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German Club Bayern Munich Signs Goodyear To Its First Global Deal With U.S. Company

Published in SportsBusiness Daily on 11 / 25 / 15

Bundesliga club Bayern Munich on Wednesday announced a multiyear partnership with Goodyear, giving the team its first global partnership with a major U.S. company. The agreement, which will take effect on Jan. 1, will provide Goodyear with perimeter advertising at the club's Bundesliga home games an...

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Tags: Marketing and Sponsorship, Goodyear

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