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Overnight Ratings: NASCAR's Brickyard 400 Benefits From NBC Move, Delay Into Primetime

Published in SportsBusiness Daily on 07 / 24 / 17

NBC yesterday drew a 3.3 overnight rating for the Monster Energy NASCAR Cup Series race from Indianapolis Motor Speedway, which was moved to NBC this year and had a nearly two-hour delay at the start due to weather. The Brickyard 400 had its best figure since ESPN drew a 3.4 overnight for the race i...

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Tags: Research and Ratings

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01/23/04
No Headline

Travel Companion (#5) Expedia confirms first Super Bowl ad, but mum on creative. Cable Converter Sonics become latest pro team to shift games to cable in new carriage deal with FSN. (#7) Double Vision

01/22/04
How SB XXXVIII Benefits Reliant

By Kris Johnson, Staff Writer, The Sports Business Daily As Houston's Reliant Stadium prepares to host Super Bowl XXXVIII on February 1, THE DAILY asked industry analysts to identify measurable gains

Tags: Facilities, Football, Houston Texans, NFL

01/22/04
2004 Prism Award Applications

Official application forms for the 2004 PRISM AWARDS are now at http://www.umass.edu/sptmgt/news/prism_form.pdf. The PRISM Awards, presented annually by the University of Massachusetts-Amherst Sport M

Tags: Classified Advertisements

01/22/04
Super Bowl XXXVIII Media Notes

In DC, Thomas Heath reports the Pro Football Writers of America yesterday cancelled their involvement in a January 31 dinner "that was being paid for by the Houston Super Bowl XXXVIII Host Committee,

Tags: Carolina Panthers, CBS, ESPN, Football, Media, Viacom, Walt Disney

01/22/04
Facility Notes

NFL Senior VP/Special Events Jim Steeg said that the roof at Reliant Stadium "will be open for the Super Bowl unless it rains or is very cold." Steeg noted that some media "have erroneously reported t

Tags: Baseball, Facilities, Football, Minnesota Twins, Minnesota Vikings, New England Patriots, NFL

01/22/04
Morning Buzz, January 22, 2004

The Daily Insider Morning News & Headlines Thursday, January 22, 2004 9:00am ET Print The Morning Buzz ...

Tags: Morning Buzz

01/22/04
No Headline

Thursday, January 22, 2004 Super Bowl XXXVIII putting Houston’s attractions in the spotlight. Before the arena becomes a reality, Bruce Ratner faces several obstacles . ...

Tags: Hot Reads

01/22/04
McCourt Nearing Dodgers Buy

The sale of the Dodgers to Frank McCourt "moved closer to completion Wednesday when News Corp. agreed to retain a minority ownership position, putting McCourt closer to compliance" with MLB's debt ser

Tags: Baseball, Franchises, Los Angeles Dodgers, MLB

01/22/04
MLB Buys Post-Super Bowl Spot

MLB has purchased a spot for almost $1M on the episode of CBS' "Survivor" that will air after the Super Bowl to promote the league's Opening Day, according to Stuart Elliott of the N.Y. TIMES. The spo

Tags: Anheuser Busch, Baseball, CBS, Miami Marlins, MLB, New York Yankees, NFL, PepsiCo, Texas Rangers, Viacom

01/22/04
R&A Spins Off Commercial Arm

The Royal & Ancient Golf Club (R&A), the governing body of golf in the U.K., is spinning off its commercial activities "into a new company structure in the biggest shake-up in 250 years," according to

Tags: Golf, Leagues and Governing Bodies, MasterCard

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