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Sprint Frobinsons Campaign Ad Featuring Durant Debuts Tonight

04 / 17 / 14

Thunder F Kevin Durant appears in “the latest TV advertisement from Sprint, which begins airing tonight across network and cable TV.” Durant is “the first athlete to star in the new episodic Frobinsons campaign for Sprint.” In addition to TV, Durant “will be featured ...

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08/01/97
LEAGUE NOTES

The NBPA said that it intends to file a grievance with an NBA arbitrator "regarding the amount of the fine assessed" against the Nets'' Jayson Williams for comments deemed "detrimental to the team." N

Tags: Leagues and Governing Bodies, NBA, Brooklyn Nets, News Corp./Fox, YankeeNets

08/01/97
TV KRYPTONITE? TBS FINALIZES PLANS TO LOSE "SUPER" STATUS

WTBS announced that it will switch from its Superstation status to a basic cable channel as of December 31, according to Scott Hettrick of the HOLLYWOOD REPORTER. In doing so, TBS will "pony up about

Tags: Atlanta Braves, ESPN, MLB, News Corp./Fox, Media, TBS/TNT, Time Warner, Walt Disney

08/01/97
RATINGS FOR LAST WEEKEND'S NETWORK SPORTING EVENTS

The following lists ratings from last weekend''s network sporting events. All times are EDT. MLB on Fox games were: FLA-STL; TEX-CWS; ATL-CIN; and SEA-NYY. NBC''s Sports World consisted of the NFL QB

Tags: ABC, Anheuser Busch, CBS, Champ Car World Series, IndyCar, MLB, NASCAR, NBC, News Corp./Fox, NFL, PGA Tour, Media, Viacom, Walt Disney, WNBA

08/01/97
FRANCHISE NOTES

ESPN''s Chris Mortensen reports that a "handful of NFL owners are working with John Kent Cooke to raise enough available funds" to buy the Redskins, "even though the will of his father will be hotly c

Tags: ESPN, Franchises, Los Angeles Dodgers, Minnesota Vikings, New York Islanders, News Corp./Fox, NFL, NHL, Sports Illustrated, Walt Disney, Washington Redskins

08/01/97
START THE BIDDING: FLORIDA RSNS MAY SOON BE ON THE MOVE

"Who will own SportsChannel and Sunshine a year from now is anybody''s guess," according to Barry Jackson of the MIAMI HERALD, but among the most "realistic" scenarios has ESPN acquiring SportsChannel

Tags: Cablevision, ESPN, Miami Marlins, Miami Heat, News Corp./Fox, Orlando Magic, Palace Sports & Entertainment, RDV Sports, Sports Illustrated, Media, Tampa Bay Lightning, Tampa Bay Rays, Time Warner, Walt Disney

08/01/97
LPGA TOUR NEWS: DU MAURIER MAY BE SECOND KEY SPONSOR TO GO

The LPGA Tour was examined by USA TODAY''s Jerry Potter under the header, "Tour Tries To Balance Loss Of Two Key Sponsors With More TV Exposure." There is "concern" the du Maurier Classic, one of the

Tags: ESPN, Leagues and Governing Bodies, LPGA, NBC, PGA Tour, Sprint, Walt Disney

08/01/97
NFL LOOKS TO USE FAN INFORMATION IN MARKETING PLANNING

The NFL has begun working with NY-based USADATA, a provider of marketing, consumer and product information in the U.S. USADATA will provide the league with details as to the habits, leisure activities

Tags: NFL

08/01/97
TENNIS MOVERS: ATP'S COMMUNICATIONS CHIEF O'KEEFE MOVES ON

ATP Tour Dir of Communications/Americas KEVIN O''KEEFE is leaving his position this week to focus full-time on sports entertainment projects. He will continue his relationship with the Tour and will s

Tags: ATP, People and Pop Culture

08/01/97
WNBA UNVEILS NEW PSA CAMPAIGN; ESPN ADS CRITICIZED

The WNBA will roll out a public service campaign tomorrow focusing on physical fitness. The first spot, running during Saturday''s Mercury-Liberty game on NBC, stars Mercury G Nancy Lieberman-Cline. A

Tags: Cablevision, ESPN, NBA, NBC, New York Liberty, Walt Disney, WNBA

08/01/97
STADIUM NOTES

The 49ers'' new stadium/mall complex "will offer parking for football fans only on game days, according to a proposal being considered by the team." Game patrons would use the mall''s parking spaces o

Tags: Facilities, Int'l Speedway Corp., Minnesota Twins, San Francisco 49ers, San Francisco Giants

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