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Published in SportsBusiness Daily on 10 / 16 / 17

Eddie Olczyk returning to @NHLonNBCSports booth Wednesday; will work as health allows. https://t.co/YCg2urwOfF — Kevin Allen (@ByKevinAllen) October 16, 2017 NFL’s Joe Lockhart on Zeke Elliott: “The suspension is in place. Anyone who tells you otherwise is not accu...

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Coke Wins Commercial Exposure

On behalf of THE DAILY, Connecticut-based SRi measured the exposure received by various brands during the first week of NBC’s primetime Athens Olympics coverage, August 13-19. The total broadcast time

Tags: NBC, Olympics

Swimming In Olympic Success

Speedo estimates that during the Athens Olympics, “70% of U.S. swimmers and about two-thirds of the 150 other national teams are wearing their logo,” according to Roger Thurow of the WALL STREET JOURN

Tags: CBC, IOC, Olympics

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Presidential Pardon? Is Bush taking too many liberties with use of Olympic terminology, concept in ad around Iraqi soccer? (#4) Jacksonville Landing Alltel Stadium awarded first two ACC championship f

Politics Am-Bushing Olympics?

President George W. Bush’s re-election campaign, which is running ads showing the Iraqi soccer team, is “ being reminded that the brand name and concept of the Olympics belongs to the [IOC] in general

Tags: IOC, Olympics, Sports Illustrated, USOC

ACC Title At Alltel Stadium

The ACC awarded Jacksonville and Alltel Stadium the conference’s first two football championship games, beginning next year. Jacksonville has an option for another two years at its discretion (ACC). I

Tags: ABC, Colleges, FedEx, NFL, Walt Disney

Wild Plan Staff Cuts

Minnesota Sports & Entertainment (MSE) CFO Pam Wheelock Thursday said that 3% of the company’s 225 full-time employees will lose their jobs and that salaries “will be slashed across the board unless”

Tags: Franchises, Hockey, Minnesota Wild, NHL

Athens' Cost Increases

Costs for the Athens Games are now expected to top $8.5B because of added security and project overruns, with some analysts saying that the final price tag could climb to $12.5[B] and burden Greek tax

Tags: Olympics

Nike And Foot Locker Join Up

Nike and Foot Locker are set to launch a joint marketing campaign for the Air Max Shootout, a shoe that is part of the Nike 20 collection only at Foot Locker stores, according to Suzanne Kapner of the

Tags: ESPN, Nike, Walt Disney

Gymnastics Most Televised

On behalf of THE DAILY, Connecticut-based SRi monitored the airtime received by various sports during the first week of NBC’s primetime Athens Olympics coverage. The feed monitored was from WNBC in N.

Tags: NBC, Olympics

THE DAILY's Medal Stand

The following presents our take on the business performances at the Athens Games. GOLD: Gymnastics. Paul Hamm and Carly Patterson have both won Gold Medals in their respective all-around competitions,

Tags: Olympics

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