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IBM Canada "is spending $50,000 to sponsor the Canadian women''s hockey team and three of its players" for one year, with an option for renewal. The three sponsored players are Fiona Smith, Angela Jam
Nielsen Media Research will extend into four markets in ''98, bringing its total overnight metered-markets to 42, representing 61% of the U.S. TV households. Overnight metered-market service will begi
The Islanders have sued Boston Mutual -- an underwriter for Lloyds of London -- "for refusing to pay off" 80% of the $4.3M remaining on Brett Lindros'' salary following his retirement in May ''96 afte
The Equitable Companies Inc. and AXA have become the first-ever corporate title sponsor of the Liberty Bowl. This year''s AXA/Equitable Liberty Bowl will be aired on ESPN on New Year''s Eve. The game
LPGA golfer Michelle McGann did not visit the booth of her equipment sponsor, Lynx, at the PGA International Golf Show in Las Vegas, another sign of her "acrimonious relationship" with the company, ac
The NHL''s participation in the Nagano Olympic Games was examined by Helene Elliott of the L.A. TIMES. The league will break for 17 days -- "seven more than the NHL wanted and four fewer" than the NHL
Despite the Lions'' "best efforts," there may be "as many as" 16,000 Packers fans at the sold-out Silverdome for Sunday''s Packers-Lions game, according to Curt Sylvester of the DETROIT FREE PRESS. La
NFL NEWS: Memphis Convention & Visitors Bureau President Kevin Kane on the Oilers'' "nonsupport" in Memphis: "We work so hard to pump up the assets of Memphis''s image, and this is a black eye for us.
It''s not too late to register for Strategic Research Institute''s Sports Marketing & Sponsorship 3rd Annual Forum, September 29 & 30, at the Chicago Westin River North Hotel. Hear presentations from
LeRoy Neiman''s paintings of five former NFL players -- Walter Payton, Johnny Unitas, Roger Staubach, Mean Joe Greene and Ronnie Lott -- will be featured on Wheaties cereal boxes nationally. The packa