Twitter's Ad Platform Adds Partners Del Mar's '13 Season Approved Taco Bell Rolls Out NBA BIG Boxes QuintEvents To Sell NBA Draft Hospitality CFE Gets Naming Rights For UCF Arena Sources: Burke Out As USA Hockey GM Classified Advertisements Blackhawks' Local Audience Helping National Nets Executive Transactions
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Sega of America''s $50M "guerrilla marketing" blitz to sell their Saturn game is examined by Michelle Quinn of the SAN FRANCISCO CHRONICLE. Sega''s "self-described ''SWAT'' marketing team" has done a
When it comes to TV viewership, "other sports just can''t compete" with the NFL, according to an analysis of the sport in the current ADWEEK. Glenn Macnow writes, "The game practically sells itself. T
The NHL''s decision to carry Stanley Cup playoff games in the afternoon "has been a ratings bust" for CBC, according to the CANADIAN PRESS. Only two of seven matinee games have drawn more than 1 milli
52-WEEK COMPANY SYM CLOSE +/- OPEN HIGH LOW VOLUME Bos. Celtics BOS 21 1/4 +1/4 21 1/4 24 1/8 19 3/4 3300 Cobra Golf CBRA 29 3/4 +1/4 29 41 1/2 15 1/2 604100 Converse CVE 7 1/2 0 7 1/2 12 5/8 6 5/8 39
The Rockets completed a sweep of the Magic last night, causing some to examine the potential marketing fallout for the two-time champions and the runners-up. A sampling: HAKEEM AND MARS'' BIG RISK? Th
Republican legislative leaders said one of the reasons they do not want to take up a Milwaukee stadium financing package now is the Brewers'' "poor win-loss record," writes Amy Rinard in this morning'
FORBES magazine will profile sports stars Isiah Thomas, now VP of Basketball Ops for the NBA Raptors, and 49ers QB Steve Young in its "CEO Profiles" ad campaign. It marks the first time athletes have
At a news conference in Winnipeg yesterday, Spirit of Manitoba Chair Mal Anderson said he recognized that getting NHL approval for the sale of the Jets "may be one of the toughest challenges the new g
The CISL claims significant gains in the areas of local team sponsorships and season ticket sales. Team sponsorship revenue is up 37% from ''94, with the Portland Pride citing the largest increase --
"For a few dozen skyboxes Davis would pledge a move to Mogadishu." -- SI writer Tim Crothers, on nomadic Raiders Owner Al Davis (SPORTS ILLUSTRATED, 6/19 issue).