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Steelers' Alejandro Villanueva Stars In New Ad Campaign For USAA

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Military financial services company USAA is rolling out a new ad campaign featuring Steelers OT Alejandro Villanueva .   The ad also stars Villanueva's wife and young son, depicting his transition as an Army Ranger to an NFLer. USAA will premiere the ad on TV during Sunday's slate of NFL games...

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“Speeding is encouraged, shootings are a common occurrence, offensive behavior is embraced and disturbing the peace is a way of life.” — Voiceover in the NHL Predators'' new TV spot und

TEAMS Conference In Chicago

Clear these dates: The movers and shakers of the sports industry will be at TEAMS 2002, October 26-29, in Chicago! Join Bob Costas, Mark Cuban, Tim Leiweke, Peter McLoughlin, Jim Steeg, Steve Miller a

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Quiksilver Surfs Past Estimates

Surfing''s Popularity Means Good Times For Quicksilver Business "is going so well" for CA-based surfwear manufacturer Quiksilver that the company yesterday beat Q3 earnings estimates by $0.03 per shar

Tags: Finance

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Friday, September 13, 2002 The ORLANDO SENTINEL''s Scott Andera, referring to technology advances on  broadcasts of sporting events, writes, "As video games strive to look like real life and game broa

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League Notes

In Las Vegas, Richard Eng notes the Thoroughbred Owners & Breeders Association (TOBA) "has floated an idea for a not-for-profit, televised racing series called the Thoroughbred Championship Tour, wher

Tags: CFL, ESPN, Football, Horse Racing, Leagues and Governing Bodies, Walt Disney

CBS' U.S. Open Ad Monitor

THE DAILY monitored all ads run during CBS'' September 7 broadcast of the U.S. Open women''s finals between Serena and Venus Williams. The telecast earned a 5.2/10 final Nielsen rating, down 24% from

Tags: American Express, Anheuser Busch, CBS, Heineken, IBM, NFL, PepsiCo, USTA, Viacom, Walt Disney

Media Monitor

TV MONITOR: Last night''s 10:30pm ET 90-minute edition of ESPN''s "SportsCenter" (late due to Marshall-VA Tech football), led with updates on A''s-Angels, Giants-Padres and Dodgers-Rockies, followed b

Tags: LA Angels, Atlanta Braves, Baseball, Basketball, Boxing, Colleges, Colorado Rockies, ESPN, HBO, Los Angeles Dodgers, Los Angeles Lakers, Miami Heat, MLB, NBA, Oakland Athletics, San Diego Padres, San Francisco Giants, Seattle Mariners, Media, Texas Rangers, Walt Disney

Final Nielsen Weekend Ratings

The following lists final Nielsen ratings from recent sports events (THE DAILY). EVENT DATE NET TIME RAT/SHR U.S. Open: Men''s Doubles 9/6 CBS 12:30-3:00pm 1.9/7 U.S. Open: V. Williams-Mauresmo 9/6 CB

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Franchise Notes

MLB: In N.Y., George King reports that the "first casualty of the Yankees'' financial belt-tightening is the cancellation of next week''s mini-camp in Tampa for minor league players," as the Yankees "

Tags: Baseball, ESPN, Franchises, Houston Astros, New York Yankees, NFL, Soccer, Walt Disney

Media Notes

In N.Y., Keith Kelly reports that Golf Magazine Editor-in-Chief George Peper, who has held the position for 25 years, "is said to be in the rough." The magazine "came under control of AOL Time Warner

Tags: Baseball, Basketball, Colleges, Detroit Tigers, ESPN, Golf, Los Angeles Lakers, San Francisco Giants, Media, Turner Sports, Walt Disney

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