Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
WWF Chair Vince McMahon''s announcement yesterday that he plans to launch the XFL "brought laughter from a field of sports marketing execs," according to Richard Wilner of the N.Y. POST, who writes, "
As a "result of not making" the NBA''s Eastern Conference All-Star team, Nets G Stephon Marbury "is all over" agent David Falk, according to sources of Peter Vecsey of the N.Y. POST. Marbury is "incen
From January-December ''99, the ESPN Chilton Sports Poll surveyed 24,102 respondents, aged 12+, about their interest in various sports. ESPN Chilton Sports Poll notes that the numbers show that NASCAR
WWF Chair Vince McMahon unveiled his plans for a spring 2001 launch of an eight-team pro football league called the XFL yesterday at the WWF''s Times Square restaurant, according to Richard Sandomir o
Since Tom Compton took over as NHRA President on January 1, the NHRA has "unveiled an impressive new television package, hired key personnel and instituted major rule changes that should speed up the
JIM KLEIN was named CEO of JustBalls.com. Klein is a former Universal Studios Consumer Products Group President (JustBalls.com)....NASCAR named ARNY SCHREER as Dir of Corporate Marketing and ANDREW FE
TV MONITOR: Last night''s 10:00pm ET edition of FSN''s "Fox Sports News," which aired late due to college basketball, led with Blazers-Knicks, followed by an update on the Hornets-Mavericks in progres
Tags: ABC, Cablevision, Dallas Mavericks, ESPN, Maple Leaf Sports and Entertainment, New Orleans Pelicans, New York Knicks, News Corp./Fox, Nielsen, Portland Trail Blazers, Southwest Sports Group, Sports Illustrated, Media, Time Warner, Toronto Maple Leafs, Vulcan Ventures, Walt Disney
The Dolphins raised ticket prices by 4.8% to an average gross ticket price of $37.73 (Ft. Lauderdale SUN-SENTINEL, 2/4). Prices will increase from $1-3 in six of the team''s seven ticket categories. B
ALL-STARS: USA TODAY runs a special 12-page insert around this weekend''s NHL All-Star festivities in Toronto. Advertisers include DirecTV, Nortel Networks, Dodge, IBM, FedEx and Bud Light, which has
Billie Jean King will serve as a spokesperson and contribute a monthly column for pupulesports.com, a new sports Web site that is geared toward "women and girls crazy to play" (Chris Jenkins, USA TODA