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McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

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Tags: Marketing and Sponsorship

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Morning Buzz, September 30, 2003

The Daily Insider Morning News & Headlines Tuesday, September 30, 2003 9:00am ET Print The Morning Buzz ...

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Facility Notes

NEW & IMPROVED IGLOO: In Pittsburgh, Dave Molinari reports the Penguins and Mellon Arena manager SMG made upgrades at the arena, "most significant" being a new sound system. Other changes include: thi

Tags: Facilities, Hockey, Home Depot, Horse Racing, Maple Leaf Sports and Entertainment, Pittsburgh Penguins, Toronto Maple Leafs

Canucks Reach Wagering Deal

The Canucks and the B.C. Lottery Corp. (BCLC) agreed to a three-year marketing partnership for the team to share in the money from legalized wagering on NHL games in British Columbia this season, acco

Tags: Franchises, Hockey, Canucks Sports and Entertainment, Vancouver Canucks

Cubs Offer Aldermen Tickets

In Chicago, Fran Spielman reports city Alders who will "pass judgment on the expansion of Wrigley Field and the Cubs' request for more night games have each been offered a pair of playoff tickets for

Tags: Baseball, Chicago Cubs, Franchises, San Diego Padres, San Francisco Giants

League Notes

MLB: MLB attendance was down four-tenths of 1% this season after being down 5% "several months into the schedule." MLB Commissioner Bud Selig: "I tried to tell people early in the year not to jump to

Tags: Baseball, Formula One, Leagues and Governing Bodies, MLB, Motorsports, NASCAR

Mighty Ducks Unveil Retros

The Anaheim Mighty Ducks unveiled a third jersey yesterday that, "for the first time, prominently bears the city's name," according to Kimi Yoshino of the L.A. TIMES, who notes the jersey will be worn

Tags: Anaheim Ducks, Franchises, Hockey, Walt Disney

FSN Tabs Exec For Originality

FSN has hired former independent producer and Sci Fi Channel VP/Alternative Programming Zig Gauthier as VP/Development to "actively woo the creative community and hear sports-related programming pitch

Tags: Media

Media Research Acct. Exec

NASCAR has an immediate opening for a Media Research Account Executive in its Charlotte, NC, office. Qualified candidate will handle all media research efforts with a primary focus on TV ratings resul

Tags: Classified Advertisements

Soldier Field Roundly Applauded

The Bears officially opened the renovated Soldier Field last night on "MNF," losing to the Packers 38-23. In Chicago, Ford & Isaacson write, "Despite controversy over its exterior — a modern glas

Tags: ABC, Chicago Bears, Facilities, Football, Green Bay Packers, Walt Disney

NYC Marathon's New Campaign

The N.Y. City Marathon "has a fresh ad campaign breaking this week and new sponsors, including Avis, Ensure and DaimlerChrysler's Smart Car," according to Hilary Cassidy of BRANDWEEK, who reports the

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