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CBS Could See Strong Audience For Arkansas-Kentucky Hoops

Published in SportsBusiness Daily on 02 / 27 / 15

The undefeated Kentucky men’s basketball team tomorrow plays its final regular-season game against a ranked opponent – No. 18 Arkansas – on CBS at 4:00pm ET. UK’s three CBS games to date this season have averaged 2.6 million viewers, with its top CBS audience on Dec. 13 again...

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07/14/99
MEDIA NOTES

TV MONITOR: Last night''s 11:00pm ET edition of CNN/SI''s "Sports Tonight" led with a U.S. women''s soccer team update and followed with the U.S. men''s national soccer team-Derby County highlights. T

Tags: ABC, Canadian Broadcasting Corp., CBS, ESPN, NASCAR, New Orleans Saints, News Corp./Fox, Nielsen, San Francisco 49ers, Sports Illustrated, Media, SportsLine.com, Time Warner, TNN, Toronto Blue Jays, Viacom, Walt Disney

07/14/99
A NEW ATTITUDE: TURNER CREATES NEW UNIT FOR SPORTS PROMOS

Turner Broadcasting System''s sports ad sales unit has partnered with the NBA to create a new promotional campaign touting the ''99-2000 season, according to Jim Cooper of MEDIAWEEK, who writes that t

Tags: American Express, ATT, FedEx, IBM, McDonalds, NBA, Media, TBS/TNT, Time Warner

07/14/99
NOT EVERYTHING'S AS SWEET AS BRANDI FOR REST OF U.S. TEAM

Despite the U.S. women''s soccer team''s WWC win, "most companies with big sports-marketing budgets have been surprisingly tepid about new advertising or sponsorship commitments," according to Walker

Tags: ABC, Anheuser Busch, ESPN, NikeTown, Walt Disney, Wheaties

07/14/99
ON A TOUR OF ITS OWN: U.S. WWC TEAM, USSF BATTLING OFF FIELD

The U.S. women''s soccer team is "determined to promote and pay themselves better than they believe the [U.S. Soccer Federation] has," and has "arranged" its own 11-match indoor tour across the countr

Tags: Clear Channel/SFX Sports, Events and Attractions

07/14/99
PBA CANCELS CBS TV DEAL FOR ESPN; IS OWNERSHIP STAKE NEXT?

The PBA has "canceled its three-year [TV] agreement with CBS after two years," according to Jason Butler of the AKRON BEACON JOURNAL. SFX Entertainment VP Mike Trager, whose company represents the PBA

Tags: ABC, CBS, Clear Channel/SFX Sports, ESPN, PBA, Media, Viacom, Walt Disney

07/14/99
OBSERVERS WRESTLE WITH WHAT ALL THIS WWC SUCCESS MEANS

The U.S. women''s soccer team''s WWC win is "about parents and their kids, getting hooked on a group of appealing athletes who were well marketed, then turned out to be even better than advertised," a

Tags: Events and Attractions, NBA, NBC, WNBA

07/14/99
SAVE FENWAY PROPONENTS KEEP HEAT ON SOX WITH COST ESTIMATE

Members of grass-roots group Save Fenway Park said yesterday that "their plan" to renovate the facility "would save" MA taxpayers "about" $90M, according to Meg Vaillancourt of the BOSTON GLOBE. In a

Tags: Boston Red Sox, CBS, Facilities, Viacom

07/14/99
EXECUTIVE TRANSACTIONS

The Greg Norman Collection named JOHN WAGSTAFF President. Wagstaff was President & GM for Coach Leatherwear (GOLFWEEK, 7/10 issue)....The Warriors named JOE MARSALLA Dir of Corporate Sales. Marsalla w

Tags: Golden State Warriors, NBA, Sacramento Kings, People and Pop Culture, Utah Jazz

07/14/99
MARKETPLACE ROUND-UP

FROM FENWAY: Fox Sports MLB analyst Tim McCarver, on the Jordan Brand "Jumpman Vindicate" spikes worn by Yankees SS Derek Jeter last night: "What is that? Very stylish." Fox''s Bob Brenly: "It''s not

Tags: Cablevision, ESPN, General Motors, Madison Square Garden, MLB, NBA, New York Yankees, News Corp./Fox, Puma, San Antonio Spurs, Walt Disney, WNBA, YankeeNets

07/14/99
WOMEN'S SPORTS FOUNDATION SEEKS A MARKETING MANAGER

National non-profit located in Nassau County seeks Marketing Manager. Responsibilities include cultivation, maintenance, and expansion of relationships with corporate partners, licensing and beneficia

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