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Miller Lite Renews Deal To Sponsor New Hampshire Motor SpeedwayPublished in SportsBusiness Daily on 09 / 19 / 14
New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...
Mark McGwire and Sammy Sosa will appear in McDonald''s latest national TV ad campaign for the Big Mac, according to the AP. Both McGwire and Sosa have appeared in local campaigns for McDonald''s, but
Fox Sports "is expected to receive a sizeable rebate" for the final year its NHL contract -- "as much as" $20M -- back from its ''98-99 $45M rights fee, according to USA TODAY''s Rudy Martzke. The reb
Gerber "edged out" Nike as the brand with the "highest consumer loyalty rating in the U.S.," according to a new worldwide study commissioned by WPP Group and cited by Mercedes Cardona of AD AGE. Condu
USA Broadcasting Chair Barry Diller "has approached" Bulls/White Sox Chair Jerry Reinsdorf "about acquiring the two teams'' broadcasting rights" for USA''s Chicago outlet, WEHS-TV, according to source
NFLPA figures show that all but eight of the NFL''s 30 teams have surpassed the $52.38M salary cap in actual expenditures this year. The league''s average payout of $57.1M is 9% higher than the "on-pa
Nazareth Speedway, a Penske Motorsports owned facility, is looking for a self-starter with previous sports info/ promotion experience. Auto racing is America''s fastest- growing sport. Nazareth Speedw
SLM Int''l, the company that makes CCM hockey equipment, has agreed to buy Sports Holdings Corp. (SHC), creating a $200M sports equipment company. SHC, a hockey equipment marketer in Scandinavia and c
The Pilot Pen Int''l men''s tennis tournament has been sold to a Kitzbuhel, Austria, investment group, according to Greg Garber of the HARTFORD COURANT. While the official announcement is set for toda
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Nike named MIKE WILSKEY, formerly VP/Global Brand Marketing, to succeed BOB WOOD as VP/U.S. Marketing. Wood was named Nike Golf President, a newly-created standalone business. In addition, KEVIN WULFF
Blazers/Seahawks Owner Paul Allen "has bought his very first radio stations" -- Portland, OR''s news/talk KXL-AM and contemporary music KXL-FM, according to Pete Schulberg of the OREGONIAN. The sale "