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A-B Departs As Team USA Sponsor, Dealing Another Blow To USOC

Published in SportsBusiness Daily on 01 / 18 / 17

A-B InBev has ended its sponsorship of the U.S. Olympic Team, becoming the latest in a string of high-profile partners to not renew with the USOC heading into a complicated Olympics cycle. The brewer’s Budweiser brand has been the first and only official beer of Team USA since '84. The '16 Rio...

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02/20/03
Gart & Sports Authority Merge

CO-based Gart Sports Co. and FL-based The Sports Authority (TSA) announced this morning the merger of the two retailers. The new company will be called The Sports Authority Inc., and its HQs will be i

Tags: Finance, The Sports Authority

02/20/03
IOC To Negotiate U.S. TV Deal

The IOC intends to conduct negotiations the first week of June in N.Y. for the U.S. TV rights for the 2010 Winter and 2012 Summer Games, according to Alan Abrahamson of the L.A. TIMES, who notes IOC T

Tags: ABC, CBS, IOC, NBC, Olympics, USOC, Viacom, Walt Disney

02/20/03
Names & Faces

L.A.-based Sport-Fun, maker of baseball training equipment, has signed a licensing deal with Yankees SS Derek Jeter to develop a new line of radio controlled baseball training machines and gear. The D

Tags: Baseball, Basketball, Golf, LPGA, New York Yankees, Olympics

02/20/03
"NBR" Examines Advertising

A holiday edition of "Nightly Business Report" (NBR) this week examined the state of the advertising and marketing industry in a report titled, "Advertising In A New Era."  PBS'' Paul Kangas said, "Ov

Tags: Coca-Cola, The Sports Authority

02/20/03
CSTV Launching Sunday

Sunday''s launch of College Sports Television (CSTV), which features UConn-Notre Dame NCAA women''s basketball at 2:00pm ET, will be seen on systems in "just seven markets" — K.C., Portland, OR,

Tags: Basketball, Cablevision, CBS, Colleges, CBSSN, DirecTV, ESPN, Golf, Madison Square Garden, NCAA, Media, Viacom, Walt Disney

02/20/03
Closing Bell, February 20, 2003

The Daily Insider Afternoon News & Headlines Thursday February 20, 2003 4:00pm ET Print The Closing Bell Past Issues Feb 19, 2003 Feb 18, 2003 Feb 14, 2003 Feb 13, 2003 Feb 12, 2003 • Reebok And Limit

Tags: Closing Bell

02/20/03
SI Swimsuit Issue Unveiled

Sports Illustrated''s annual swimsuit issue hit newsstands yesterday, and AD AGE reports that the publication claims to have "booked record ad revenue of $34[M] and 115 pages of advertising" for the i

Tags: ESPN, NBC, NCAA, Sports Illustrated, Media, Walt Disney

02/19/03
Wimbledon Coming To ESPN?

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Tags: ABC, Dallas Cowboys, ESPN, Football, New York Jets, NFL, Media, Turner Sports, Walt Disney, Washington Redskins

02/19/03
No Headline

“They want to take the hip-hop look out of baseball. I may just keep on doing it the way I''ve been doing it.” — Mariners CF Mike Cameron, on MLB''s new uniform policy (SEATTLE P-I, 2/1

02/19/03
NTRA Approves '03 Budget

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Tags: Horse Racing, Leagues and Governing Bodies

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