ARENA FOOTBALL -- CATCH A GLIMPSE OF THE FUTURE

Arenaball, a sport that is "conceived, performed and marketed as an unashamed entertainment enterprise," is examined by Charles Pierce in the latest issue of GQ. Upon the sport''s inception, "Arenabal

Tags: Leagues and Governing Bodies, NBA

FRANCHISE NEWS & NOTES

Former Blues Owner Harry Ornest is reportedly part of a group trying to "outmaneuver" CO developer Philip Anschutz for control of the L.A. Kings. Ornest has allied with fellow Hollywood Park exec R.D.

Tags: Anschutz Properties, Carolina Panthers, Franchises, Green Bay Packers, Orlando Magic, RDV Sports, St. Louis Blues

THE SUMMER JUNIOR HOOP TOUR BATTLES OF NIKE AND ADIDAS

"In the ongoing hammer-and-tongs battle between Nike and Adidas known as Show Wars, each company zeroed in on the youth market by sponsoring its own basketball tournament," writes Curry Kirkpatrick in

Tags: NCAA, Nike, Washington Nationals

AT&T LAUNCHES FIRST SPONSORSHIP OF DREAM TEAM

Olympic sponsor AT&T will be the first of 13 sponsors to launch a Dream Team promo, according to Michael Hiestand of USA TODAY. Beginning August 14, AT&T will distribute rubber outdoor basketballs to

Tags: AT&T, Coca-Cola, NBA, PepsiCo

PEPSI HAS AUGUST RUSH; COCA-COLA/BARQ'S DEAL OK'D

Pepsi-Cola announced it will have a packaging "blitz" in August for an end-of-summer special. They will ship new 16-ounce "Slam Cans" of Pepsi, Diet Pepsi, and Mountain Dew to retail outlets. They wil

Tags: Coca-Cola, NASCAR, PepsiCo, R J Reynolds, Sports Illustrated, Time Warner

BASEBALL'S WARRING PARTIES READY TO RESUME NEGOTIATIONS

In Minneapolis, Sid Hartman reports that there is "a chance" that the MLBPA will have a new offer to consider after today''s MLB Exec Committee meeting in Chicago (Minneapolis STAR TRIBUNE, 8/1). One

Tags: Leagues and Governing Bodies, MLB, New York Yankees, YankeeNets

EXECUTIVE TRANSACTIONS

The NBA named CHRIS BRIENZA as Dir of Media Services. ....Former Pistons Dir of Player Personnel BILLY MCKINNEY was named Sonics VP/Basketball Ops (SportsTicker)....Nike Golf GM DAVE DICKEY has left t

Tags: Detroit Pistons, NBA, Nike, Palace Sports & Entertainment, People and Pop Culture, Washington Nationals

TAMBRANDS MAKES IT OFFICIAL IN TWO-YEAR DEAL WITH OPEN

As mentioned here last week, Tambrands has announced a two- year sponsorship deal with the U.S. Open tennis chamionships. The company earlier in the year attempted to become title sponsor of the WTA T

Tags: USTA

DON'T LOOK NOW, BUT GOLF IS "HIP"

Golf is growing more attractive to marketers and advertisers as it "becomes the sport of choice for the young and hip," according to Kevin Goldman of the WALL STREET JOURNAL. A new ad for Coors Light

NOT ALL FUN AND GAMES AT JOHNSON'S CHARITY EVENT

"Talk of the upcoming players union decertification vote dominated discussion" at Magic Johnson''s charity game yesterday, according to Mark Heisler of L.A. TIMES. But, "of four players polled before

Tags: Leagues and Governing Bodies, Orlando Magic, RDV Sports, Utah Jazz