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Subway Gets Last-Minute Deal To Air New Super Bowl SpotPublished in SportsBusiness Daily on 02 / 01 / 15
Subway will debut a spot near the end of NBC's Super Bowl pregame show in a deal that was concluded just yesterday. The QSR last year bought a last-minute spot in the Super Bowl broadcast. Subway CMO Tony Pace this year was again negotiating almost until the last minute, and came up with a unit th...
Saturday''s Women''s World Cup Final between the U.S- China earned a 13.3/32 overnight Nielsen rating on ABC and in Houston, David Barron writes that ABC "officials were dumbfounded but ecstatic" with
Italy''s FRANCESCO RICCI BITTI was elected President of the ITF, replacing Australia''s BRIAN TOBIN, who "stepped down." Bitti "beat five other candidates to land the post," including ILIE NASTASE, by
After the U.S. defeated China to capture the Women''s World Cup (WWC) Saturday before 90,185 fans at the Rose Bowl, USA TODAY''s Gary Mihoces reports that the USSF "increased the bonus pool" for the 2
The "romance is gone from the" U.S. men''s basketball Dream Team, according to Charean Williams of the ORLANDO SENTINEL, who writes that the U.S. men''s team "failed even to sell out the house at the
The following lists the preliminary overnight Nielsen ratings from select weekend sporting events (THE DAILY). EVENT DATE NET TIME RAT/SHR Tour de France 07/10 ABC 1:00-1:30pm 3.0/9 Women''s World Cup
K-Swiss features WR Darnell McDonald, the Bucs seventh- round draft choice, and OL Kris Farris, the Steelers'' third- round pick, in its "second wave of commercials featuring young" pro athletes "work
The Broncos and CO taxpayers will spend $400.8M to build the team''s new football stadium, which is $40.8M more than the $360M price "estimated when voters ... approved a sales tax of a penny on every
Philadelphia''s Comcast SportsNet (CSN) has "established itself as the hub of the city''s sports scene" in "just 18 months," according to Phil Sheridan of the PHILADELPHIA INQUIRER, who wrote that the
The NFL "has come to the rescue of the Ravens" by setting up a $65M, short-term loan "backed by the eventual sale of a portion of the franchise to a new investor," according to Jon Morgan of the Balti
There will be "no shortage" of TV coverage in Boston for this weekend''s All-Star festivities, according to Howard Manly of the BOSTON GLOBE, who notes that along with Fox''s airing of Tuesday night''