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Tonight's Event....

Published in SportsBusiness Daily on 07 / 20 / 17

The nonprofit LA84 Foundation will host 300 young athletes for Olympic Night at Dodger Stadium, with authentic LA84 caps and commemorative '84 Summer Games coins available. 

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Sneaker Wars: Shoe Trends

The "tepid economy" in '03 "boosted the appeal of low-priced casual shoes," causing Nike and adidas to "meet the demand by introducing more shoes priced below $80," according to Boaz Herzog of the Por

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AOL Spending $10M On SB Ads

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Ambush! Companies Eyeing SB

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Reebok Eyeing MLB Licensing?

Reebok and MLB are in negotiations that could "lead to a deal including marketing and producing an array of baseball clothing items and equipment," according to sources cited by Scott Van Voorhis of t

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Royal Caribbean Ending Spons.

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Names & Faces

PATCH WORK: USA TODAY reports that while NCAA rules do not prohibit Texas Tech basketball coach Bobby Knight from wearing an O'Reilly Auto Parts logo on his sweater during the regular season (see THE

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PGA Tour Launches Campaign

The PGA Tour has launched a new ad campaign this month aimed at generating awareness of the Tour's charitable commitments. The campaign's four 30-second spots combine the tagline, "These Guys Are Good

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Ratner Finalizing $300M Nets Bid

The final details of Bruce Ratner's $300M bid to buy the Nets and move them to Brooklyn "are being negotiated, and an announcement could come this week," according to sources cited by Zipay & Thrush o

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No Headline

"It's not like they're expecting me to talk about Cisco." — John McEnroe, on his new CNBC talk show (ESPN.com, 1/15).

Dodgers, Expos On MLB's Slate

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