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Gisele Bundchen Revealed As Under Armour's Newest Female EndorserPublished in SportsBusiness Daily on 09 / 02 / 14
Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...
TV: CBS Sports kicks off its NFL coverage with the 49ers-Seahawks "American Bowl" exhibition game, live from Vancouver on Saturday at 8:00pm ET. Greg Gumbel and Phil Simms will call the game. CBS also
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Coming off a 4-12 season, Bears Dir of Marketing & Broadcasting Ken Valdiserri said that approximately 2,300 of 16,000 season-ticket holders did not renew their season tickets, according to Michael Ro
In San Antonio, Travis Poling reports that McCombs Enterprises President Gary Woods will become the new Vikings President when the sale of the team to Red McCombs closes later this month. Woods served
A possible economic recession and its impact on NASCAR and its teams, "which rely almost exclusively on corporate sugar daddies for their funding," is examined by USA TODAY''s Skip Wood. The average y
Owners of the fledgling Collegiate Professional Basketball League are trying to sell naming rights to the league''s teams to "drum up corporate support," according to John Lombardo of the SPORTSBUSINE
Pennzoil''s recent comprehensive ad deal with CBS, worth a reported $25M, was examined by CNBC''s Don Dahler, who said, "In the past, media companies have tried to push what they call cross-marketing.
ESPN has joined with TCI Media Services, Mideast Region, to enable cable customers to subscribe to ESPN Magazine at a discount and allow cable systems to generate ad revenue by partnering with local r
Samsung has strengthened its ties with Se Ri Pak through a renegotiated contract signed at last weekend''s du Maurier Classic. Under the new deal, Samsung will guarantee Pak an annual contract valued
ESPN/ESPN2''s broadcasts of the Great American Insurance ATP Championship in Cincinnati, to be held August 10-16, will feature new broadcast innovations, including use of up to five new camera angles.
NASCAR is teaming with Sunbelt Video and Raycom Sports on "NASCAR Think Fast!" -- a syndicated NASCAR-licensed TV show. The program will debut the weekend of September 19- 20, and will be hosted by dr