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Comcast Signs Sponsorship Deal With USOC Covering Both PyeongChang, Tokyo Games

Published in SportsBusiness Daily on 12 / 07 / 16

Comcast has signed a four-year sponsorship deal with the USOC, gaining marketing rights it did not previously own despite subsidiary NBCUniversal’s long-term, $7.65B television deal with the Olympics. Comcast claims several categories with Team USA in the deal, becoming the official provider o...

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Tags: Marketing and Sponsorship, USOC, Comcast

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Media Monitor

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Panthers Could Be On The Block

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Super Bowl Marketing Notes

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Tags: Coca-Cola, Dallas Cowboys, DirecTV, ESPN, Football, General Motors, Microsoft, Motorola, NFL, PepsiCo, Walt Disney

Closing Bell, January 27, 2003

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