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Gatorade Breaking 90-Second Spot With Derek Jeter Thanking FansPublished in SportsBusiness Daily on 09 / 18 / 14
Gatorade today will break a new 90-second spot featuring Yankees SS Derek Jeter , who “wrote some of the copy” in the spot and “even suggested the Frank Sinatra song that serves as soundtrack.” Gatorade Senior Dir of Consumer Engagement Molly Carter said that Jeter &ldqu...
The MLB Giants are looking to build a playground behind the left-center field bleachers of Pac Bell Park, scheduled to open for the 2000 season, according to Edward Epstein of the S.F. CHRONICLE. The
MSG President DAVE CHECKETTS was among the guests at the wedding of MARV ALBERT and HEATHER FAULKINER at the Royalton Hotel in N.Y. last night (N.Y. POST, 9/10)....In Philadelphia, Stu Bykofsky report
The NASCAR Craftsman Truck Series has added "live pit stops" to its races in an effort boost "declining" TV ratings "slumping" attendance, according to Tarik El-Bashir of the N.Y. TIMES. The old forma
The fourth meeting of the "fledgling" Tour Players Association was attended by close to 50 golfers on Tuesday in Canada, according to Tim Wharnsby of the TORONTO SUN. While a group of players -- led b
News Corp. CEO Rupert Murdoch''s acquisition of the Manchester United "marks the opening strike in a global shootout" for soccer teams, now considered "the latest corporate takeover targets," accordin
Marlins President Don Smiley said yesterday that "he was ending his 14-month bid to put together an investment group to buy the team," according to Barry Jackson of the MIAMI HERALD. Two sources said
ESPN drew its highest MLB rating ever Monday, earning a 9.5 for Cubs-Cards, featuring McGwire''s No. 61. The rating is the equivalent of 7.1 million homes, and tops ESPN''s previous high, Cal Ripken''
Nike promoted GORDON THOMPSON to Corporate VP/Design & Creative Dir for the Nike brand. Thompson was VP/Research, Design & Development (Nike)....The SkyDome promoted JEFF BELL to VP & GM of SkyDome Fo
Mark McGwire''s L.A.-based agent Bob Cohen said that his phone "keeps ringing with all kinds of offers," after his client broke MLB''s single-season HR record on Tuesday night, according to Greg Johns
The Islanders have filed a "multi-million dollar" lawsuit against PA-based SMG, which manages the Nassau Coliseum, contending the facility is "unsafe," and have asked a federal court to end their leas