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Gisele Bundchen Revealed As Under Armour's Newest Female EndorserPublished in SportsBusiness Daily on 09 / 02 / 14
Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...
Friday night''s Jazz-Bulls NBA Finals Game Two earned NBC a 16.6/31 final rating and the network estimates that it was watched by 53 million viewers, making it the most- watched and highest rated Game
The sale of the Marlins to team President Don Smiley "is in question" because Owner Wayne Huizenga "is reluctant to keep a substantial share of the franchise," according to Barry Jackson of the MIAMI
Primedia''s Pro Football Weekly is acquiring Basketball Weekly from FL-based Curtis Publishing and will merge the title into its Basketball News, launched earlier this year, according to George Lazaru
MICHAEL JORDAN said he intends to visit Asia this off- season to witness the labor conditions at Nike-contracted factories: "I just want to see for myself. A lot of complaints are being made." ESPN''s
With his success, Jeff Gordon "is not only driving himself into a broader marketplace, but he is also taking NASCAR with him," according to Steve Goldberg of TIME. Long-time NASCAR sponsor PepsiCo has
St. John''s Univ. is "closing in on a deal" to hire GW Univ. men''s basketball coach Mike Jarvis, but the "blank hardest to fill" is Jarvis'' salary slot, according to Steve Popper of the N.Y. TIMES.
In N.Y., a DAILY NEWS editorial on N.Y. City Council Speaker Peter Vallone''s proposal for a referendum on Yankee Stadium states, "That the referendum is flawed doesn''t matter ... because Vallone''s
FROM BRANDWEEK: BRANDWEEK''s Terry Lefton reports that NHL Enterprises is looking to fill its counter delivery sponsorship slot with UPS, but the deal "is contingent" on UPS''s sponsorship status at t
Sepp Blatter "became the most powerful man in international soccer Monday when he was named president of FIFA, succeeding the retiring Joao Havelange," according to Mike Penner of the L.A. TIMES. Both
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Seafirst Bank "won the naming rights" to the Univ. of WA''s (UW) remodeled Hec Edmundson Pavilion, in a deal brokered by Paul Allen''s Action Sports Media (ASM) -- a new firm formed by Allen''s sports