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German Club Bayern Munich Signs Goodyear To Its First Global Deal With U.S. Company

Published in SportsBusiness Daily on 11 / 25 / 15

Bundesliga club Bayern Munich on Wednesday announced a multiyear partnership with Goodyear, giving the team its first global partnership with a major U.S. company. The agreement, which will take effect on Jan. 1, will provide Goodyear with perimeter advertising at the club's Bundesliga home games an...

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Tags: Marketing and Sponsorship, Goodyear

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Executive Transactions

ATHENS ''04 GETS KEY EXEC: The FINANCIAL TIMES reports that the Athens Organizing Committee (ATHOC) has named Dow Chemical Group Senior Exec YANNIS SPANOUDAKIS as CEO. He will work with ATHOC Presiden

Tags: ABC, Baseball, Basketball, ESPN, Int'l Speedway Corp., Motorsports, NBA, NBDL, Olympics, People and Pop Culture, Toronto Blue Jays, Walt Disney

Are Sports Ratings On The Rise?

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Tags: CBS, Colleges, IBM, NCAA, News Corp./Fox, Pennzoil, Media, Viacom

All Reilly-ed Up

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Tags: Front Page

Jordan Denies Comeback Story

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Tags: Basketball, Cablevision, Dallas Mavericks, Franchises, Hockey, Madison Square Garden, NBA, NBC, New Orleans Pelicans, NHL, Pittsburgh Penguins, Southwest Sports Group, TBS/TNT, Time Warner, Washington Wizards

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“Beginning now, I think ratings for most sports will go up in the next 12 months.” — Fox Sports President & Exec Producer Ed Goren (N.Y. POST, 3/14).

Tags: Front Page

League Notes

MLBPA Exec Dir Donald Fehr spoke to Royals players yesterday for over two hours, "in a closed-door meeting." In K.C., Bob Dutton: "The session was a bit longer than usual, even for one to discuss issu

Tags: Baseball, Hockey, Kansas City Royals, Leagues and Governing Bodies, National Lacrosse League

Facility Notes

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Tags: Arizona Cardinals, Baseball, Basketball, Facilities, Football, Hockey, MLB, New England Patriots, Orlando Magic, RDV Sports

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Tags: Classified Advertisements

NASCAR Seeks New Media Dir

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Tags: Classified Advertisements

Mariners Launch New Campaign

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Tags: Baseball, Franchises, MLB, New York Yankees, Seattle Mariners, YankeeNets

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