Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
The Astros promoted Senior VP/Business Operations BOB MCCLAREN to President of Business Operations (Astros). ...Former U.S. women''s soccer team coach TONY DICICCO has been named to the Board of Advis
NBA Commissioner David Stern and Deputy Commissioner Russ Granik discussed the state of the league during a press conference Saturday in Oakland. Granik: "We are very pleased with the way our game loo
IMG''s Mark Steinberg said that the "most persistent new business interests pursuing" his client Tiger Woods are Internet sites. But he said that Woods is "happy with his on-line partners," CBS Sports
NFL Commissioner PAUL TAGLIABUE, on the death of former Cowboys coach TOM LANDRY: "Tom Landry''s familiar presence on the Dallas Cowboys'' sideline for three decades represented the NFL at its best. .
ESPN Chilton Sports Poll notes that with Internet usage increasing across the world, the way that people get at sports is evolving. Each year, the Sports Poll tracks Internet usage as it relates to sp
Senators Chair Rod Bryden will hold a news conference today at the Corel Centre to announce that the "intensive season-ticket drive has come up short," according to Donna Casey of the OTTAWA SUN, who
Islanders suitor Bob Gutkowski has met with SFX Entertainment to "discuss the possibility of a joint venture" to buy out the team''s "hindering" Nassau Coliseum lease from SMG, according to Barry Baum
In its annual State of the Industry Report delivered yesterday at The Super Show in Atlanta, the SGMA estimates that total industry sales, comprised of sporting goods equipment, sports apparel and ath
The Heritage Bowl, which each year matched up teams from the MEAC and SWAC conferences in the GA Dome, will not be played next season. Instead, the bowl, which is owned by both conferences, will re-ev
WILL ROCKER AFFECT BRAVES BOTTOM LINE? Sources said that Braves President Stan Kasten talked about the "negative impact" that P John Rocker''s remarks in SI "have had and will have on" the team''s eco