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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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02/09/00
THE SPORTS BUSINESS DAILY'S TURNSTILE TRACKER

NBA Eastern Conference Announced Attendance Through Feb. 7 TEAM DATES ''99 AVG. TOTAL %CAP. ''98 AVG. %+/- ''97 AVG. % +/- CHI 22 22,123 486,707 102% 22,400 -1.2% 23,988 -7.8% NYK 23 19,763 454,549 10

Tags: Atlanta Hawks, Indiana Pacers, Maple Leaf Sports and Entertainment, Miami Heat, NBA, The Back of the Book, Time Warner, Toronto Raptors

02/09/00
FINANCE NOTES

In Indianapolis, Bill Koenig writes that LogoAthletic is "silent on the impact of a sharp decline in licensed apparel sales nationwide." GM Eddie White said there were no layoffs "that I know of" (IND

Tags: BSkyB, Finance

02/09/00
NATIONAL SPORTS MARKETING NET PRESENTS COLLEGE SPORTS 2000

How Television, Radio and the Internet Have Changed College Sports. February 17th, 8:00am. A discussion with the corporate and university perspective. Discussion leader: T.J. Nelligan, Nelligan Sports

Tags: Classified Advertisements, Oakland Athletics

02/09/00
MARKETPLACE ROUND-UP

In Toronto, Tim Wharnsby writes that the "controversial" CCM TV ad "featuring skating sperm on a rink scoring goals" is "not scoring with parents of young players." But CCM said it has received "less

Tags: ABC, ESPN, Walt Disney

02/09/00
LOUISVILLE COURTS ROCKETS; POSSIBLE HIRE IRKS TEAM

Houston''s KRIV-TV reported Tuesday night that the city of Louisville is pursuing the Rockets, Comets and AFL ThunderBears. Louisville execs have called Rockets management "to let the team know of the

Tags: AFL, Franchises, Houston Rockets, NBA, News Corp./Fox, NFL, NHL

02/09/00
NBA PLAYERS ON THE PR CIRCUIT BEFORE ALL-STAR WEEKEND

Lakers G KOBE BRYANT was a guest on the "Tonight Show" with Jay Leno last night and discussed his purchase of the Olympia Milano Italian basketball team with his father, Joe. Bryant: "The fans go bers

Tags: CBS, Comcast-Spectacor, Los Angeles Lakers, Minnesota Timberwolves, NBA, NBC, Nike, Philadelphia 76ers, People and Pop Culture, Viacom

02/09/00
MEDIA NOTES

TV MONITOR: Last night''s 10:00pm ET edition of FSN''s "Fox Sports News" and the 11:00pm ET editions of CNN/SI''s "Sports Tonight" and ESPN''s "SportsCenter" all led with the death of Chiefs LB Derric

Tags: Baltimore Ravens, ESPN, Kansas City Chiefs, MLB, NBA, NBC, News Corp./Fox, Nielsen, San Antonio Spurs, Sports Illustrated, Media, Time Warner, Walt Disney

02/09/00
NIKE TAKES A STEP BACK: NOT LIKELY TO MEET $$ EXPECTATIONS

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Tags: Bank of America, Finance, Nike, Time Warner

02/09/00
BABY, YOU CAN DRIVE MY CAR: KWAN INKS PACT WITH CHEVY

Chevrolet will announce today that it has signed a "multiyear endorsement deal -- estimated at more than" $1M -- with 19-year-old figure skater Michelle Kwan, according to Bruce Horovitz of USA TODAY,

Tags: ABC, DaimlerChrysler, General Motors, Walt Disney

02/09/00
IF THEY COULD TURN BACK TIME: AFFILS REGRET MISSING TIGER

CBS affils in ten of the U.S.''s 47 largest TV markets "opted to go with local programming" Monday instead of the final round of the weather-delayed Pebble Beach National Pro-Am, according to Rick Wes

Tags: CBS, Connecticut Sun, ESPN, General Motors, Nielsen, PGA Tour, RDV Sports, Media, Tennessee Titans, Viacom, Walt Disney, WUSA

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