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Tweet Pic Of The Day....05 / 23 / 13LPGA Chief Communications Officer Kraig Kann posted this image from the Pure Silk Bahamas Classic. As organizers try to work out tournament logistics after heavy rain, some players use the delay as a chance to get some fishing in. |
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SEGA'S "SWAT" MARKETING ON THEIR WAY TO THE TOKYO EXCHANGE?
Sega of America''s $50M "guerrilla marketing" blitz to sell their Saturn game is examined by Michelle Quinn of the SAN FRANCISCO CHRONICLE. Sega''s "self-described ''SWAT'' marketing team" has done a
Tags: Coca-Cola, General Motors, Microsoft, Sports Illustrated, Time Warner
THE NFL IS IN A LEAGUE OF ITS OWN WHEN IT COMES TO TV
When it comes to TV viewership, "other sports just can''t compete" with the NFL, according to an analysis of the sport in the current ADWEEK. Glenn Macnow writes, "The game practically sells itself. T
Tags: NBC, News Corp./Fox, NFL, Media, St. Louis Rams, TBS/TNT
MEDIA NOTES
The NHL''s decision to carry Stanley Cup playoff games in the afternoon "has been a ratings bust" for CBC, according to the CANADIAN PRESS. Only two of seven matinee games have drawn more than 1 milli
Tags: Baltimore Orioles, Canadian Broadcasting Corp., Comcast-Spectacor, ESPN, Miami Marlins, IBM, MLB, NHL, Media, Walt Disney
THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER
52-WEEK COMPANY SYM CLOSE +/- OPEN HIGH LOW VOLUME Bos. Celtics BOS 21 1/4 +1/4 21 1/4 24 1/8 19 3/4 3300 Cobra Golf CBRA 29 3/4 +1/4 29 41 1/2 15 1/2 604100 Converse CVE 7 1/2 0 7 1/2 12 5/8 6 5/8 39
Tags: Boston Celtics, Callaway Golf, Converse, Fila USA, Fortune Brands/Acushnet, Nike, Reebok, The Back of the Book
WILL SPONSORS FOLLOW IN THE WAKE OF THE ROCKETS' LIFT-OFF?
The Rockets completed a sweep of the Magic last night, causing some to examine the potential marketing fallout for the two-time champions and the runners-up. A sampling: HAKEEM AND MARS'' BIG RISK? Th
Tags: Houston Rockets, McDonald's, NBA, NBC, Orlando Magic, PepsiCo, RDV Sports, Sports Illustrated, Sprint
BREWERS PERFORMANCE ON THE FIELD NOT HELPING STADIUM EFFORTS
Republican legislative leaders said one of the reasons they do not want to take up a Milwaukee stadium financing package now is the Brewers'' "poor win-loss record," writes Amy Rinard in this morning'
FORBES LOOKS TO ATTRACT SPORTS-MINDED EXECS WITH NEW ADS
FORBES magazine will profile sports stars Isiah Thomas, now VP of Basketball Ops for the NBA Raptors, and 49ers QB Steve Young in its "CEO Profiles" ad campaign. It marks the first time athletes have
Tags: Maple Leaf Sports & Entertainment, NBA, San Francisco 49ers, Toronto Raptors
JETS' FUTURE IN WINNIPEG STILL UNCERTAIN
At a news conference in Winnipeg yesterday, Spirit of Manitoba Chair Mal Anderson said he recognized that getting NHL approval for the sale of the Jets "may be one of the toughest challenges the new g
Tags: Franchises, New York Jets, NHL
CISL CLAIMS SUCCESS AS IT READIES FOR NEW SEASON
The CISL claims significant gains in the areas of local team sponsorships and season ticket sales. Team sponsorship revenue is up 37% from ''94, with the Portland Pride citing the largest increase --
QUOTE OF THE DAY
"For a few dozen skyboxes Davis would pledge a move to Mogadishu." -- SI writer Tim Crothers, on nomadic Raiders Owner Al Davis (SPORTS ILLUSTRATED, 6/19 issue).
Tags: Front Page, Oakland Raiders, Sports Illustrated, Time Warner
