Featured Story

Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

Read More

Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

More Stories

01/20/00
NIGHTCLUB MAKES FALSE CLAIM OF CARTER'S PARTY APPEARANCE

The Raptors and PMI ProSports Marketing, Vince Carter''s marketing agency, yesterday "denounced circulated flyers that claimed" Carter would appear at Hooterville Station, a Toronto nightclub, for an

Tags: Maple Leaf Sports and Entertainment, Toronto Raptors

01/20/00
FRANCHISE NOTES

In Seattle, Art Thiel writes that the Sonics "have the NBA''s fourth-worst attendance," with an average of 15,474 fans. That total represents the "paid count," yet KeyArena''s "empty-seat acreage indi

Tags: Detroit Pistons, Franchises, Maple Leaf Sports and Entertainment, NBA, New Orleans Pelicans, NHL, Palace Sports & Entertainment, Seattle Storm, Toronto Maple Leafs, WNBA

01/20/00
MARKETPLACE ROUND-UP

COLA WARS: In CO, Lee Jenkins reports that NHL sponsor Coca-Cola "gave its OK" for the 2001 NHL All-Star Weekend to be held at the Pepsi Center in Denver (GAZETTE, 1/20)....In Dallas, Steve Davis writ

Tags: Coca-Cola, Dallas Cowboys, ESPN, Heineken, LPGA, NHL, PepsiCo, Seattle Storm, Subaru, Walt Disney, WNBA

01/20/00
JOHN SKIPPER, JOHN WALSH TO HEAD ESPN INTERNET GROUP

ESPN announced yesterday that JOHN SKIPPER and JOHN WALSH will head the ESPN Internet Group (EIG). Skipper was named Senior VP & GM and Walsh was named Senior VP of EIG. Walsh will retain his Exec Edi

Tags: ESPN, People and Pop Culture, Walt Disney

01/20/00
PBA MEMBERS GIVE "GO-AHEAD" TO BOD TO SELL LEAGUE

PBA members "have given the go-ahead" to the BOD "to sell" the PBA Tour to a group led by former Microsoft exec Chris Peters, according to Jason Butler of the AKRON BEACON JOURNAL. PBA Commissioner Ma

Tags: Leagues and Governing Bodies, Microsoft, PBA

01/20/00
DAILY FOUNDER POLLACK MOVES FROM NBA TO BROADBAND SPORTS

NBA VP/Marketing & Corporate Communications and THE SPORTS BUSINESS DAILY Founder and Publisher JEFFREY POLLACK will join Broadband Sports as VP/New Media Publishing, effective February 1. Pollack, wh

Tags: NBA, People and Pop Culture

01/20/00
THE SPORTS BUSINESS DAILY SEEKS MARKETING MANAGER

THE DAILY is seeking a Marketing Manager to be responsible for in-house phone sales, classified advertising and database management. Qualified applicants will have interest in sales, superior telephon

Tags: Classified Advertisements

01/20/00
IS FORMATION OF A WOMEN'S PRO SOCCER LEAGUE ON THE HORIZON?

Former U.S. women''s national soccer team coach Tony DiCicco yesterday said that an announcement of a women''s pro league "could come in the next month," according to Peter Brewington of USA TODAY. Th

Tags: Leagues and Governing Bodies

01/20/00
NAMES & FACES: GAME COMPANY RE-ACCLAIMS JETER; SERENA IN RED

RE-UPS: Acclaim Sports has re-signed Yankees SS Derek Jeter to an exclusive, multi-year deal to serve as spokesperson for the company''s All-Star Baseball brand. Jeter will appear in a national TV cam

Tags: ABC, DaimlerChrysler, IBL, New York Yankees, UPS, Walt Disney, YankeeNets

01/20/00
IT'S UNANIMOUS: MLB OWNERS EXPAND SELIG'S POWER

At yesterday''s MLB Owners meetings in Phoenix, the owners voted unanimously to give MLB Commissioner Bud Selig "the most power and authority" for an MLB commissioner since ''20, according to Hal Bodl

Tags: Anheuser Busch, Cleveland Indians, Kansas City Royals, Leagues and Governing Bodies, MLB, San Diego Padres

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug