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Shaquille O'Neal Promotes Krispy Kreme, Invests In Atlanta Location

Published in SportsBusiness Daily on 10 / 24 / 16

Basketball HOFer Shaquille O'Neal is a new global spokesperson for Krispy Kreme and has become an owner in the brand's downtown Atlanta location, which opened more than 60 years ago. The donut chain today announced a “Shaq-or-Treat” social media promotion for Halloween. Consumers who t...

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DeVos Still Committed To Magic

One day after RDV Sports and the WNBA announced the Miracle will leave Orlando and relocate to another city, Magic Owner Rich DeVos "reiterated ... that he still is committed to reviving" the Magic, a

Tags: Basketball, Connecticut Sun, Football, Franchises, Jacksonville Jaguars, Miami Dolphins, Orlando Magic, Tampa Bay Buccaneers, WNBA

New Shoe For Tracy McGrady

New Campaign For New McGrady Shoe adidas is breaking an ad campaign to support the new signature shoe around Magic F Tracy McGrady, the T-MAC 2, according to Hilary Cassidy of BRANDWEEK, who notes the

Tags: And 1, Basketball, Detroit Pistons, ESPN, NBA, Orlando Magic, Phoenix Suns, Walt Disney, Washington Nationals

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“I don''t play that way. If I want to give a warning, I''ll tell you.” — Magic Owner Rich DeVos, on whether the WNBA Miracle''s relocation is a precursor to the future of the Magic (ORL

Names In The News

THOME EARNS AWARD: Indians 1B JIM THOME was named the winner of the 2002 ROBERTO CLEMENTE AWARD presented by JOHN HANCOCK. The award is given annually to the MLB player who combines outstanding skills

Tags: Baseball, Cleveland Indians, Horse Racing, MLB, People and Pop Culture

Marketplace Round-Up

In L.A., Marla Dickerson reports cameras that were supposed to be given to fans attending tonight''s Angels-Giants World Series Game Four at Pac Bell Park as part of a promotion by MLB sponsor MasterC

Tags: LA Angels, Baseball, CBS, Colleges, MasterCard, McDonalds, MLB, San Francisco Giants, Tennis Channel, Viacom, Walt Disney

Angels' Marketing Efforts Pay Off

The Angels have "invested heavily and successfully in building a fan base in Orange County''s fast-growing Latino community," according to Dave McKibben of the L.A. TIMES, who wrote that as little as

Tags: LA Angels, Baseball, Franchises, Los Angeles Dodgers, Walt Disney

Marlins Step Up To The Plate

The Marlins will offer three new season-ticket packages and a season-ticket holder rewards program for the ''03 season, and average ticket prices will decrease next year, the fourth time in the last f

Tags: Baseball, Miami Marlins, Franchises, MLB, Philadelphia Phillies

Devils Debut New Ad Campaign

The Devils'' new $1M ad campaign features humor and is "meant to stimulate demand for tickets among both devoted followers of the team as well as casual fans," according to Stuart Elliott of the N.Y.

Tags: Cablevision, Comcast-Spectacor, Franchises, Hockey, New Jersey Devils

ESPN Renews Reality Show

ESPN "will order a second season of Beg, Borrow & Deal and is hoping to pair it with a second genre entry next year," according to Reynolds & Umstead of MULTICHANNEL NEWS. Through the first five of it

Tags: ESPN, Media, Walt Disney

Clippers Covet Cable TV Deal

Just over a week before the start of "one of their most anticipated seasons," the Clippers "are still without" a cable TV deal, according to Elliott Teaford of the L.A. TIMES. Talks continue with FSN,

Tags: Basketball, ESPN, Los Angeles Clippers, NBA, Media, Turner Sports, Walt Disney

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