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Pepsi Rolls Out New "Zone Reads" NFL Marketing Campaign

Published in SportsBusiness Daily on 08 / 29 / 16

Pepsi is kicking off the '16 NFL season with the first episode of its new "Zone Reads" campaign starring Redskins TE Jordan Reed , Seahawks WR Tyler Lockett , Steelers WR Antonio Brown , Colts WR Donte Moncrief , Jets C Nick Mangold and Titans TE Delanie Walker . The series will consist ...

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Astros Prepare For '04 AS Game

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Tags: Baseball, Houston Astros

Coyotes To Sponsor AZ Lottery

The Coyotes and the AZ Lottery "are teaming up in an unprecedented naming-rights deal that will give scratch-off game buyers the chance to win hockey tickets, Zamboni ice sweeper rides and autographed

Tags: Hockey, NHL, Arizona Coyotes

Overnight Nielsen Ratings

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Tags: ABC, Baseball, Basketball, CBS, Colleges, Football, Golf, MLB, Motorsports, NASCAR, NBC, NCAA, NFL, PGA Tour, Soccer, Viacom, Walt Disney, WNBA

Facility Notes

In Nashville, Brad Schrade reported that negotiations between the Titans and Metro to "settle a claim that the city owes the team $2.5 million have broken off, with team officials saying they won''t b

Tags: AHL, Basketball, Comcast-Spectacor, Facilities, Football, Hockey, New Jersey Devils, Brooklyn Nets, NHL, Philadelphia Flyers, Tennessee Titans

Nike's “Tag” Named Best Ad

Nike''s "Tag" spot (watch "Tag"), via Wieden & Kennedy, Portland, was awarded the Film Grand Prix, which goes to the best TV commercial, at the 49th Int''l Advertising Festival in Cannes, France, acco

Tags: Microsoft, Nike, Wieden Kennedy

Nash Inks Endorsement Deal

While 18-year-old Rick Nash was selected by the Blue Jackets with the first overall pick in Saturday''s NHL Draft, Nash''s "first pay check won''t come" from an NHL team, but from Louisville Hockey, a

Tags: Columbus Blue Jackets, Golf, Hockey, NHL

L.A. Moves Ahead W/O AEG

Although Anschutz Entertainment Group (AEG) "backed out of building a downtown football stadium, the [L.A.] City Council approved several measures Friday aimed at luring the NFL back to town," accordi

Tags: AEG, Facilities, Football, NFL, Oakland Raiders, San Diego Chargers

AHN Becoming Star Endorser

Will Ahn Become World Cup''s Big Winner? South Korean soccer team member Ahn Jung Hwan has an endorsement deal with Korean cosmetics firm Somang, and Eplayers Sports Managing Dir Kim Hyung Wook, who r

Tags: Soccer

Infineon To Title SMI Track

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Tags: Facilities, Motorsports, NASCAR, Speedway Motorsports Inc.

Franchise Notes

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Tags: Baseball, Basketball, Cleveland Browns, Connecticut Sun, Football, Franchises, Miami Dolphins, New Orleans Pelicans, New Orleans Saints, New York Jets, New York Mets

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