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NASCAR Debuting New Format At Daytona 500, Hopes It Captures Fans' Attention

Published in SportsBusiness Daily on 02 / 24 / 17

The "theory behind" NASCAR's new competitive format is that drivers will "race harder, events will be more exciting, viewers will tune in and more fans will come through the turnstiles," according to Brant James of USA TODAY. The new format is a "meticulous plan that includes a modified points syste...

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Tags: NASCAR, NASCAR Season Preview

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04/17/03
Closing Bell, April 17, 2003

The Daily Insider Afternoon News & Headlines Thursday, April 17, 2003 4:00pm ET Print The Closing Bell Past Issues Apr 16, 2003 Apr 15, 2003 Apr 14, 2003 Apr 11, 2003 Apr 10, 2003 • Spurs Finish Seaso

Tags: Closing Bell

04/17/03
Accenture To Title Chicago Event

Accenture "will become the fifth title sponsor in the history" of the Chicago Triathlon, replacing Mrs. T''s, according to Jim Kirk of the CHICAGO TRIBUNE, who notes sports sponsorships have "increasi

04/17/03
Facility Notes

Heads Up When You’re In The Green Monster Seats Red Sox fan Mike Connolly "unofficially became the first to be injured by a ball hit" into the new seats atop the Green Monster, "but a possible broken

Tags: Baseball, Boston Red Sox, Coca-Cola, Facilities, Football, Houston Astros, New Orleans Saints

04/16/03
Tose And Helmick Pass Away

Tose Passes At 88 Former Eagles Owner LEONARD TOSE died yesterday at the age of 88. In Philadelphia, Kevin Mulligan notes Tose purchased the team in ''69 for $16.15M which at that time was "the highes

Tags: Football, IOC, NFL, Olympics, Philadelphia Eagles, People and Pop Culture, USOC

04/16/03
Marketplace Round-Up

Sergio-TaylorMade Deal Being Amended The NCAA and Host Communications have settled with Coors on a November ''01 lawsuit alleging Coors'' unauthorized use of NCAA game tickets as part of a Final Four

Tags: Basketball, Chicago Fire, Colleges, Colorado Rapids, DDB Worldwide, Acushnet, Golf, Los Angeles Galaxy, MLS, NCAA, PepsiCo, PGA Tour, Soccer

04/16/03
MCI Signs $22M Event Deal

MCI Returns As Title Sponsor In Hilton Head MCI has signed a four-year, $22M deal to become title sponsor of the PGA Tour''s The Heritage, which will now be called The MCI Heritage, according to E.J.

Tags: CBS, Golf, hp, PGA Tour, Viacom

04/16/03
Recent Turfway Park Meet Sees 30% Of Days Canceled

The THOROUGHBRED TIMES reports that 15 days out of a recent 50-day meet at Turfway Park were canceled due to the weather, which caused the handle to “decline sharply.” Average figures throughout the m

04/16/03
HRTV Inks Cox Communications

BLOODHORSE.com reports that HorseRacing TV (HRTV) has signed a multi-year agreement with Cox Communications that extends the “network’s viewership into Orange County, [CA] and expands its coverage in

Tags: Horse Racing

04/16/03
Tennis Channel Eyes May 15

Serena Or Venus Serve First For Tennis Channel Debut While The Tennis Channel (TTC) is slated to launch officially on May 15, the net will offer a 19-day free preview beginning with the April 26 U.S.

Tags: ATP, Media, Tennis Channel

04/16/03
Media Notes

Masters Helps Push CBS To Weekly Victory RATINGS: The WASHINGTON POST''s Lisa de Moraes writes that CBS "won the week because even crummy NCAA basketball and Masters golf tourney numbers stand out in

Tags: ABC, Baseball, Basketball, Boston Red Sox, CBC, CBS, Colleges, Colorado Avalanche, Comcast-Spectacor, Golf, Hockey, Minnesota Wild, Motorsports, NASCAR, NBA, NCAA, Oakland Athletics, Philadelphia Flyers, San Antonio Spurs, Seattle Mariners, Media, Viacom, Walt Disney

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