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Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

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07/22/98
MEDIA NOTES

HBO''s broadcast of Roy Jones Jr.''s victory over Lou Del Valle on Saturday night earned an 11.6/23 rating for homes that receive the network. Jones'' previous HBO fight on April 25 earned a 10.1 rati

Tags: LA Angels, Anaheim Sports, HBO, New York Yankees, News Corp./Fox, Media, St. Louis Blues, Time Warner, Walt Disney, YankeeNets

07/22/98
JEMAL-AN: A NEW EXPLORER FOR BASEBALL IN THE DISTRICT

DC-area developer Douglas Jemal said yesterday he is organizing an ownership group that will bid to bring an existing MLB team to the city, according to Thom Loverro of the WASHINGTON TIMES. Jemal sai

Tags: Franchises, MLB

07/22/98
IS ABL ON "LIFE SUPPORT"? SI WONDERS IF MCCRAY IS "GREEDY"

While televised WNBA games "are hard to miss," the ABL "remains stuck in the jumble of cable television, its hard- to-find games seen by only a fraction of those who watch WNBA games," according to Ea

Tags: CBS, Fila USA, Leagues and Governing Bodies, Sports Illustrated, Viacom, Washington Mystics, WNBA

07/22/98
HUIZENGA STILL SMILING ON DON DESPITE HIS $$ SHORTFALL

Despite still being short of Wayne Huizenga''s $165M asking price, Marlins President Don Smiley "was close to finalizing his purchase of the club Tuesday," according to Barry Jackson of the MIAMI HERA

Tags: Miami Marlins, Franchises

07/22/98
EARLY GOODWILL RATINGS UP 45% FROM '94; ARE SEATS FILLED?

TBS''s coverage of the Goodwill Games is averaging a 1.6 rating through Monday, up 45% from ''94, when the net averaged a 1.1. over the same period (THE DAILY). NEWSDAY''S Steve Zipay notes that "abou

Tags: Events and Attractions, TBS/TNT, Time Warner

07/21/98
NBA, PART II: LEAGUE TO COMPENSATE USAB FOR LOSS REVENUE?

While the NBA and USA Basketball "have decided to prevent" the World Championships from being shown on U.S. TV "because NBA players will not be participating," the NBA is "willing to consider giving"

Tags: Houston Rockets, Leagues and Governing Bodies, NBA, NBC, Brooklyn Nets, Time Warner, YankeeNets

07/21/98
EXECUTIVE TRANSACTIONS

THE DAILY has named BILL MAGRATH as its Media Relations Manager. Bill was an Account Manager at MA-based IDX Systems and was most recently at ESPN Sports Almanac. He will manage THE DAILY''s entire ne

Tags: Cablevision, ESPN, Madison Square Garden, Minnesota Wild, NASCAR, NHL, People and Pop Culture, Walt Disney

07/21/98
SE RI FOR REAL? PAK THE "MICHAEL JORDAN" OF KOREA

SE RI PAK was profiled by Sonja Steptoe on CNN''s "Page 1," who reported that Pak "was catapulted into rarified air" following her three LPGA wins, including two majors. STEVEN KIL, Pak''s manager: "I

Tags: LPGA, Miami Heat, People and Pop Culture, Time Warner

07/21/98
WAS TED'S CHOICE OF AUSTRALIA FOR GAMES A SHOT AT MURDOCH?

It is "hardly surprising -- and a wise decision -- that Turner Broadcasting has linked the New York Goodwill Games ... to the Olympic cachet in as many ways as possible," according to Steve Zipay of N

Tags: Events and Attractions, NBA

07/21/98
NSGA PROJECTS ATHLETIC SALES TO REACH $43B IN '98

The NSGA announced that retail sales are expected to grow 3% in ''98 after showing a 3% increase in ''97. Sales of athletic equipment, shoes and clothing are expected to reach $44.3B in ''98 versus $4

Tags: The Back of the Book

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