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04 / 18 / 14

Increase your company's exposure in the sport business marketplace and get your message in front of the industry's top executives. For more information on placing a classified in SportsBusiness Daily, please contact Heather Taylor at 704-973-1525 or  htaylor@sportsbusin...

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09/25/97
MARKETPLACE ROUND-UP

IBM Canada "is spending $50,000 to sponsor the Canadian women''s hockey team and three of its players" for one year, with an option for renewal. The three sponsored players are Fiona Smith, Angela Jam

Tags: IBM, NBC, Nike, Seattle Mariners, TNN

09/25/97
MEDIA NOTES

Nielsen Media Research will extend into four markets in ''98, bringing its total overnight metered-markets to 42, representing 61% of the U.S. TV households. Overnight metered-market service will begi

Tags: ESPN, Nielsen, Media, Tampa Bay Rays, Walt Disney

09/25/97
ISLANDERS SUE BOSTON MUTUAL OVER CLAIM ON INJURY

The Islanders have sued Boston Mutual -- an underwriter for Lloyds of London -- "for refusing to pay off" 80% of the $4.3M remaining on Brett Lindros'' salary following his retirement in May ''96 afte

Tags: Franchises, New York Islanders

09/25/97
SWEET LIBERTY: EQUITABLE/AXA SIGN THREE-YEAR BOWL DEAL

The Equitable Companies Inc. and AXA have become the first-ever corporate title sponsor of the Liberty Bowl. This year''s AXA/Equitable Liberty Bowl will be aired on ESPN on New Year''s Eve. The game

Tags: Cablevision, Colleges, ESPN, New York Liberty, Walt Disney

09/25/97
HOMMEL TO THE LYNX AFTER DROPPING COLLEGE ELIGIBILITY

LPGA golfer Michelle McGann did not visit the booth of her equipment sponsor, Lynx, at the PGA International Golf Show in Las Vegas, another sign of her "acrimonious relationship" with the company, ac

Tags: Callaway Golf, LPGA, Minnesota Lynx, PGA Tour

09/25/97
BETTMAN CALLS OLYMPIC ACTION A "BUILDING BLOCK" FOR 2002

The NHL''s participation in the Nagano Olympic Games was examined by Helene Elliott of the L.A. TIMES. The league will break for 17 days -- "seven more than the NHL wanted and four fewer" than the NHL

Tags: Leagues and Governing Bodies, NHL

09/25/97
LIONS TRY TO KEEP ALL THE CHEESE OUT OF DETROIT

Despite the Lions'' "best efforts," there may be "as many as" 16,000 Packers fans at the sold-out Silverdome for Sunday''s Packers-Lions game, according to Curt Sylvester of the DETROIT FREE PRESS. La

Tags: Detroit Lions, Franchises, Green Bay Packers, Ticketmaster

09/25/97
FRANCHISE NOTES

NFL NEWS: Memphis Convention & Visitors Bureau President Kevin Kane on the Oilers'' "nonsupport" in Memphis: "We work so hard to pump up the assets of Memphis''s image, and this is a black eye for us.

Tags: Atlanta Falcons, Denver Broncos, Edmonton Oilers, Franchises, MLB, NFL, Toronto Blue Jays

09/25/97
LEARN ABOUT SPORTS MARKETING FROM THE INDUSTRY'S BEST

It''s not too late to register for Strategic Research Institute''s Sports Marketing & Sponsorship 3rd Annual Forum, September 29 & 30, at the Chicago Westin River North Hotel. Hear presentations from

Tags: Classified Advertisements, ESPN, General Motors, IMG, MasterCard, McDonalds, Motorola, NBA, News Corp./Fox, NFL, Nike, Sprint, Walt Disney

09/24/97
MARKETPLACE ROUND-UP

LeRoy Neiman''s paintings of five former NFL players -- Walter Payton, Johnny Unitas, Roger Staubach, Mean Joe Greene and Ronnie Lott -- will be featured on Wheaties cereal boxes nationally. The packa

Tags: Dr Pepper/7UP, ESPN, NCAA, NFL, Walt Disney, Wheaties

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