NASCAR Hopes Format Captures New Fans Alabama Football Program Nets $47M-Plus Profit MLB Giants Payroll To Top $200M For First Time As Top Stars Retire, Young Drivers Carry Hope FS1 Developing New TV Shows For Katie Nolan New Balance Signs Multiyear Deal With Lindor Texas A&M Athletic Department Makes $57.2M In '15-16 Lisa Borders Responds To Wiggins' Criticism Mitt Romney In Talks With Yankees For Small Stake Verizon, Lions Make Upgrades To Wi-Fi At Ford Field
NASCAR Debuting New Format At Daytona 500, Hopes It Captures Fans' AttentionPublished in SportsBusiness Daily on 02 / 24 / 17
The "theory behind" NASCAR's new competitive format is that drivers will "race harder, events will be more exciting, viewers will tune in and more fans will come through the turnstiles," according to Brant James of USA TODAY. The new format is a "meticulous plan that includes a modified points syste...
The Daily Insider Afternoon News & Headlines Thursday, April 17, 2003 4:00pm ET Print The Closing Bell Past Issues Apr 16, 2003 Apr 15, 2003 Apr 14, 2003 Apr 11, 2003 Apr 10, 2003 • Spurs Finish Seaso
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Accenture "will become the fifth title sponsor in the history" of the Chicago Triathlon, replacing Mrs. T''s, according to Jim Kirk of the CHICAGO TRIBUNE, who notes sports sponsorships have "increasi
Heads Up When You’re In The Green Monster Seats Red Sox fan Mike Connolly "unofficially became the first to be injured by a ball hit" into the new seats atop the Green Monster, "but a possible broken
Tose Passes At 88 Former Eagles Owner LEONARD TOSE died yesterday at the age of 88. In Philadelphia, Kevin Mulligan notes Tose purchased the team in ''69 for $16.15M which at that time was "the highes
Sergio-TaylorMade Deal Being Amended The NCAA and Host Communications have settled with Coors on a November ''01 lawsuit alleging Coors'' unauthorized use of NCAA game tickets as part of a Final Four
MCI Returns As Title Sponsor In Hilton Head MCI has signed a four-year, $22M deal to become title sponsor of the PGA Tour''s The Heritage, which will now be called The MCI Heritage, according to E.J.
The THOROUGHBRED TIMES reports that 15 days out of a recent 50-day meet at Turfway Park were canceled due to the weather, which caused the handle to “decline sharply.” Average figures throughout the m
BLOODHORSE.com reports that HorseRacing TV (HRTV) has signed a multi-year agreement with Cox Communications that extends the “network’s viewership into Orange County, [CA] and expands its coverage in
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Serena Or Venus Serve First For Tennis Channel Debut While The Tennis Channel (TTC) is slated to launch officially on May 15, the net will offer a 19-day free preview beginning with the April 26 U.S.
Masters Helps Push CBS To Weekly Victory RATINGS: The WASHINGTON POST''s Lisa de Moraes writes that CBS "won the week because even crummy NCAA basketball and Masters golf tourney numbers stand out in
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