documentary

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ESPN drew 2.17 million viewers for “Rand University” on Nov. 11, marking the net’s best documentary audience since the premiere of “The Book Of Manning” on Sept. 24, 2013 and eighth-best documentary audience since the “30 for 30” project began in ’09. ...

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12/18/98
NFL MEDIA NOTES: STATION WILL BEAR TICKET COST; CBS DILEMMA

Chicago''s WBBM-CBS "guaranteed a sell out" of Sunday''s Ravens-Bears game, "ensuring" that it will be televised. The station "agreed to purchase any unsold tickets," which "could cost" it up to $100,

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12/18/98
EXECUTIVE TRANSACTIONS

CHRIS CAMPBELL "is stepping down" as USA Boxing Exec Dir. Campbell "didn''t disclose his reasons" for leaving (CO Springs GAZETTE, 12/18)....CTV SportsNet reassigned News Dir STEVE LANTHIER to Coordin

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12/18/98
SILENT SOX AS-SASSO-N: CONSULTANT HIRED TO PLAN NEW BALLPARK

The Red Sox have hired business consultant John Sasso "to oversee the strategic planning, marketing services, and government relations" for the proposed ballpark project, according to Joan Vennochi of

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12/18/98
FRANCHISE NOTES

The NHL Panthers will be placing an AHL affiliate in Louisville, to be called the Louisville Panthers and will begin play next year (LEXINGTON HERALD-LEADER, 12/18). ...Norton Herrick, Owner of the RH

Tags: AHL, Atlanta Hawks, English Premier League, Florida Panthers, Franchises, Time Warner

12/18/98
NFL MARKETING NEWS: WILL BILL BE IN TUNA? DOUG SAYS NO MAS

In, N.Y., Phil Mushnick reports that Jets coach Bill Parcells "will be seen singing -- yes, singing -- in a Tostitos commercial that will begin airing Dec. 28" (N.Y. POST, 12/18)....Bills QB Doug Flut

Tags: Buffalo Bills, Denver Broncos, Miami Marlins, Miami Dolphins, New York Jets

12/18/98
PLEASE DON'T BORAS WITH THE DETAILS: AGENT DEFENDS DEALINGS

Agent Scott Boras called comments made by Padres President Larry Lucchino regarding Kevin Brown''s signing with the Dodgers a "reflection of ''sour grapes,''" according to Buster Olney of the N.Y. TIM

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12/17/98
CBS RAISES ITS STAKES IN SPORTSLINE USA TO 10.4% OF COMPANY

CBS Corp. has increased its stake in SportsLine USA Inc., according to the HOLLYWOOD REPORTER. The network has acquired 380,000 shares for $15 totaling $5.7M. CBS now owns 10.4% of FL-based SportsLine

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12/17/98
NFL MARKETING NEWS: CARDS FLY HIGH; JAKE REED PUT TO BED

America West Airlines has introduced a new red- and- white Boeing 757, emblazoned with the NFL Cardinals helmet and logo on its tail, as part of a four-year marketing agreement which provides the airl

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12/17/98
THE SWEETEST MARKETER IN SPORTS? FLUTIE'S CANDY BAR DEAL

Bills QB Doug Flutie is "joining" Buffalo-based Fowler''s Chocolates to create the Flutie Flakes candy bar, "which combines milk chocolate and, of course, pieces of Flutie Flakes," according to Sharon

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12/17/98
EXECUTIVE TRANSACTIONS

JULIE DORSEY has joined THE DAILY as a Staff Writer. She most recently worked at NBC Sports Business Development. Julie can be reached at julied@sportsbizdaily.com. OTHER EXECS: The WNBA Shock promote

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