Roger Federer Touts New Mercedes-Benz SL In "Timeless" CampaignPublished in SportsBusiness Daily on 08 / 23 / 16
Roger Federer will star in a new series of vignettes during the U.S. Open in conjunction with the release of the '17 Mercedes-Benz SL. The "Timeless" campaign is narrated by Tennis Channel's Bill Macatee , and celebrates icons of the tennis world across different decades, pairing them with a...
PAYMENT PLAN: Gemini Sports President & CEO Rob Yowell, on the Titans asking a bankruptcy court to force Adelphia to make naming rights payments under its 15-year, $30M deal: "Don''t confuse this situ
The NFL sold $350M in bonds for its G3 stadium financing program, increasing the size of the offering by 75%, according to sources of Rick Westhead of BLOOMBERG NEWS, who notes JP MorganChase and Banc
CT-based Sponsorship Research Int''l (SRi) examined the amount of legible exposure received by Visa and other sponsors of NBC''s broadcast of the Preakness Stakes. For SRi, legible exposure is defined
I should have changed it a long time ago, but once it was published it got paralyzing. Now I''m going to have to live with it for the rest of my life. USOC''s Sandy Baldwin, on how
The DETROIT NEWS'' Maureen McDonald reported that two MI women, Teresa Mazer and Helen Kessler, are among the 28 females enrolled at NASCAR''s new $12M training facility in Mooresville, NC. The progr
THE DAILY continues "Spons-o-Meter," a comprehensive list of corporate partners of various leagues and governing bodies. Today: The WNBA. Marketing Partners receive category exclusivity, use of team a
While auto racing execs acknowledge that "other traditionally white sports have benefited greatly financially from having racially diverse stars," they recognize that they "have made little progress"
South Korea-based Samsung is "unleashing a [US$203M] global advertising campaign" around the World Cup, according to Julia Day of the London GUARDIAN, who noted Samsung is not a FIFA World Cup sponsor
National media outlets continue their focus on the Wallace Matthews-N.Y. Post situation where the newspaper refused to run a Matthews column questioning a Post gossip column on Mets C Mike Piazza''s s
TV MONITOR: Last night''s 11:00pm ET 60-minute edition of ESPN''s "SportsCenter" led with Dodgers-Brewers, followed by an analysis of Dodgers RF Shawn Green hitting four home runs against the Brewers
Tags: LA Angels, Baseball, Basketball, Boston Red Sox, Detroit Lions, ESPN, Football, Los Angeles Dodgers, Milwaukee Brewers, Motorsports, NBC, New York Yankees, Orlando Magic, Media, Walt Disney, WNBA