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Published in SportsBusiness Daily on 03 / 05 / 15

15 – Number of clubs that have scheduled MLB Ambassador for Inclusion Billy Bean for a visit during ’15 Spring Training ( “OTL Extra, ESPN3, 3/5 ).

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07/26/99
LOOK OUT BELO! MEDIA FIRM ACQUIRES MINORITY INTEREST IN MAVS

Dallas-based media conglomerate Belo will pay $24M in cash for a 12.38% stake in the Mavericks, according to Richard Alm of the DALLAS MORNING NEWS. As part of the deal, Belo obtained a 6.19% "nonvoti

Tags: ABC, Dallas Mavericks, Dallas Stars, Franchises, NBA, Southwest Sports Group, Walt Disney

07/26/99
ESPN EXAMINES HOW ATHLETES ARE MILKIN' THE LATEST CEREAL FAD

Last year, Bills QB Doug Flutie started the trend of pro athletes having cereals named after them with "Flutie Flakes," and now he "is joined by an expanding group of athletes who are widening your br

Tags: Buffalo Bills, ESPN, Houston Astros, Walt Disney

07/23/99
IS MARKETING OF ALTERNATIVE SPORTS BECOMING TOO X-TREME?

What "used to be the underground, extreme sports world reserved for rebellious, hedonistic and irreverent youth is edging toward the sponsorship-saturated mainstream," according to Marcia Smith of the

Tags: Atlanta Hawks, ESPN, NASCAR, Nike, Palace Sports & Entertainment, Time Warner, Walt Disney

07/23/99
USHERPRO TECHNOLOGY OFFERS A NEW COMPONENT FOR MARKETERS

One of the biggest challenges facing pro sports, next to winning and filling seats, is trying to satisfy the needs and demands of the season-ticket holder and luxury suite owner. Marketing Database Sy

Tags: Classified Advertisements

07/23/99
76ERS AND KINGS SEE BIGGEST GAIN IN NEW NBC TV SCHEDULE

NBC Sports will carry a record 34 NBA telecasts for the ''99-2000 season, 17 of which are set for primetime. The Lakers, Spurs, Knicks and 76ers each will be carried the maximum 11 times, the Kings an

Tags: Cablevision, Chicago Bulls, Comcast-Spectacor, Houston Rockets, Indiana Pacers, Los Angeles Lakers, Miami Heat, NBA, NBC, New York Knicks, Philadelphia 76ers, Reebok, San Antonio Spurs, Media, TBS/TNT, Time Warner, Utah Jazz

07/23/99
FINAL NATIONAL AND CABLE RATINGS FROM RECENT SPORTING EVENTS

The following lists final national and cable Nielsen ratings from recent sporting events. NOTE: The majority of Saturday''s sports programming was pre-empted for coverage of the developing story on Jo

Tags: ABC, Atlanta Braves, Boston Red Sox, CBS, CFL, Champ Car World Series, Chicago Cubs, Chicago White Sox, ESPN, Miami Marlins, LPGA, MLB, MLS, NASCAR, NBC, News Corp./Fox, Nielsen, PGA Tour, Media, TBS/TNT, Time Warner, TNN, USTA, Viacom, Walt Disney

07/23/99
SPONS-O-METER: CART SHIFTS INTO HIGH GEAR W/SPONSOR ROSTER

THE DAILY continues "Spons-o-Meter," a comprehensive list of official corporate marketing partners of various leagues and governing bodies. Today: CART. SPONSOR CATEGORY/DESIGNATION PARTNER SINCE PPG

Tags: Anheuser Busch, Champ Car World Series, DaimlerChrysler, FedEx, Motorola, Quokka, Sears, Toyota

07/23/99
NIKE'S SCHOOL DAZE: WHAT IS COMPANY'S AIM WITH SUMMER CAMPS?

Nike doesn''t "allow" WNBA scouts at its basketball camp for high school athletes at the National Institute for Fitness & Sport, but there were NBA scouts "aplenty," according to Dawn Reiss of the IND

Tags: Anheuser Busch, Events and Attractions, NBA, Nike, WNBA

07/23/99
OF COORS JOHN ELWAY HAS AN EXPLANATION FOR HIS BEER ADS

Critics say that John Elway''s appearance in a Coors TV ad campaign "sends a bad message to the youth who have come to idolize him," according to Sam Adams of the ROCKY MOUNTAIN NEWS. But Elway said,

07/23/99
HAVE ROSKI/BROAD GIVEN OVITZ THE EASY IN FOR TEAM OWNERSHIP?

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Tags: Franchises, NFL

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