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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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01/28/00
FACILITY NOTES

N.Y. State Senator Nicholas Spano and Jets President Steve Gutman "have discussed the prospect" for a Jets stadium next to Yonkers Raceway. Spano: "They were pretty good conversations." Gutman said th

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01/28/00
SLOC SEEKING PROFESSIONALS FOR 2002 OLYMPIC CEREMONIES

The Salt Lake Organizing Committee for the 2002 Olympic Winter Games (SLOC) is currently seeking sport production and event professionals for the following full-time positions in Salt Lake City: STADI

Tags: Classified Advertisements, SLOC

01/28/00
NBA FAN BOOST SEEN IN ESPN CHILTON'S SPORTS FAN INDEX

Each month the ESPN Chilton Sports Poll computes a Twelve-Sport Fan Index, the combined average fan activity of the NFL, MLB, NBA, NHL, NCAA basketball and football, pro golf, pro tennis, pro soccer,

Tags: ESPN, MLB, NBA, NCAA, NFL, NHL, The Back of the Book, Walt Disney

01/28/00
FRANCHISE NOTES

Houston NFL expansion team Owner Bob McNair "intends to have ''no more than 10 to 12 limited partners.''" McNair''s personal share of the team "will stay at a minimum" of 51%, but he will "entertain i

Tags: Dallas Mavericks, Franchises, Memphis Grizzlies, NFL, Southwest Sports Group, Texas Rangers

01/28/00
SECOND THAT EMOTION: ABC PLANS NEW STRATEGY FOR PREGAME

ABC "hopes to differentiate" its Super Bowl pregame show Sunday from previous pregame shows "with a refreshing strategy: long features that have nothing to do with Super Bowl XXXIV," according to Rich

Tags: ABC, Anheuser Busch, CBS, ESPN, Minnesota Wild, News Corp./Fox, NFL, Nielsen, San Francisco 49ers, Media, St. Louis Rams, Viacom, Walt Disney

01/28/00
IRL GETS SHOWN THE NORTHERN LIGHT: INKS FIVE-YEAR DEAL

The IRL and Internet company Northern Light Technology have entered into a five-year marketing partnership that establishes the Northern Light Cup and a $1M purse to the winner of the IRL points champ

Tags: IndyCar

01/28/00
STERN LURES TOP CLINTON ADVISOR FOR STRATEGIC COMMUNICATIONS

The NBA has named DOUGLAS SOSNICK, a former top advisor to PRESIDENT CLINTON, as Senior VP/Strategic & Corporate Communications for NBAE, effective March, 13. Sosnick, who replaces JEFFREY POLLACK, wh

Tags: NBA, People and Pop Culture

01/28/00
NAMES IN THE NEWS

ESPN''s Bob Ley reported that former Nebraska football coach TOM OSBORNE will run as a Republican to replace the retiring U.S. Rep. BILL BARRETT (R-NE). Ley reported that while Osborne is a "huge favo

Tags: ESPN, Minnesota Twins, Minnesota Wild, MLB, NASCAR, NHL, R J Reynolds, Speedway Motorsports Inc., People and Pop Culture, Walt Disney

01/27/00
LIGHTNING STRIKES IN DOWNTOWN TAMPA: TEAM PLOTS NEW FACILITY

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Tags: Facilities, Marriott, Palace Sports & Entertainment, Tampa Bay Lightning

01/27/00
STATE OF THE PACKERS' ADDRESS: LAMBEAU AID BACKED BY WI GOV.

WI Gov. Tommy Thompson (R) urged state lawmakers in his State of the State speech last night to act "quickly and decisively" in approving renovations for the Packers'' Lambeau Field, according to Scot

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