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CBS Could See Strong Audience For Arkansas-Kentucky HoopsPublished in SportsBusiness Daily on 02 / 27 / 15
The undefeated Kentucky men’s basketball team tomorrow plays its final regular-season game against a ranked opponent – No. 18 Arkansas – on CBS at 4:00pm ET. UK’s three CBS games to date this season have averaged 2.6 million viewers, with its top CBS audience on Dec. 13 again...
Terms of Toys "R" Us'' title sponsorship of the U.S. women''s soccer team''s 12-game indoor tour were not released, but SFX Sports Group execs said the fee was "considerably higher" than the $550,000
Nike''s $130 Air Tuned Max model "flew off the shelves almost from the day it was launched" in October ''98 and has "sold 1.5 million pairs and counting" as of mid-July, according to Jeff Manning of t
The American Bowl exhibition featuring the Broncos- Chargers Friday in Sydney, Australia, drew 73,810, but in N.Y., John Shaw writes that the crowd "was about 20,000 smaller" than what the NFL had ant
A survey conducted at the end of July found that people in San Antonio "were willing to increase sales taxes to support human development programs and new streets and drainage -- but not for a new are
The Marlins announced on Saturday six potential South FL sites for a new $400M retractable-roof ballpark and "a vague outline of the financing plan started to take shape" for the project, according to
The following lists the preliminary overnight Nielsen ratings from select weekend sporting events (THE DAILY). EVENT DATE NET TIME RAT/SHR NASCAR: Brickyard 400 8/7 ABC 1:00-4:30pm 4.3/12 "MLB on Fox"
Tags: ABC, Cablevision, CBS, Champ Car World Series, General Motors, MLB, MLS, NASCAR, NBC, New York Liberty, News Corp./Fox, Nielsen, PGA Tour, The Back of the Book, Viacom, Walt Disney, Washington Mystics, WNBA
Sparks C LISA LESLIE was profiled in Sunday''s L.A. TIMES by David Wharton, who wrote that Leslie can use her "body, those eyes, to grab her own piece of pop stardom. The billboards and the guest shot
Tags: Anheuser Busch, CBS, Los Angeles Sparks, Minnesota Vikings, NASCAR, New Orleans Saints, Nike, R J Reynolds, San Francisco 49ers, Sears, Seattle Seahawks, People and Pop Culture, Tennessee Titans, Viacom, Vulcan Ventures
SOCCER: U.S. women''s soccer team D Brandi Chastain has inked deals with Volvo, SportsMark, Gallery Furniture and Total Sports to "serve as a spokeswoman or endorser," according to Liz Mullen of the S
PPV network Viewer''s Choice acquired the rights to distribute NBA games not aired locally to digital cable subscribers next season, according to John Lyons of BLOOMBERG NEWS. Viewer''s Choice "receiv
SLOC officials are "worried" the first conviction in the Salt Lake City bid scandal "will scare away already skittish" Olympic sponsors, according to Lisa Riley Roche of the DESERET NEWS. USOC Exec Di