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Overnight Ratings: ABC Up For Sunday NBA Games; Fox/NASCAR Rises With RainoutPublished in SportsBusiness Daily on 04 / 27 / 15
ABC averaged a 4.5 overnight rating for its two NBA Playoff games yesterday, up from a 4.3 for the comparable Sunday last year. Clippers-Spurs First Round Game 4 in the late window drew a 5.0 overnight, flat compared to Clippers-Warriors Game 4 last year. In the early window, ABC drew a 4.2 for the ...
Tags: Research and Ratings
Martina Hingis signed a "major" $2-3M sponsorship deal with Merrill Lynch, according to "executives close to the player" cited by AD AGE. Hingis, represented by Octagon Athlete Representation, "could
In Phoenix, Paola Boivin reports that AZ is "in danger of losing" the spring training MLB Cactus League to Las Vegas. AZ Department of Commerce Dir of Administration Chris Baier, asked whether it''s a
ESPN has sold out its top level and associate sponsorships for the fourth annual Winter X Games to be held next month in Mount Snow, VT. All five of last year''s Winter X Games gold level sponsors --
CA-based Internet search service Ask Jeeves has formed partnerships with Nike and Fidelity Investments, according to Bambi Francisco of CBS MarketWatch. While terms of the deals were not disclosed, As
The NFL team owners "declined to take any action" against NFL Commissioner Paul Tagliabue yesterday in the case regarding an executive compensation plan Raiders Owner Al Davis "claims was corrupt," ac
THE DAILY is seeking a Marketing Manager to be responsible for in-house phone sales, classified advertising and database management. Qualified applicants will have interest in sales, superior telephon
In Denver, Scott Stocker writes that ISC "failed to exercise" its option by last weekend''s deadline to purchase the land for a proposed speedway in the city near I-70. ISC spokesperson Dave Talley: "
The IOC "unveiled its first major advertising campaign designed to refocus the world on the Games and the athletes," according to Kathryn Kranhold of the WALL STREET JOURNAL, who writes that the campa
TV MONITOR: Last night''s 11:30pm ET edition of ESPN''s "SportsCenter," the 11:00pm ET edition of CNN/SI''s "Sports Tonight" and the 10:00 ET edition of FSN''s "Primetime" all led with the Univ. of IA
Tags: ABC, CBS, Chicago Bulls, ESPN, Green Bay Packers, Houston Rockets, Miami Heat, NBC, NCAA, News Corp./Fox, NFL, NHL, Nielsen, Portland Trail Blazers, Sports Illustrated, Media, Time Warner, Viacom, Vulcan Ventures, Walt Disney
MA-based Monster.com has signed a deal as the Official Online Career Management Services Sponsor of the 2002 Winter Olympic Games and the 2002 and 2004 U.S. Olympic Teams. With the deal, Monster.com b