Upcoming Conferences and Events
A recent tracking study by NY-based Hall & Partners evaluated the impact of the NTRA''s new national ad campaign featuring the tag "Go Baby Go" and found that overall awareness for thoroughbred racing
ESPN/ESPN2''s broadcasts of the Great American Insurance ATP Championship in Cincinnati, to be held August 10-16, will feature new broadcast innovations, including use of up to five new camera angles.
Samsung has strengthened its ties with Se Ri Pak through a renegotiated contract signed at last weekend''s du Maurier Classic. Under the new deal, Samsung will guarantee Pak an annual contract valued
Pennzoil''s recent comprehensive ad deal with CBS, worth a reported $25M, was examined by CNBC''s Don Dahler, who said, "In the past, media companies have tried to push what they call cross-marketing.
Owners of the fledgling Collegiate Professional Basketball League are trying to sell naming rights to the league''s teams to "drum up corporate support," according to John Lombardo of the SPORTSBUSINE
SPECIAL FX: Fox Sports Net Senior VP/Marketing PETER LIGUORI "will take over the helm" as President of the FX cable network. He replaces MARK SONNENBERG, who yesterday was named Exec VP of Fox/Liberty
The proposed July deadline passed without the Tigers completing their announced $145M loan agreement with Japan- based Sumitomo Bank, according to Barkholz & McCracken of CRAIN''S DETROIT BUSINESS. Ju
ANC Sports will provide a custom-built, backlit unit of its rotating signage system for the new NBA Store, opening September 1 in Manhattan (ANC)....Small businesses can apply to be featured in a Mail
The NBPA said yesterday that "nearly 100 of the 120 WNBA players have agreed to have the union represent them in labor negotiations with the league," according to Mark Asher of the WASHINGTON POST. Th
Fox Sports announced its finalized broadcast lineup for the ''98 NFL season. The No. 1 team of Pat Summerall and John Madden returns and will broadcast its 100th game on Fox during the third week of t