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Tostitos Lines Up "Lucky Bags" Campaign For '17 NFL Season

Published in SportsBusiness Daily on 08 / 16 / 17

NFL sponsor Tostitos today unveiled its "Lucky Bags" activation for the '17 season, which includes market-specific team-themed packaging available at retail starting immediately. The campaign refers to gameday rituals such as the Steelers' Terrible Towels and Seahawks fans' 12 Flag. Digital content ...

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MLBPA Offers Fehr Extension

MLBPA Exec Dir Donald Fehr "is considering a three-year offer from the players worth about $2.5[M] per year," according to sources of O'Keeffe & Quinn of the N.Y. DAILY NEWS. One source said, "A lot o

Tags: Baseball, Leagues and Governing Bodies, MLB

Navy Axes Aircraft Carrier Event

The U.S. Navy will "not approve a proposed Veterans Day doubleheader next November that would have matched North Carolina and Air Force, along with Michigan State and Navy" playing men's college baske

Tags: Basketball, Colleges, Events and Attractions

Redskins Ticketing Criticized

The Redskins' ticket program allowing season-ticket holders "to move to better seating in the lower level at FedEx Field if they pay an additional $1,465 per seat to join the Redskins TailGate Club is

Tags: FedEx, Football, Franchises, Kansas City Chiefs, Tampa Bay Buccaneers, Washington Redskins

More On NBA TV-Comcast Deal

NBA Commissioner David Stern and Comcast Cable President Steve Burke participated in a conference call yesterday to announce the agreement that makes NBA TV available to Comcast's digital customers (s

Tags: Basketball, Comcast-Spectacor, NBA, Media

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"It's easy to get sucked into the irrationality of wanting to win." — Rangers/Stars Owner Tom Hicks, who will step down from his role with Hicks, Muse, Tate & Furst to become more active in the t

Red Sox Brass Go For The Green

The Red Sox have launched New England Sports Enterprises (NESE) in an effort to "parlay the assets of the [team] and its related entities into lucrative ventures" that "will not be subject to" MLB rev

Tags: Baseball, Boston Red Sox, Franchises, MLB

Comcast To Carry NBA TV

Comcast Cable and the NBA have signed a multiyear agreement through which NBA TV will be made available to digital cable customers on Comcast systems. The deal brings the total number of available U.S

Tags: Basketball, Comcast-Spectacor, NBA, Media

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Janet Jackson's breast-bearing Super Bowl halftime incident continues to impact the sports/ entertainment landscape, as NFL Commissioner Paul Tagliabue has scuttled the concert portion of the NFL Kick

Hicks Giving Up His Day Job

Hicks, Muse, Tate & Furst announced that co-Founder & Chair Tom Hicks will retire from his management role at the firm, effective March 31, 2005. The firm's other co-Founder John Muse will succeed Hic

Tags: American Airlines, Baseball, Dallas Stars, Franchises, Hockey, NHL, Texas Rangers

Speedo Unveils New Oly Suit

Speedo unveiled at simultaneous press conferences in N.Y., London and Sydney today its new Fastskin FSII swimsuit, with U.S. swimmers Michael Phelps, Jenny Thompson, Lenny Krayzelburg and Amanda Beard

Tags: Olympics

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