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04 / 16 / 14

NBC Sports Group has collaborated with chef Thomas Keller 's Bouchon Bakery on a "Puck Cake" to kick off NBC's coverage of the Stanley Cup Playoffs. More than 6,500 of the cakes will be produced with the logos of the 16 playoff teams and are being distributed to athletes, celebrity hockey fans and ...

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08/05/97
ONLINE NEWS & NOTES: ESPN INTERNET VENTURES TO PICK UP MLB?

ESPN Internet Ventures, the joint venture of Starwave and ESPN, "is expected soon" to add MLB to its "stable" of pro sports league sites, according to ADWEEK. An ESPN Internet rep said that the compan

Tags: ESPN, Fila USA, MLB, Media, Walt Disney

08/05/97
THE NFL: THEY WANT THE WORLD AND THEY WANT IT NOW?

The third-largest crowd in NFL history watched the Broncos-Dolphins American Bowl preseason game last night, as 104,209 filled the Estadio Guillermo Canedo in Mexico City (DENVER POST, 8/5). During ha

Tags: ABC, Chicago Bears, Dallas Cowboys, Denver Broncos, Green Bay Packers, Leagues and Governing Bodies, Miami Dolphins, NFL, Walt Disney

08/05/97
AS REGULAR-SEASON WINDS DOWN, WNBA STILL RIDING PR WAVE

The WNBA continues to receive a large share of media coverage in its inaugural season. A sampling follows: GIVE THEM LIBERTY OR GIVE THEM...: The WNBA and N.Y. Liberty were featured by Jane Gross on t

Tags: Cablevision, Leagues and Governing Bodies, Madison Square Garden, Maple Leaf Sports and Entertainment, New England Revolution, New Orleans Pelicans, New York Liberty, Toronto Raptors, WNBA

08/05/97
MEDIA NOTES

The Giants-Ravens NFL preseason game Saturday was the highest rated sporting event on broadcast TV for the weekend in Baltimore. The game drew an 5.5 rating/11 share, which was down from last year''s

Tags: ABC, Baltimore Ravens, News Corp./Fox, NFL, Media, Walt Disney

08/05/97
LET'S DO BREAKFAST: WEBB AND LYONS MEET FOR ARENA TALKS

Denver Mayor Wellington Webb and Ascent Entertainment Chair Charlie Lyons "broke bread" at a Sunday breakfast meeting to "talk about the proposed Pepsi Center," according to Alan Snel of the DENVER PO

Tags: Facilities, PepsiCo

08/05/97
EXECUTIVE TRANSACTIONS

The Coca-Cola Co. has appointed SCOTT MCCUNE VP/Coca- Cola Marketing and Dir of Worldwide Sports. Most recently, Assistant VP & Dir of Strategic Media for Coca-Cola, McCune will oversee the management

Tags: ABC, Coca-Cola, San Francisco Giants, People and Pop Culture, Time Warner, Walt Disney

08/05/97
BOWLING LOOKS TO REVAMP ITS IMAGE BEYOND THAT OF SPORT

Bowling "is becoming image conscious," as industry officials "prefer to view bowling as part of an experience greater than the mere recreational and sporting aspects," according to an extensive featur

Tags: CBS, PBA, Viacom

08/05/97
BRANDWEEK NEWS & NOTES: SUPER 8 LAPS NASCAR'S ELLIOTT

Super 8 Motels "is revving up its sponsorship of NASCAR superstar Bill Elliott" in the chain''s first TV campaign featuring "Awesome Bill from Dawsonville," which will begin this fall, according to Sh

Tags: NASCAR, Nike, Time Warner, TNN

08/05/97
LEAGUE NOTES

The NBA announced that George Toliver, who pleaded guilty to felony tax charges last week, has resigned from the NBA officiating staff (NBA)....In Canada, the ATP Tour du Maurier Open set an attendanc

Tags: ATP, Chicago Blackhawks, Dallas Stars, Leagues and Governing Bodies, MLB, NBA, New York Jets, NHL, Southwest Sports Group

08/05/97
METROSTARS FIND THE MEADOWLANDS CAN BE A KICK IN THE GRASS

In an effort to guarantee the Revolution and MetroStars will play on a natural grass surface at the Meadowlands, MLS has postponed the teams'' August 6 match and will announce a new time and date late

Tags: Facilities, MLS, New England Revolution, New York Jets

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