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MLB Lines Up Charity Efforts For Childhood Cancer Awareness Month

Published in SportsBusiness Daily on 09 / 01 / 15

MLB is marking Childhood Cancer Awareness Month in September with a series of club-level activations beginning today and a social media campaign rallying around the #GoGold hashtag. Planned activities during the month include in-game recognitions of individuals and groups fighting pediatric cancer, ...

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09/06/00
NAMES IN THE NEWS

OWNERS IN THE NEWS: In Boston, Meg Vaillancourt writes that Patriots Owner ROBERT KRAFT earned an estimated $133M on a $3M investment yesterday by "selling most of his controlling stake" in MA-based P

Tags: Dallas Cowboys, New England Patriots, People and Pop Culture, Washington Capitals

09/06/00
NOT INTERESTED: IRL SAYS THANKS, BUT NO THANKS TO VEGAS

The IRL "will not compete" at Las Vegas Motor Speedway (LVMS) in 2001, according to Jeff Wolf of the LAS VEGAS REVIEW-JOURNAL. IRL Senior VP Bob Reif was quoted as saying, "I just killed Vegas. It''s

Tags: Champ Car World Series, Formula One, IndyCar, Leagues and Governing Bodies, News Corp./Fox, Speedway Motorsports Inc.

09/06/00
BURGEONING COURTSHIP: NEW DALLAS ARENA GOING AFTER SPONSORS

American Airlines Center execs expect "to finalize deals by the end of the month for the sports arena''s first three flagship sponsors," according to Richard Alm of the DALLAS MORNING NEWS, who report

Tags: American Airlines, Facilities

09/06/00
AIR WAR: ANSETT SEEKS INJUNCTION AGAINST QANTAS AMBUSH

Sydney Games sponsor Ansett Airlines has "mounted a legal push to have Olympics-related advertising by rival Qantas banned," according to Shawn Donnan of the FINANCIAL TIMES, who noted that Qantas has

Tags: Olympics

09/06/00
OLYMPIC NEWS & NOTES: NBC REACHES AGREEMENT WITH COMCAST

Comcast has reached agreement with NBC to carry the network''s Olympics coverage through the 2008 Games. The deal means that NBC has negotiated eight-year agreements with 97% of the MSOs that carry MS

Tags: Comcast-Spectacor, NBC, Olympics, Time Warner, USOC

09/06/00
PRELIMINARY OVERNIGHT RATINGS FROM WEEKEND SPORTS EVENTS

The following lists preliminary overnight Nielsen ratings from last weekend''s sports events (THE DAILY). EVENT DATE NET TIME RAT/SHR NCAA Football: (regional) 9/2 ABC 3:30-7:00pm 4.2/10 USTA: U.S. Op

Tags: ABC, CBS, Champ Car World Series, Green Bay Packers, MLB, NBC, NCAA, New York Jets, News Corp./Fox, NFL, Nielsen, The Back of the Book, USTA, Viacom, Walt Disney

09/06/00
MEDIA NOTES

TV MONITOR: Last night''s 10:00pm ET 60-minute edition of FSN''s "National Sports Report" led with scoring updates on the Mets-Reds, followed by D''Backs-Braves. The first non-MLB report, at 4:08 into

Tags: Arizona Diamondbacks, Atlanta Braves, CBS, Cincinnati Reds, Denver Broncos, ESPN, General Motors, MLB, New York Mets, News Corp./Fox, Sports Illustrated, Media, Time Warner, Viacom, Walt Disney

09/06/00
MLB, UMPS REACH DEAL THROUGH 2004; LABOR POSTURING BEGINS

MLB and the World Umpires Association reached a "tentative contract agreement that will assure labor peace" through the 2004 season, according to Peter Schmuck of the Baltimore SUN. However, the agree

Tags: ESPN, Leagues and Governing Bodies, MLB, Seattle Mariners, Walt Disney

09/06/00
TOTAL SPORTS SELLS PUBLISHING DIVISION TO GROUP LED BY THORN

Raleigh-based Total Sports has signed an agreement to sell its print publishing division to a management buyout team led by Total Sports Publisher John Thorn and his company, NY-based Thorn Media. Und

Tags: NASCAR, Media

09/06/00
OLYMPIC SPONSOR ROUND-UP: IBM WANTS TO MAKE BIG EXIT

After its problems in Atlanta, IBM is "pushing hard to make sure it brings home some public relations gold" from its last effort as an Olympics sponsor this summer in Sydney, as the company "intends t

Tags: Coca-Cola, IBM, IOC, McDonalds, Nike, Olympics, UPS, Washington Nationals

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