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Roger Federer Touts New Mercedes-Benz SL In "Timeless" Campaign

Published in SportsBusiness Daily on 08 / 23 / 16

Roger Federer will star in a new series of vignettes during the U.S. Open in conjunction with the release of the '17 Mercedes-Benz SL. The "Timeless" campaign is narrated by Tennis Channel's Bill Macatee , and celebrates icons of the tennis world across different decades, pairing them with a...

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06/19/02
Media Notes

AND THE ESPY GOES TO...: CABLEWORLD''s Staci Kramer writes celebrities and athletes "won''t be the only VIPs" at the July 10 ESPYs in L.A., as ESPN''s local ad sales crew and MSOs will "make the most

Tags: ATT, Baseball, Basketball, ESPN, Maple Leaf Sports and Entertainment, Milwaukee Brewers, NBA, Soccer, Media, Toronto Raptors, Walt Disney

06/19/02
Morning Buzz, June 19, 2002

  The Daily Insider Morning News & Headlines Wednesday, June 19, 2002 9:00am ET Print The Morning Buzz • Fehr Begins Player Meetings With Visit To Montreal Today • Elway Stampedes Int

Tags: Morning Buzz

06/19/02
Will Bird Lead WNBA's Growth?

Is Sue Bird “The Anti-Britney?” WNBA Seattle Storm G Sue Bird "is the most marketable of the four rookies from UConn," according to Lori Riley of the HARTFORD COURANT, who wrote the WNBA "ne

Tags: Basketball, Nike, Seattle Storm, WNBA

06/19/02
Senate's Terrorism Insurance Bill

The Senate yesterday, by an 84-14 vote, passed the second of two terrorism insurance bills currently in Congress, each "structured to relieve the shortage of terrorism insurance coverage across all ar

Tags: Baseball, Colleges, ESPN, Football, Law and Politics, NFL, Olympics, USOC, Walt Disney

06/19/02
The Senate Takes On Steroids

MLB management reps were "disappointed" MLBPA Exec Dir Donald Fehr did not fully endorse MLB''s proposal for drug testing during a hearing on steroid abuse in baseball before a U.S. Senate Commerce su

Tags: Arizona Diamondbacks, Baseball, Boston Red Sox, ESPN, Leagues and Governing Bodies, Milwaukee Brewers, Minnesota Twins, MLB, New York Yankees, Texas Rangers, Walt Disney

06/19/02
Sm ...

NHL Vowing To Make A Save On The Sabres The NHL will hold its BOG meeting tomorrow in Toronto, and speculation has the league discussing the fate of the Sabres. While the franchise''s plight is mired

06/19/02
World Cup's US Impact Debated

With the U.S. surpassing expectations by advancing to the quarterfinals of the World Cup, the debate as to the team''s impact on the sport of soccer in the U.S. continues. SOME SAY SOCCER HAS ARRIVED:

Tags: ABC, ESPN, Events and Attractions, MLS, Soccer, Walt Disney

06/19/02
Triple A Lynx To Remain In Ottawa

The OTTAWA SUN''s Dave Gross reported that "despite sluggish attendance to this point," the Triple A Int''l League Ottawa Lynx are "guaranteed to see at least one more season of action" in Ottawa. Lyn

Tags: Baseball

06/19/02
Corporate Outing Celebrity Golfers

In its summer supplement to BUSINESSWEEK, GOLF DIGEST''s Mark Hyman examined the trend in hiring celebrity golfers to participate in corporate outings. While Arnold Palmer charges just $3,500-5,000 fo

Tags: Golf

06/19/02
Franchise Notes

ELWAY''S NEW TEAM: In Denver, Kyle Ringo writes that former Broncos QB John Elway will announce today the creation of a new AFL team which will begin play next season at the Pepsi Center. Elway is par

Tags: Atlanta Hawks, Baseball, Basketball, Colorado Avalanche, Denver Broncos, Denver Nuggets, ESPN, Football, Franchises, Hockey, Maple Leaf Sports and Entertainment, Milwaukee Brewers, Philadelphia Phillies, Phoenix Mercury, Pittsburgh Pirates, Toronto Maple Leafs, Walt Disney

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