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NBCSN Draws NASCAR’s Best Cable TV Audience Since '14 Cup Finale

Published in SportsBusiness Daily on 07 / 26 / 16

NASCAR’s Brickyard 400 on Sunday rebounded from record-low viewership last year to post the Sprint Cup event’s best audience since '13, as well as NBCSN's best audience on record. The race from Indianapolis Motor Speedway also marked the best Cup race on cable TV since the season finale ...

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Executive Transactions

Assante Corp. has named former YankeeNets Chair & CEO and former Turner Sports President HARVEY SCHILLER as President & CEO of its U.S operations. Schiller will oversee all of Assante''s U.S. operatio

Tags: Baseball, Basketball, Colleges, Denver Broncos, Football, Houston Astros, New Orleans Pelicans, PepsiCo, People and Pop Culture

SEC Schools To Share Record Payout

The BIRMINGHAM NEWS'' Kevin Scarbinsky reported that the SEC "will distribute approximately $95.7 million among its 12 schools for the 2001-02 fiscal year, which ends Aug. 31." The figure is up 22% fr

Tags: Colleges, NCAA

Franchise Notes

In N.Y., Richard Sandomir reports that Dennis Kozlowski, who resigned Monday as Tyco Int''l CEO and was indicted yesterday on charges of tax evasion, owns a about a $10M stake in the Nets "and possibl

Tags: Basketball, Franchises, Hockey, New Jersey Devils, Brooklyn Nets, Portland Trail Blazers, Vulcan Ventures

Names In The News

MEDIA NAMES: Creative Artists Agency has signed former NBC Sports President and current Fox MLB Producer MICHAEL WEISMAN for representation (DAILY VARIETY, 6/5).....NASCAR VP/Broadcasting PAUL BROOKS

Tags: Basketball, Football, Los Angeles Clippers, Memphis Grizzlies, MLB, Motorsports, NASCAR, NBC, New England Patriots, Brooklyn Nets, NFL, Olympics, Sacramento Kings, People and Pop Culture, Walt Disney

Nike's “Secret” World Cup Ads

The goal of Nike''s multimillion dollar "The Secret Tournament" marketing campaign around the World Cup is to help make soccer "as important a sport to Nike''s bottom line as basketball," according to

Tags: Nike, Soccer, Washington Nationals

SBJ's Report On Advertising

The quarterly report in the July 1 issue of SportsBusiness Journal will examine advertising as part of the sports sponsorship and marketing budget, and how it has increased or decreased during the eco

Tags: Classified Advertisements

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Judge Rules Against Raiders Decision means team could be forced to repay the NFL millions in revenue. After Being Enron-ized... Astros reach deal with Coca- Cola to rename field Minute Maid Park; Tita

Continental Kicks Off Bowl Deal

Continental Tires and Raycom Sports kicked off their partnership in a new Charlotte-based college football bowl game with a reception at Ericsson Stadium last night, according to the CHARLOTTE BUSINES

Tags: Baseball, Colleges, ESPN, Raycom Sports, San Francisco Giants, Walt Disney

Facility Notes

ASTROS FIELD RE-NAMED: The Astros and Minute Maid announced late this morning a multi-year naming-rights deal in which Astros Field will be re-named Minute Maid Park (THE DAILY). In Houston, Dale Lezo

Tags: Baseball, Basketball, Coca-Cola, Facilities, Hockey, Horse Racing, Houston Astros, Motorsports, Nashville Predators, NBA

Wembley Stadium Financing Deal

The FINANCIAL TIMES'' Krishna Guha reported that FA CEO Adam Crozier "reached a provisional agreement with Westdeutsche Landesbank, a German bank, to provide more than [US$584M] in funding" for the pr

Tags: Soccer

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