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04 / 16 / 14

NBC Sports Group has collaborated with chef Thomas Keller 's Bouchon Bakery on a "Puck Cake" to kick off NBC's coverage of the Stanley Cup Playoffs. More than 6,500 of the cakes will be produced with the logos of the 16 playoff teams and are being distributed to athletes, celebrity hockey fans and ...

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08/08/97
FORTUNE EXAMINES HOW ADIDAS CONTINUES TO STEP UP

A "former market leader that''s regaining its footing after being all but crushed by an upstart rival like Nike," adidas is featured in an extensive piece titled "Adidas Back In The Game," by Charles

Tags: Coca-Cola, New York Yankees, Nike, PepsiCo, Reebok, Washington Nationals, YankeeNets

08/08/97
CAN BUCHHOLZ WRITE NICE ENDING FOR ATP PILOT PEN INT'L?

The ATP''s Pilot Pen Int''l begins Monday at the CT Tennis Center in New Haven and today''s edition of the HARTFORD COURANT features a special tournament preview section. In the cover-story "Miracle M

Tags: ATP, Connecticut Sun, RDV Sports

08/08/97
BACK OF THE BOOK: WHERE DO ALL THE ACTIVE PEOPLE LIVE?

In the first half of ''97, ESPN CHILTON Sports Poll interviewed 500 people 25+ about their participation in sports. They were asked whether they had exercised or participated in sports activity within

Tags: ESPN, The Back of the Book, Walt Disney

08/08/97
NFL MAKES ITS CASE AGAINST TIMES-UNION'S JAGUARS WEB SITE

In response to yesterday''s Florida Times-Union story regarding a dispute over that newspaper''s Web page on the Jaguars, the NFL sent a letter to the Times-Union detailing its position. League attorn

Tags: Jacksonville Jaguars, NFL, Media

08/08/97
CORPORATE SPONSORS COZYING UP TO LOW-PROFILE SPORTS DEAL

Some companies that "typically seek links with flashy professional sports, are trying to sponsor low-profile pastimes to stoke loyalty among their target consumer groups," according to Melanie Wells o

Tags: Anheuser Busch, Coca-Cola

08/08/97
BLUE JAYS POST RATINGS INCREASE ON TSN

Blue Jays ratings on TSN are up from ''96, according to William Houston of the Toronto GLOBE & MAIL. The team is drawing "an average audience of about 350,000 a game," up 12%. TSN VP/Programming Rick

Tags: Media, Toronto Blue Jays

08/07/97
NFL, JAGUARS AND LOCAL NEWSPAPER AT ODDS OVER WEB SITE

The Jaguars and the NFL "are objecting" to the Florida Times-Union''s Jaguars page on its World Wide Web site, according to Earl Daniels of the FLORIDA TIMES-UNION. The league and the team "have told

Tags: Jacksonville Jaguars, NFL, Media

08/07/97
EXECUTIVE TRANSACTIONS

Classic Sports Network (CSN) named MELINDA KLABER Dir of Consumer Marketing. She most recently served as National Retail Merchandising Manager for MLB. CSN also opened up a Midwest regional sales offi

Tags: Converse, ESPN, MLB, NHL, People and Pop Culture, Walt Disney

08/07/97
FRANCHISE NOTES

The NHL Rangers signed Avalanche restricted free agent Joe Sakic to an offer sheet for $2M per year for three years, plus a $15M signing bonus. The Avalanche have one week to match. In N.Y., Frank Bro

Tags: Cablevision, Colorado Avalanche, Franchises, Green Bay Packers, Jacksonville Jaguars, Maple Leaf Sports and Entertainment, New York Rangers, NHL, Nike, Sacramento Kings, Toronto Blue Jays, Toronto Raptors

08/07/97
ESPN JOINS USA TODAY FOR COLLEGE FOOTBALL AND HOOPS POLLS

ESPN and USA Today will join for the USA Today/ESPN Top 25 coaches poll for college football, men''s college basketball and women''s college basketball. The ''97 college football poll will begin tonig

Tags: ESPN, Media, Walt Disney

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