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Morning Hot Reads: No Fate But What We Make

Published in SportsBusiness Daily on 03 / 03 / 15

SPORTSONEARTH.com on the '15 MLB season: "There are people in this game who think the fuzzy feelings Spring Training often engenders have more than the usual amount of credibility. ...  It's pretty darn difficult to predict what's going to happen in 2015 ." CSNBAYAREA.com goes with the ...

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08/11/99
NAMES IN THE NEWS

NEWSWEEK''s Daniel Pedersen examines the trend of former athletes making the transition to team ownership and writes, "When superstars become owners, intriguing questions arise." Univ. of OR''s Warsaw

Tags: NBA, NBC, People and Pop Culture

08/11/99
PUBLIC RELATIONS FIRM SEEKS ACCOUNT SUPERVISOR HELP

Fast growing PR agency seeks Account Supervisor/Senior Account Supervisor specializing in Consumer, Sports/ Entertainment to join our team in the NY Metropolitan area. This seasoned Executive must be

Tags: Classified Advertisements

08/11/99
HELP ON THE WAY? DEVIL RAYS HEAR ADVICE FROM AREA LEADERS

Devil Rays Managing General Partner Vince Naimoli "turned to" St. Petersburg Mayor David Fischer, Tampa Mayor Dick Greco and Central FL Chamber of Commerce officials yesterday "for ideas on turning ar

Tags: Franchises, New Jersey Devils, Tampa Bay Rays, YankeeNets

08/11/99
WOMEN ATHLETES WARNED TO GO SLOW IN CHOOSING AN AGENT

The ORANGE COUNTY REGISTER''s Janis Carr reported on today''s female athletes'' need for agent representation and wrote that "an increasing number of endorsements is a sign that women''s sports are ga

Tags: Dallas Stars, Southwest Sports Group, People and Pop Culture

08/11/99
ADELPHIA LOOKS WITHIN FOR STAR POWER IN NEW TV CAMPAIGN

A new ad campaign for Adelphia Communications features members of the Sabres "in a series of TV spots backing Adelphia''s various products," according to Trevor Jensen of ADWEEK, who writes that for A

Tags: Buffalo Sabres

08/11/99
WHAT'S IN A NAME? HSBC SEEKS NAME CHANGE OF SABRES' ARENA

HSBC Bank USA filed a "breach of contract" suit in NY state court against Crossroads Arena, a Sabres subsidiary, because the arena''s owners "refuse to change the name" of Marine Midland Arena to HSBC

Tags: Buffalo Sabres, Facilities

08/11/99
THEY'RE BACK: BROWNS RETURN EARNS 37.0/55 IN CLEVELAND

ABC''s shift of the Hall of Fame Game from Saturday night to Monday night "scored a touchdown in the ratings," as the Cowboys-Browns earned a 10.1 Nielsen rating, up 130% from last year''s 4.4 for the

Tags: ABC, Cleveland Browns, Dallas Cowboys, NFL, Nielsen, Pittsburgh Steelers, Media, Tampa Bay Buccaneers, Walt Disney

08/11/99
QUAKER OATS AND GENERAL MILLS BOTH INTRODUCE SOCCER CEREALS

Quaker Oats has enlisted Foote, Cone & Belding, Chicago, for an "estimated" $20M-plus TV campaign around its new cereal, "U.S. Soccer Golden Goals," which it will launch in conjunction with the USSF,

Tags: Nike, Sports Illustrated, Wheaties

08/11/99
EXECUTIVE TRANSACTIONS

Longtime Jazz exec SCOTT LAYDEN will be named Knicks GM today. He will receive a deal "believed to be worth more than" $1.5M annually (N.Y. TIMES, 8/11). Jazz Owner LARRY MILLER, when asked if he was

Tags: Cablevision, Continental Airlines, Madison Square Garden, Milwaukee Bucks, New York Knicks, People and Pop Culture, Utah Jazz

08/11/99
EXPOS CLOSER TO KEEPING THEIR HOME ALONG THE ST. LAWRENCE

Expos Chair Jacques Menard "sounded more cautionary" yesterday regarding MLB''s approval of new team ownership, but "most people" speculate that an official announcement from MLB "would be made someti

Tags: Anheuser Busch, Franchises, MLB

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