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McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

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Tags: Marketing and Sponsorship

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Morning Buzz, October 1, 2003

The Daily Insider Morning News & Headlines Wednesday, October 1, 2003 9:00am ET Print The Morning Buzz ...

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Co ...

The battle between cable operators and sports networks was renewed yesterday, as top execs traded barbs at the Goldman Sachs Communacopia Conference in N.Y. Cox CEO Jim Robbins blasted ESPN and FSN fo

Assante To Leave Agent Biz

Winnipeg-based Assante Corp. is trying to "get out of the athlete representation business and has held talks with several firms, including IMG, about selling its four sports agent practices," accordin

Tags: Baseball, Basketball, Football, Hockey, Interpublic Group of Cos., MLB, NBA, NFL, NHL, Octagon, People and Pop Culture

Junior Olympics Generate $33.3M

The DETROIT NEWS’ Becky Yerak reports that this summer’s Junior Olympic Games “generated spending of $33.3[M] in seven southeast [MI] counties, but local organizers won’t recoup the $2[M] cost of hosting the games because of shortfalls in sponsorships, athlete entry fees, merchandise ...

Tags: Olympics

Nike Ignites Tiger w/ New Driver

Tiger Woods has switched drivers again, reverting from a Titleist 975D to the new Nike Ignite for this week's PGA Tour's WGC American Express Championship. Nike Golf Communications Manager Dean Stoyer

Tags: Acushnet, Golf, Nike

Gruden's Tabbing Upsetting Some

The MIAMI HERALD’s Marc Caputo reports that FL’s “battered citrus industry wants to sow goodwill in a $4.2[M] ad deal” featuring Buccaneers coach Jon Gruden, but the campaign has “left a sour taste in the mouths of thousands of homeowners, who have lost prized and apparently healthy c ...

Tags: Football, Tampa Bay Buccaneers

NFL Facility News & Notes

SOLDIERING ON: In Chicago, Herrmann & Spielman report that Soldier Field management "will reassign ushers and add more signs to avoid dangerous crowding situations such as the one that occurred Monday

Tags: Chicago Bears, Cincinnati Bengals, Facilities, Football, New Orleans Saints, NFL

Cox CEO Sounds Off On Fees

The battle "between cable network owners and cable system operators flared anew" yesterday at the Goldman Sachs Communacopia Conference in N.Y., as Cox Communications CEO Jim Robbins said he feels com

Tags: ESPN, NFL, Media, Walt Disney

St. Peter's College's New Symbol

St. Peter’s College has unveiled a new mascot symbol, along with updated marks and word types.  The new logo will be used immediately by the school’s athletic programs, and will appear on media, merchandise and apparel.  N.Y.-based Phoenix Design Works assisted in the development of ...

Tags: Colleges

Pats Tix Case: Injunction Denied

Yarde Metals, a CT-based company with six Patriots season tickets, yesterday was the "latest to be denied an injunction in Suffolk Superior Court in its attempt for the reinstatement" of its tickets a

Tags: Football, Franchises, New England Patriots

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