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Nielsen Launches New Vertical To Measure Esports Sponsorship Value

Published in SportsBusiness Daily on 08 / 17 / 17

Nielsen today announced the launch of Nielsen ESports, a new vertical devoted to measuring sponsorship value in the emerging world of competitive video gaming. The business is centered on two product developments: (1) New international viewer data in the U.K., France, Germany, China, South Korea and...

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See this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com for these stories and more. THIS WEEK'S HEADLINES ...

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