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Sprint Frobinsons Campaign Ad Featuring Durant Debuts Tonight

04 / 17 / 14

Thunder F Kevin Durant appears in “the latest TV advertisement from Sprint, which begins airing tonight across network and cable TV.” Durant is “the first athlete to star in the new episodic Frobinsons campaign for Sprint.” In addition to TV, Durant “will be featured ...

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08/12/97
EXECUTIVE TRANSACTIONS

DAVE GAVITT will step down as NCAA Foundation President on January 1, 1998. He will concentrate on "other commitments and interests" (NCAA)....BRAD BLUME was elected VP/Recreational Tennis for the TX

Tags: Arizona Diamondbacks, Cablevision, ESPN, Madison Square Garden, NCAA, New York Liberty, People and Pop Culture, Walt Disney

08/12/97
ROYALS' HOUSING PLAN ALLOW DAMON'S TO GROW JOHNNY'S GARDEN

Royals OF Johnny Damon is the first player to take part in an "unprecedented" program in which the team "will help their players purchase and pay for homes in return for off- season community work," a

Tags: Franchises, Kansas City Royals

08/12/97
IOC LOOKING TO TAKE GAIN CONTROL OF MUNICIPAL ADVERTISING?

To "prevent the problems encountered" at the ''96 Atlanta Olympics, the IOC "will require future host cities to submit to stringent controls on their marketing activities," according to Jeff Jensen of

Tags: IOC, Olympics

08/12/97
NO MEAN STREETS IN DETROIT AS TIGERS GO DOOR-TO-DOOR

The Tigers and MI-based Boss Advertising have started a new marketing campaign featuring a $20 coupon book that "offers coupons for two $12 tickets and other coupons for buy one, get one free," accord

Tags: Detroit Tigers, Franchises

08/12/97
THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

TODAY: MLB American League Attendance Through August 10 ''97 YEAR-TO-DATE COMPARISONS TEAM HOME DATES AVG. TOTAL % CAP ''96 AVG. % +/- ''95 AVG. % +/ CLE^ 57 42,432 2,418,623 98% 41,882 + 1% 40,039 +

Tags: MLB, The Back of the Book

08/12/97
PADRES FEEL TARGETING THE WOMEN IS SMARTER

Women are "not only talking baseball in San Diego, they are watching it," and the Padres "are making a concerted effort to target the female market," according to Paula Mascari-Bott of the SAN DIEGO U

Tags: Franchises, MLB, San Diego Padres

08/12/97
WNBA: FROM "NEXT" TO "RESPECT?" EBERSOL SEES SMALL PROFIT

Since the WNBA has "gotten far more viewers for the three games broadcast every week on NBC, ESPN and Lifetime than anyone had anticipated ... perhaps the league will change its promotional slogan fro

Tags: ESPN, Leagues and Governing Bodies, NBA, NBC, Nike, Walt Disney, WNBA

08/12/97
AMERICAN BOWL HAS TORONTO COLUMNIST EYEING NFL ROLE IN CITY

The NFL''s American Bowl between the Packers and Bills will be played in Toronto on Saturday and the GLOBE & MAIL''s Stephen Brunt writes, "The great dog and pony show returns to Toronto ... the shtic

Tags: Buffalo Bills, Green Bay Packers, Leagues and Governing Bodies, NFL, Wilson Sporting Goods

08/12/97
ISLANDERS AND CANUCKS JOIN THE ANC SPORTS SIGNAGE TEAM

NY-based ANC Sports Enterprises has reached separate multi-year agreements with the Islanders and Canucks to supply rotational signage in their arenas starting with the ''97-98 NHL season. The two tea

Tags: New York Islanders, NHL, Canucks Sports and Entertainment, Vancouver Canucks

08/12/97
GOLF NEWS & NOTES: BEN HOGAN GOLF MOVING BACK TO FT. WORTH?

"Rumors are circulating in golf circles" that Marty Leonard, of TX-based Leonard Golf Links, "may be trying to buy the Ben Hogan Co. to move it back to Ft. Worth, where it was founded," according to D

Tags: Home Depot, PGA Tour

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