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McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

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Tags: Marketing and Sponsorship

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ESPN's Perceived Value At Top

ESPN and FSN ranked first and second among major cable nets with an average perceived monthly value of $1.96 and $1.86, respectively, in Beta Research Corp.'s "2003 Cable Subscriber Study — Evalu

Tags: Baseball, Basketball, Dallas Mavericks, ESPN, Football, Golden State Warriors, Miami Dolphins, New York Yankees, Media, Walt Disney, Washington Redskins

SBJ's By The Numbers Guide

The authoritative annual research guide and fact book provides the essential numbers for tracking the business of sports. Sections focus on advertising/marketing/sponsorship, facilities, finance and p

Tags: Classified Advertisements

Comcast Forms Chicago RSN

Comcast is expected to announce the October '04 launch of Comcast SportsNet Chicago that would broadcast Cubs, White Sox, Bulls and Blackhawks games, according to Jim Kirk of the CHICAGO TRIBUNE. Blac

Tags: Baseball, Basketball, Chicago Blackhawks, Chicago Bulls, Chicago Cubs, Chicago White Sox, Comcast-Spectacor, Hockey, Media

NSMN Opens Chapter In S.F.

The National Sports Marketing Network, opens its 8th Chapter in SAN FRANCISCO on December 5, 6:00-9:00pm at the Grand Hyatt San Francisco. "THE FUTURE OF SPORTS BUSINESS IN THE BAY AREA," moderated by

Tags: Classified Advertisements

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Tuesday, December 2, 2003 Monterrey group left out in the cold in bid for Expos slate in ’04. Connection between universities and AAU teams causing recruiting controversy. ...

Tags: Hot Reads

Marketplace Round-Up

NFL: In N.Y., Paul Tharp reports Dodge will run a 30-second ad on CBS during Super Bowl XXXVIII February 1. Dodge is also presenting sponsor of the '04 Lingerie Bowl, a PPV event to air during halftim

Tags: Basketball, CBS, Cleveland Cavaliers, Denver Nuggets, Detroit Red Wings, ESPN, Football, Hockey, IOC, NBA, NFL, NHL, Nike, Speedway Motorsports Inc., Viacom, Walt Disney

Names In The News

The U.S. SUPREME COURT yesterday "denied an appeal by the Independent Florida Alligator that Florida's law restricting access to autopsy photos is unconstitutional." The student-run newspaper was seek

Tags: ABC, Baltimore Orioles, Baseball, Basketball, Cleveland Cavaliers, Denver Nuggets, Football, HBO, IOC, Los Angeles Lakers, Maple Leaf Sports and Entertainment, Miami Heat, Motorsports, New England Patriots, NFL, Oakland Athletics, Oakland Raiders, Olympics, Philadelphia Eagles, Sports Illustrated, People and Pop Culture, Toronto Raptors, USA Track and Field, USOC, Walt Disney

EA Sports Replaces Heatley

EA Sports has replaced Thrashers RW Dany Heatley with Avalanche C Joe Sakic as the cover athlete of its "NHL 2004" video game after Heatley's car accident claimed the life of teammate Dan Snyder in Oc

Tags: Colorado Avalanche, EA Sports, Hockey, NHL

League Notes

Argonauts head coach Mike Clemons feels that the CFL "should be financially compensated under any new agreement with the NFL for allowing players who are heading into the option year of their contract

Tags: CFL, Football, Golf, Hockey, Leagues and Governing Bodies, LPGA, NFL, NHL

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The Daily Insider Afternoon News & Headlines Tuesday, December 2, 2003 4:00pm ET Print The Closing Bell ...

Tags: Closing Bell

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