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Gatorade Breaking 90-Second Spot With Derek Jeter Thanking FansPublished in SportsBusiness Daily on 09 / 18 / 14
Gatorade today will break a new 90-second spot featuring Yankees SS Derek Jeter , who “wrote some of the copy” in the spot and “even suggested the Frank Sinatra song that serves as soundtrack.” Gatorade Senior Dir of Consumer Engagement Molly Carter said that Jeter &ldqu...
The Tour de France "fell into near-total chaos" yesterday as riders stopped on-course for the second time "in protest of police investigations into spiraling drug scandals on several teams," according
CHARLES STRANG was named NASCAR''s National Commissioner. Strang is currently Dir of the American Power Boat Association and the World VP for Int''l Motorboating (NASCAR)...American Skiing Company nam
NFL: The NFL has entered into a two-year deal with Pay Per View Japan, the PPV service on SKY PerfecTV!, which will provide Japanese viewers with a selection of up to seven live games each week during
RAVEN-OUS: The Ravens will conduct a "dry run" of their new stadium tonight, featuring an hour-long team practice open to all 53,000 season-ticket holders (Baltimore SUN, 7/30)....ANC Sports has compl
Houston business exec Bob McNair and the Houston Livestock Show and Rodeo "have a tentative agreement" to share ad revenues from a proposed NFL stadium, "a hurdle to completing a financing plan," acco
Oilers Owner Bud Adams said the team will change its name before the ''99 season in an effort to adopt a moniker more reflective of Tennessee. The new name will be picked by Adams after a statewide ad
SC-based Volume Services and CT-based Service America Corp. have agreed to combine in a transaction creating one of the nation''s top concessionaire services, with annual revenues of more than $400M.
Nutritional supplement company EAS has set up an area in the Broncos'' dining room to serve myoplex bars and shakes -- nutrition products designed to help athletes recover from intense physical activi
American Skiing Co. (ASC) dropped 2 7/16 per share on Wednesday, as Morgan Stanley brokerage "downgraded the stock from outperform to neutral." The stock closed at 9 7/8 ("Nightly Business Report," PB
The city of Dallas will turn over control of Reunion Arena this fall to the Mavericks and Stars under a five-year deal both teams "are expected to sign this week," according to Robert Ingrassia of the