Roger Federer Touts New Mercedes-Benz SL In "Timeless" CampaignPublished in SportsBusiness Daily on 08 / 23 / 16
Roger Federer will star in a new series of vignettes during the U.S. Open in conjunction with the release of the '17 Mercedes-Benz SL. The "Timeless" campaign is narrated by Tennis Channel's Bill Macatee , and celebrates icons of the tennis world across different decades, pairing them with a...
DEALS & DOLLARS: Reebok has signed a multi-year marketing and licensing deal with the MISL to be the league''s official uniform and apparel supplier. Under the deal, Reebok will exclusively outfit all
It''s only 32 pounds. So why couldn''t 29 other teams lift it? The tagline of a mural depicting the Stanley Cup set to go up in Detroit congratulating the Red Wings on their champion
GOING UP: USA TODAY''s Mel Antonen reports that MLB teams have given away bobbleheads at 45 games this season, and 41 times, attendance "shot above average." Retired OF Eric Davis "brought the biggest
“There''s never been a Tour de France victory by a cancer survivor before me. That''s what I''d like to be remembered for.” Lance Armstrong, on his legacy (N.Y. TIMES, 7/29).
ESPN this fall will debut "The New American Sportsman" as "the centerpiece of a prime-time block of shows on ESPN2 targeted at anglers, hunters and campers," according to Candus Thomson of the Baltimo
San Diego State Univ. (SDSU), "after shelling out $40,000 and researching [it] for a year ... has a redesigned logo with less pizazz than the banished red-faced Aztec image," according to Eleanor Yang
Armstrong Adds To Legacy With Fourth Win While Lance Armstrong became the winningest American in the Tour de France and moved within one victory of tying the all-time win record for the race, Armstron
The following lists overnight Nielsen ratings from weekend sports events (THE DAILY). EVENT DATE NET TIME RAT/SHR Golf: Senior British Open - 3rd Rd 7/27 ABC 2:30-4:00pm 0.8/2 PGA Tour - 3rd Rd 7/27 C
The "major obstacle in the negotiations" for Mets co-Owner Nelson Doubleday to sell 50% of the Mets to co-Owner Fred Wilpon "is Doubleday''s insistence that he get a financial sweetener when the team
CUTBACKS: The SPORTSBUSINESS JOURNAL''s Liz Mullen reports that MLB Advanced Media has laid off 12 employees, or about 5% of its workforce. The cuts were made "throughout the company, including in the