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WILSON TO JOIN ANOTHER RACQUET SPORT: PLATFORM TENNIS
Wilson Sporting Goods Co. has announced they will begin to manufacture platform tennis racquets. Platform tennis is played on a court one fourth the size of a tennis court and "enclosed to shield play
Tags: Wilson Sporting Goods
WISCONSIN BADGERS READY TO SIGN APPAREL CONTRACT
The Univ of Wisconsin is close to signing an apparel contract with a leading athletic manufacturer, according to Bob Wolfley of the MILWAUKEE JOURNAL-SENTINEL. The deal would reportedly be similar to
Tags: Colleges, Milwaukee Bucks, Nike, Reebok
NHL LOOKS TO ENHANCE INTEREST WITH BREAKOUT TOUR
The NHL announced yesterday plans for a travelling off-ice (street and roller) hockey tournament and summer festival called NHL BREAKOUT ''95. The tour is designed to "capitalize on and enhance the gr
Tags: Coca-Cola, DaimlerChrysler, ESPN, Leagues and Governing Bodies, NHL, Nike, Sports Illustrated, Time Warner, Walt Disney
THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER
52-WEEK COMPANY SYM CLOSE +/- OPEN HIGH LOW VOLUME Bos. Celtics BOS 21 -1/4 21 1/4 24 1/8 19 3/4 4400 Cobra Golf CBRA 26 3/8 -5/8 26 3/4 41 1/2 14 149200 Converse CVE 6 7/8 +1/8 6 7/8 12 5/8 6 3/4 623
Tags: Boston Celtics, Callaway Golf, Converse, Fila USA, Fortune Brands/Acushnet, Nike, Reebok, The Back of the Book
CBS AFFILIATES APPEASED BY YOUNGER-SKEWING STRATEGY
At the annual CBS affiliates meeting in L.A. yesterday, a "surprisingly unified" group heard from CBS/Broadcast President Peter Lund and "expressed relief that the network''s guidance was in the hands
WHAT MAKES LOGO CLOTHING MOVE OFF THE SHELF?
4,033 respondents (age 12+) were surveyed April 4-May 29. Asked where they generally buy sports logo clothing, "specialty stores" led with 55%. 68% said they buy logo clothing for themselves, 22% for
Tags: The Back of the Book
LUCY, I'M HOME! CLASSIC SHAQ PEPSI SPOT PREMIERS TONIGHT
A new Pepsi ad showing Shaquille O''Neal in classic footage with Lucille Ball, Cary Grant and Michael Landon premieres this evening on NBC''s prime time telecast of the Magic-Pacers. The 60-second ad,
Tags: BBDO, Indiana Pacers, NBA, NBC, Orlando Magic, PepsiCo, RDV Sports
NEAL PILSON LEAVES CBS TO START MEDIA CONSULTING FIRM
Neal Pilson, former President of CBS Sports, has announced the formation of his own sports television marketing and consulting company, Pilson Communications. Since ''94, Pilson has served as Senior V
Tags: Anheuser Busch, CBS, NASCAR, NBA, NBC, NCAA, NFL, PepsiCo, People and Pop Culture, Viacom
ATP WORLD CHAMPIONSHIPS MOVE SITE TO PARTNER WITH EXPO 2000
The ATP Tour and EXPO 2000 Hannover announced yesterday that the ATP World Championship, the year-end event of the men''s pro tour, will be held in Hannover, Germany, from ''96-99. The event''s five-y
Tags: ATP, DaimlerChrysler, ESPN, Leagues and Governing Bodies, Walt Disney
QUOTE OF THE DAY
"I''ll put our game up against the NFL''s any time." -- CFL Commis. Larry Smith, on the NFL in Toronto (GLOBE & MAIL, 6/2).
Tags: CFL, Front Page, NFL
