Featured Story

Nielsen Launches New Vertical To Measure Esports Sponsorship Value

Published in SportsBusiness Daily on 08 / 17 / 17

Nielsen today announced the launch of Nielsen ESports, a new vertical devoted to measuring sponsorship value in the emerging world of competitive video gaming. The business is centered on two product developments: (1) New international viewer data in the U.K., France, Germany, China, South Korea and...

Read More

More Stories

03/15/04
Shaq, Chuck Eyeing Ownership

Lakers C Shaquille O'Neal, who lives in Orlando during the offseason, has talked with the Magic and RDV Sports "about becoming an investor in their health-club expansion ventures" around the city, acc

Tags: Basketball, Franchises, Los Angeles Lakers, NBA, Orlando Magic, Phoenix Suns, Turner Sports

03/15/04
Lexus Leveraging Sponsorships

The South Florida Lexus Dealers have entered into an enhanced partnership with Office Depot Center and the NHL Panthers, which includes complimentary parking for the first 200 Lexus drivers to arrive

Tags: Atlanta Braves, Baseball, Florida Panthers, Hockey, MLB, NHL, Toyota

03/15/04
Partnership Marketing Position

The United States Olympic Committee is seeking an Associate Director, Partnership Marketing to manage the strategic development and execution of leveraging programs for USOC sponsors. Work with an ass

Tags: Classified Advertisements

03/15/04
Bengals Countersue County

The Bengals have decided to countersue Hamilton County after the county joined a federal antitrust lawsuit alleging that the team and the NFL "used its monopoly power to 'extort' a new stadium from ta

Tags: Cincinnati Bengals, Facilities, Football, NFL

03/15/04
Executive Transactions

DERRICK HALL this weekend resigned as Senior VP/Communications of the Dodgers. For more see (#12). CAFFEINE BOOST: Starbucks Corp. named former Reebok Brand President MARTIN COLES to head its internat

Tags: Coca-Cola, ESPN, FIFA, Los Angeles Dodgers, MLB, Orlando Magic, Reebok, People and Pop Culture, Walt Disney

03/15/04
Another Dodgers Exec Resigns

Dodgers Senior VP/Communications Derrick Hall has "left the organization after 11 years because of philosophical differences" with Dodgers co-Owners Frank and Jamie McCourt, according to Jason Reid of

Tags: Anheuser Busch, Baseball, Franchises, Los Angeles Dodgers, MLB

03/15/04
Ten Second Violation For CBS

CBS "plans to institute a 10-second delay" during the NCAA men's Final Four in April, "a move that could upset sports fans who expect to see big events as they happen," according to Bill Carter of the

Tags: CBS, Colleges, NCAA, Media, Viacom

03/15/04
Cotton Bowl Seeks Referendum

Cotton Bowl execs have "called for a November voter referendum they hope would lead to construction of a $600[M] domed stadium complex" for the Cowboys that would accommodate up to 100,000 fans, accor

Tags: Dallas Cowboys, Facilities, Football

03/15/04
Facilities & Franchises Conf.

Street & Smith's Sports Group is proud to announce its 4th Annual Sports Facilities & Franchises conference, May 12-13 at the Omni Hotel in San Diego. The program will feature top executives from team

Tags: Classified Advertisements

03/15/04
A's-Giants Territorial Rights Talks

After A's co-Owner Steve Schott "delivered his most passionate and heartfelt argument" about building a new ballpark in the South Bay area, MLB Commissioner Bud Selig "continued to maintain his stance

Tags: Baseball, Facilities, MLB, Oakland Athletics, San Francisco Giants

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug