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Roger Federer Touts New Mercedes-Benz SL In "Timeless" Campaign

Published in SportsBusiness Daily on 08 / 23 / 16

Roger Federer will star in a new series of vignettes during the U.S. Open in conjunction with the release of the '17 Mercedes-Benz SL. The "Timeless" campaign is narrated by Tennis Channel's Bill Macatee , and celebrates icons of the tennis world across different decades, pairing them with a...

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JCPenney Inks Cowboys Deal

The Cowboys and TX-based JCPenney announced a three-year merchandising partnership that makes JCPenney the official retailer of Cowboys apparel in a five-state southwest region of TX, NM, LA, AR and O

Tags: Dallas Cowboys, Football, HBO, NFL, Reebok

Morning Buzz, July 31, 2002

The Daily Insider Morning News & Headlines Wednesday, July 31, 2002 9:00am ET Print The Morning Buzz Past Issues July 30, 2002 July 29, 2002 July 26, 2002 July 25, 2002 July 24, 2002 • MLB Talks

Tags: Morning Buzz

Univ. Of CT Hike's Women's Tickets

The HARTFORD COURANT''s Jeff Goldberg reported that ticket prices for the Univ. of CT''s (UC) women''s basketball team will increase to $20, "the second consecutive year that prices have increased by

Tags: Colleges

Names In The News

Strat-O-Matic Hits Big Time With Convention STEINER SPORTS was a presenting sponsor of the first-ever STRAT-O-MATIC CONVENTION held this past weekend in N.Y. (THE DAILY). In Hartford, Kevin Canfield,

Tags: Baseball, People and Pop Culture

Dean Smith Holds Fundraiser

The CHARLOTTE OBSERVER reports that former Univ. of NC (UNC) men''s basketball coach Dean Smith "is the marquee host for a fund-raiser for Erskine Bowles, Democratic candidate for the U.S. Senate."  T

Tags: Colleges

NFL's Pregame Party Details

N.Y. Mayor Michael Bloomberg said that the NFL''s "extravagant kickoff in Times Square" on Thursday, September 5, which begins at 3:30pm ET and features a performance by Bon Jovi, will "bring in milli

Tags: CBS, ESPN, Football, Leagues and Governing Bodies, New York Giants, NFL, Reebok, San Francisco 49ers, Viacom, Walt Disney

Golf Event Seeks Major Sponsor

Merrill Lynch, title sponsor of yesterday''s ''02 Invitational golf tournament at the Tournament Players Course (TPC) at Snoqualmie Ridge, "plans to continue its annual event at Snoqualmie Ridge, but

Tags: Golf, Microsoft, PGA Tour

Hurricanes Ink New Radio Deal

The Hurricanes and Raleigh-based Curtis Media Group yesterday announced a two-year agreement to broadcast all 82 regular-season games, plus preseason and the playoffs, on WKXU-FM, WKIX-FM, and WDTF-AM

Tags: Carolina Hurricanes, Colleges, Hockey, Media

NHL Safety Netting Ready?

NHL CLO Bill Daly said that the league "might not have safety nets installed in every arena to protect fans behind goals before the start of the season," according to Allan Kreda of BLOOMBERG NEWS. Da

Tags: Baseball, Hockey, Leagues and Governing Bodies, Minnesota Wild, MLB, NHL

Marketplace Round-Up

HOLD IT: While Vikings QB Daunte Culpepper reportedly reached a settlement with Nike, in Minneapolis, Kevin Seifert reports that Culpepper''s agent, Mason Ashe, denied that there has been a settlement

Tags: Football, Hockey, Interpublic Group of Cos., Minnesota Vikings, NHL, Nike, Octagon

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