Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
The 2000 Sports Summit Directory includes over 9,500 companies, more than 25,000 sports business decision makers, over 1,100 pages organized into 12 chapters including a new chapter on Interactive Spo
The SLOC "will break ground today" on a new volunteer recruitment initiative on its Web site, marking the first time an Olympic organizing committee has used the Internet "to recruit the bulk of" its
Trying to watch the U.S. men''s national team on TV can be "more trouble than it''s worth," according to Jody Meacham of the SAN JOSE MERCURY NEWS, who reported that Sunday''s int''l friendly match ag
Despite "bonuses for winning" the Women''s World Cup last summer, former U.S. women''s soccer coach Tony DiCicco''s ''99 final compensation of $167,166 was "barely one-third" of the $482,852 that men'
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YankeeNets has "cut back on the amount of money it wanted to borrow and [will] increase the interest rate it will pay" on its junk bonds, due to "resistance from investors," according to Floyd Norris
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