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"I would hope it causes the athletic directors at schools like Texas and Oklahoma to get a little excited as well and realize that they could do something truly special. To me, Bristol just gave proof positive that the concept is legitimate, has legs, and is something that more colleges should consi...

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CART Ups Its Sponsor Program

CART has enhanced its Entrant Support Program (ESP), which provides financial incentives for teams to compete in the series. The expanded ESP plan will provide up to $850,000 in cash payments for each

Tags: IndyCar, Leagues and Governing Bodies, Motorsports

Powerade Launches NHRA Ads

By Tim Glase, Staff Writer, The Sports Business Daily "Five Seconds of Nitro"   "Thirty Seconds of Force" After signing a five-year deal to title sponsor the NHRA''s premiere drag racing series l

Tags: Coca-Cola, ESPN, Motorsports, NASCAR, NHRA, Walt Disney, Wieden Kennedy

NBA Inks Deal With Telemundo

The NBA has inked a three-year deal with Telemundo to broadcast NBA and WNBA games and programming in Spanish throughout the U.S. Telemundo will carry 15 regular-season NBA games on Saturdays and Sund

Tags: Basketball, NBA, Media, WNBA

Giambi A Hit In Corporate World

Yankees 1B Jason Giambi "is more visible than ever these days, appearing in million-dollar national ad campaigns," according to Anthony McCarron of the N.Y. DAILY NEWS, who notes Giambi has deals with

Tags: Baseball, Los Angeles Lakers, NBA, New York Yankees, Nike, Oakley

Media Monitor

TV MONITOR: Last night''s 11:00pm ET 60-minute edition of ESPN''s "SportsCenter" led with Mariners-Tigers, followed by A''s-Indians. The first non-MLB report, at 13:19 into the broadcast, was the Char

Tags: ATP, Baseball, Basketball, Cleveland Indians, Detroit Tigers, ESPN, Football, Milwaukee Bucks, MLB, NFL, Oakland Athletics, San Diego Chargers, Seattle Mariners, Media, LA Rams, Walt Disney

Yankees Crack MLB Solidarity

Representatives for MLB and the MLBPA resume talks today, and Thomas Heath of the WASHINGTON POST reports the sides focused on "minor issues" yesterday. The luxury tax and revenue sharing were not mai

Tags: ABC, Anheuser Busch, Arizona Diamondbacks, Atlanta Braves, Atlanta Hawks, Baseball, Basketball, Chicago Cubs, Chicago White Sox, ESPN, Hockey, Houston Astros, Leagues and Governing Bodies, Minnesota Twins, MLB, New York Mets, New York Yankees, Oakland Athletics, Pittsburgh Pirates, San Diego Padres, San Francisco Giants, Walt Disney

Hornets Unveil New Logo

View More Of The Hornets New Logo and Uniforms The Hornets unveiled their new logo, team colors and uniform designs yesterday at an assembly at Christian Brothers School. The new logo features team ma

Tags: Basketball, Franchises, New Orleans Pelicans

Can Beem Cash In On Major?

The marketability of golfer Rich Beem, who beat Tiger Woods to win this past weekend''s PGA Championship, was examined on last night''s "Business Center" by CNBC''s Jane Wells, who wondered, "What are

Tags: Callaway Golf, CBS, ESPN, Golf, Nike, PGA Tour, Procter and Gamble, Viacom, Walt Disney, Washington Nationals

Marketplace Round-Up

SHOE-JACKERS: In a front-page piece in the WALL STREET JOURNAL, Maureen Tkacik profiles 16-year-old Eric Eways and his partner Joe Guerrero, who are "among the most aggressive of the dozens of middlem

Tags: Anheuser Busch, Chicago Bears, English Premier League, Football, Manchester United, New England Patriots, NFL, Nike, Soccer

Ford Field Gets Rave Reviews

The DETROIT NEWS presented an extensive report on the debut of Ford Field, and R.J. King writes that the former Hudson''s warehouse that adjoins 65,000-seat Ford Field "spans 350,000 square feet on se

Tags: Detroit Lions, Facilities, Football, NFL

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