Roger Federer Touts New Mercedes-Benz SL In "Timeless" CampaignPublished in SportsBusiness Daily on 08 / 23 / 16
Roger Federer will star in a new series of vignettes during the U.S. Open in conjunction with the release of the '17 Mercedes-Benz SL. The "Timeless" campaign is narrated by Tennis Channel's Bill Macatee , and celebrates icons of the tennis world across different decades, pairing them with a...
In its summer supplement to BUSINESSWEEK, GOLF DIGEST''s Mark Hyman examined the trend in hiring celebrity golfers to participate in corporate outings. While Arnold Palmer charges just $3,500-5,000 fo
Chinese 7-foot-5 basketball player Yao Ming who the Rockets are expected to select with the No. 1 pick in next Wednesday''s NBA Draft "is the buzz of Houston''s Chinese community," accor
FIFA sponsor Hyundai has "opted to focus its [U.S.] World Cup efforts on the Hispanic market," according to Jennifer Bellantonio of the ORANGE COUNTY BUSINESS JOURNAL. Hyundai Dir of Marketing Paul Se
Red Sox Exec VP/Administration John Buckley yesterday was reassigned as interim chief of the newly-created Red Sox Foundation, according to Scott Van Voorhis of the BOSTON HERALD, who notes the move "
Steven Spielberg''s "Minority Report" starring Tom Cruise features "a number of fictional futuristic ads that the actors interact with, and 20th century brand names [are] front and center," according
With the U.S. surpassing expectations by advancing to the quarterfinals of the World Cup, the debate as to the team''s impact on the sport of soccer in the U.S. continues. SOME SAY SOCCER HAS ARRIVED:
The SCRANTON TIMES reported that 25 AHL Wilkes-Barre/Scranton Penguins home games next season will be broadcast live on WNEP-ABC. The package billed as "Hockey Night In Northeastern Pennsylvania" will
NBC''s weekend coverage of the U.S. Open averaged a 7.5/20 final Nielsen rating and was viewed by 55 million viewers, making it the most-viewed U.S. Open ever. Also, Sunday''s final-round coverage ear
BRANDWEEK''s Barry Janoff reported that Everlast Worldwide Chair & CEO George Horowitz said that the sporting goods and apparel company "is planning several vigorous multi-pronged campaigns to expand
NHL Vowing To Make A Save On The Sabres The NHL will hold its BOG meeting tomorrow in Toronto, and speculation has the league discussing the fate of the Sabres. While the franchise''s plight is mired