Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
Raptors F Vince Carter''s performance during the NBA''s All-Star Weekend, including his spectacular showing during Saturday''s Slam Dunk contest, has "revived the Raptors, and given the NBA a chance t
Since Senators Chair Rod Bryden announced Friday that he was extending the team''s season-ticket campaign deadline to February 22, the club "has seen only minuscule amounts of new support," according
The Astros promoted Senior VP/Business Operations BOB MCCLAREN to President of Business Operations (Astros). ...Former U.S. women''s soccer team coach TONY DICICCO has been named to the Board of Advis
CELTICS: In Chicago, Sam Smith writes that the "pieces are starting to fall into place for [Pacers coach Larry] Bird''s eventual return to Boston." Smith notes that Celtics GM & coach Rick Pitino may
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Mall.com has signed a one-year deal with an "option to renew for up to three years" to become title sponsor of Darlington Raceway''s (SC) March 19 NASCAR Winston Cup race, according to Pete Iacobelli
Nike CEO Phil Knight "is struggling to rebuild" Nike from "top to bottom," according to Louise Lee of BUSINESS WEEK, who examines Nike under the header: "Can Nike Still Do It?" Nike''s announcement la
Skateboarding shoes "replaced Nike high-tops, and cargo pants ... supplanted baggy shorts emblazoned with Michael Jordan''s silhouette" at this year''s Super Show in Atlanta, which ended yesterday, ac
The crowd of 18,325 at yesterday''s NBA All-Star Game was the "biggest" ever at the Oakland Coliseum, according to Ann Killion of the SAN JOSE MERCURY NEWS, who writes that "at times on Sunday it was
NBC''s coverage of last night''s NBA All-Star Game earned a 8.3/13 preliminary overnight Nielsen rating, down 31% from ''98''s 12.1/19 overnight rating (NBC). USA TODAY''s Rudy Martzke writes that NBC
NFL Commissioner PAUL TAGLIABUE, on the death of former Cowboys coach TOM LANDRY: "Tom Landry''s familiar presence on the Dallas Cowboys'' sideline for three decades represented the NFL at its best. .