Featured Story

Roger Federer Touts New Mercedes-Benz SL In "Timeless" Campaign

Published in SportsBusiness Daily on 08 / 23 / 16

Roger Federer will star in a new series of vignettes during the U.S. Open in conjunction with the release of the '17 Mercedes-Benz SL. The "Timeless" campaign is narrated by Tennis Channel's Bill Macatee , and celebrates icons of the tennis world across different decades, pairing them with a...

Read More

More Stories

Corporate Outing Celebrity Golfers

In its summer supplement to BUSINESSWEEK, GOLF DIGEST''s Mark Hyman examined the trend in hiring celebrity golfers to participate in corporate outings. While Arnold Palmer charges just $3,500-5,000 fo

Tags: Golf

Ming Help NBA Tap New Base?

Chinese 7-foot-5 basketball player Yao Ming — who the Rockets are expected to select with the No. 1 pick in next Wednesday''s NBA Draft — "is the buzz of Houston''s Chinese community," accor

Tags: Baseball, Basketball, Houston Rockets, Los Angeles Dodgers, NBA, Sports in Society

Hyundai Eyes Spanish Market

FIFA sponsor Hyundai has "opted to focus its [U.S.] World Cup efforts on the Hispanic market," according to Jennifer Bellantonio of the ORANGE COUNTY BUSINESS JOURNAL. Hyundai Dir of Marketing Paul Se

Tags: FIFA, Soccer

Red Sox Continue Staff Changes

Red Sox Exec VP/Administration John Buckley yesterday was reassigned as interim chief of the newly-created Red Sox Foundation, according to Scott Van Voorhis of the BOSTON HERALD, who notes the move "

Tags: Baseball, Boston Red Sox, Franchises, San Diego Padres

Reebok's “Minority Report” Spot

Steven Spielberg''s "Minority Report" starring Tom Cruise features "a number of fictional futuristic ads that the actors interact with, and 20th century brand names [are] front and center," according

Tags: Reebok

World Cup's US Impact Debated

With the U.S. surpassing expectations by advancing to the quarterfinals of the World Cup, the debate as to the team''s impact on the sport of soccer in the U.S. continues. SOME SAY SOCCER HAS ARRIVED:

Tags: ABC, ESPN, Events and Attractions, MLS, Soccer, Walt Disney

Twenty-Five AHL Penguins Games On TV

The SCRANTON TIMES reported that 25 AHL Wilkes-Barre/Scranton Penguins home games next season will be broadcast live on WNEP-ABC. The package billed as "Hockey Night In Northeastern Pennsylvania" will

Tags: AHL, Hockey

NBC Gets Most Viewed Open

NBC''s weekend coverage of the U.S. Open averaged a 7.5/20 final Nielsen rating and was viewed by 55 million viewers, making it the most-viewed U.S. Open ever. Also, Sunday''s final-round coverage ear

Tags: ABC, Baseball, Basketball, Football, Golf, IMG, Los Angeles Lakers, MLB, NBA, NBC, Brooklyn Nets, NFL, Media, USGA, Walt Disney

Everlast Plans Branding Campaigns

BRANDWEEK''s Barry Janoff reported that Everlast Worldwide Chair & CEO George Horowitz said that the sporting goods and apparel company "is planning several vigorous multi-pronged campaigns to expand

Tags: Boxing

Sm ...

NHL Vowing To Make A Save On The Sabres The NHL will hold its BOG meeting tomorrow in Toronto, and speculation has the league discussing the fate of the Sabres. While the franchise''s plight is mired

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug