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Dwyane Wade Teams Up With Facebook Watch For Documentary Series

Published in SportsBusiness Daily on 11 / 17 / 17

Cavaliers G Dwyane Wade  is bringing a documentary series to the Facebook Watch platform. The series, produced by the Bob Metelus Studio, is dubbed "BackCourt Wade." Over five episodes, fans will get a look at Wade's life during the offseason. Highlights include his trip to Paris and Milan for...

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Detroit Launches Team XL Push

The Detroit Super Bowl XL Host Committee has launched the Team XL Membership Club to “let Detroiters who can’t afford a Super Bowl ticket feel part of the big event,” according to John Gallagher of th

Tags: Events and Attractions, Football, NFL

Hamm Feels Let Down By USAG

While U.S. Gold Medalist Paul Hamm “planned to hold a news conference after the final of the high bar on Monday to demonstrate why he, not [South Korean Yang Tae-Young], deserved the Olympic all-aroun

Tags: IOC, Olympics, USOC

Executive Transactions

EXECS: VF Corp. named Sweetface Fashion President & CEO DENISE SEEGAL President & CEO of its Nautica division, replacing Nautica Founder DAVID CHU, who has left the company. Sweetface co-Founder ANDY

Tags: Colleges, ESPN, Golf, Hockey, Kansas City Royals, Motorsports, Nashville Predators, PGA Tour, People and Pop Culture, Walt Disney

Olympic Names & Faces

U.S. corporations will pay Olympic athletes and personalities $2,500-60,000 per speech following the Games, according to USA TODAY’s Bruce Horovitz. However, “unlike with product endorsements, it isn’

Tags: Anheuser Busch, CBS, Interpublic Group of Cos., NBC, Nike, Octagon, Olympics, Viacom

Univ. Of MN's Stadium Effort

The Minnesota State Fair begins Thursday and the Univ. of Minnesota will promote the “return of football to campus” with an exhibit called “The Stadium Experience,” according to Jeff Shelman of the Mi

Tags: Colleges, Facilities

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See this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com for these stories and more. ...

Maxim, ESPN To Air NFL Show

ESPN is partnering with Maxim magazine on a TV special named “The 2004 All Maxim Team" to air on ESPN2 September 5 at 11:00pm ET, according to John Dempsey of DAILY VARIETY. The program is being bille

Tags: ABC, ESPN, Football, NFL, Media, Walt Disney

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“Won’t go to third base because you’re ‘just not that kind of girl.’” — No. 3 on the list of ”Top Ten Signs You’re Not Going To Win A Gold Medal In Olympic Softball” (“Late Show,” CBS, 8/24)

Names & Faces

SPORTSBUSINESS JOURNAL’s Scott Warfield reports the Levi Strauss Signature brand has “unveiled its first advertising campaign featuring NASCAR driver Jimmie Johnson” and its new tag line, “From Our Fa

Tags: Motorsports, NASCAR, NBA, New Orleans Pelicans, PepsiCo

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