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TODAY: MLB American League Attendance Through August 3 ''97 YEAR-TO-DATE COMPARISONS TEAM HOME DATES AVG. TOTAL % CAP ''96 AVG. % +/- ''95 AVG. % +/ BAL 51 45,892 2,340,486 95% 44,479 + 3% 43,034 + 7%
With the U.S. Open Tennis Championships set to begin August 25, CBS "has sold more than" 90% of its commercial inventory for the two-week tournament, according to Langdon Brockinton of MEDIAWEEK. New
ESPN Internet Ventures, the joint venture of Starwave and ESPN, "is expected soon" to add MLB to its "stable" of pro sports league sites, according to ADWEEK. An ESPN Internet rep said that the compan
Super 8 Motels "is revving up its sponsorship of NASCAR superstar Bill Elliott" in the chain''s first TV campaign featuring "Awesome Bill from Dawsonville," which will begin this fall, according to Sh
The "case" of 76ers G Allen Iverson, who was charged Sunday in VA with marijuana and weapons possession, "went before the Sixers'' front office yesterday" and the "verdict was extreme disappointment,"
IAAF President Primo Nebiolo "expressed dismay" yesterday at the small crowds on the first weekend of the World Track and Field Championships in Athens, Greece, "blaming local organizers for failing t
In Nashville, Jeff Wilkinson wrote of confusion for the NFL Oilers exhibition opener in Memphis on Saturday, as fans arriving from Nashville "found long lines and lost tickets at will-call windows." O
The Giants-Ravens NFL preseason game Saturday was the highest rated sporting event on broadcast TV for the weekend in Baltimore. The game drew an 5.5 rating/11 share, which was down from last year''s
The Coca-Cola Co. has appointed SCOTT MCCUNE VP/Coca- Cola Marketing and Dir of Worldwide Sports. Most recently, Assistant VP & Dir of Strategic Media for Coca-Cola, McCune will oversee the management
Bowling "is becoming image conscious," as industry officials "prefer to view bowling as part of an experience greater than the mere recreational and sporting aspects," according to an extensive featur