Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
CBS'' coverage of Sunday''s Daytona 500 drew a 7.5/18 overnight Nielsen rating, down 5% from last year''s 7.9/20 overnight (THE DAILY). CBS Sports'' Ken Squier signed off at the end of Sunday''s race
After the team topped his goal of 1,500 new season ticket sales with 1,544, Senators Chair Rod Bryden said that the team''s future in Ottawa is more secure and he will not look to sell the franchise.
NJ-based Footstar said Wednesday that it will pay "nearly" $73M for 102 Just For Feet (JFF) stores and the rights to the JFF name, according to Ted Pratt of the BIRMINGHAM NEWS. Footstar officials sai
Fox Channels Group, a major producer of sports entertainment products, is currently seeking an experienced Director of Marketing in Denver, Colorado. This dynamic and creative marketing executive will
NAMES & FACES: CNNfn''s Casey Wian reported on David Duval''s four-year, multimillion dollar apparel sponsorship deal with Mossimo. Wian said the Mossimo line features "a sleek new look that''s in sha
Rams QB Kurt Warner has reached an agreement that will have Harper/S.F. and "religious book producer" Zondervan Publishing House "jointly publish" his memoirs, according to Keith Kelly of the N.Y. POS
THE DAILY continues "Spons-o-Meter," a comprehensive list of official corporate sponsors of various leagues and governing bodies. Today: NASCAR (THE DAILY). COMPANY CATEGORY PARTNER SINCE 76 Fuel 1954
Highly self-motivated salesperson needed at premier sports marketing company in Stamford, CT. Qualified candidate will be responsible for selling corporate sponsorships. Familiarity of sports marketin
IN-based LogoAthletic Founder & CEO Tom Shine said that the company is "reorganizing top management as it battles an industry slump" and that it "intends to have a new" CEO in place within 90 days, ac
Nassau County exec Thomas Gulotta is "considering condemning" SMG''s lease on the Nassau Coliseum, which "could hasten" the sale of the Islanders to a group headed by former MSG President Bob Gutkowsk