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Nielsen Launches New Vertical To Measure Esports Sponsorship Value

Published in SportsBusiness Daily on 08 / 17 / 17

Nielsen today announced the launch of Nielsen ESports, a new vertical devoted to measuring sponsorship value in the emerging world of competitive video gaming. The business is centered on two product developments: (1) New international viewer data in the U.K., France, Germany, China, South Korea and...

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Franchise Notes

With Chivas USA planning to join MLS, in Miami, Santos Perez reported that the club is "considering [L.A.] as a home base" even though the Galaxy have played there since the league began in '96. The t

Tags: AEG, Baseball, Basketball, Detroit Pistons, Franchises, Hockey, Home Depot, Los Angeles Galaxy, Maple Leaf Sports and Entertainment, MLB, MLS, NBA, Ottawa Senators, Soccer, Toronto Maple Leafs

Selig To Meet With Barry Bonds?

MLB Commissioner Bud Selig will seek a meeting with Giants LF Barry Bonds "to discuss Bonds' role in the ongoing controversy over steroid use in the major leagues," according to Phil Rogers of the CHI

Tags: Baseball, Boston Red Sox, ESPN, Leagues and Governing Bodies, MLB, New York Mets, San Francisco Giants, Walt Disney

Facility Notes

BLAST FROM THE PAST: Veterans Stadium at 7:00am ET yesterday was imploded in 62 seconds, collapsing "into a 50-foot heap of dirt, crushed concrete and twisted steel." Phillies VP/PR Larry Shenk issued

Tags: Anheuser Busch, Aramark, Baseball, Basketball, Facilities, Indiana Pacers, Memphis Grizzlies, Motorsports, NFL, Philadelphia Eagles, Philadelphia Phillies

Firestone Ads Incorporate IRL

Nashville-based Bridgestone/Firestone North American Tire broke its new ad campaign during yesterday's Copper World Indy 200 on ABC, "bringing back the theme `Where the Rubber Meets the Road' in the c

Tags: ABC, IndyCar, Motorsports, Walt Disney

Media Notes

SPORTSBUSINESS JOURNAL's Andy Bernstein reports ESPN has "axed ['NHL 2Night'] for next season, but says the show could reappear during the playoffs." ESPN Exec VP/ Programming & Production Mark Shapir

Tags: Baseball, Colleges, ESPN, Hockey, Minnesota Twins, NHL, Media, Walt Disney

Pens Hospital Buyer Backs Out

Penguins President Ken Sawyer Friday said that real estate developer Philadelphia Management has "backed out of a deal to buy" the former St. Francis Central Hospital site across from Mellon Arena, ac

Tags: Facilities, Hockey, Pittsburgh Penguins

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See this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com for these stories and more. THIS WEEK'S HEADLINES ...

Closing Bell, March 22, 2004

The Daily Insider Afternoon News & Headlines Monday, March 22, 2004 4:00pm ET Print The Closing Bell ...

Tags: Closing Bell

Mizzou Arena Gets A New Name

The Univ. of Missouri announced Friday its new basketball arena scheduled to open in October will be named for Paige Laurie, the 22-year-old daughter of Blues Owner Bill Laurie and his wife Nancy, acc

Tags: Colleges, Facilities, Hockey, St. Louis Blues

CBS Tourney Ratings Increasing

CBS' coverage of the NCAA men's basketball tournament Sunday from 12:00-7:15pm ET earned a 6.4/14 overnight Nielsen rating, up 23% from last year's 5.2/10, but down 6% from the 6.8/14 in '02. The net'

Tags: Atlanta Hawks, CBS, Colleges, ESPN, NBC, NCAA, Media, Viacom, Walt Disney

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