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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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MEASURING STICK: NIELSEN//NETRATINGS BREAKS DOWN TOP SITES

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Tags: Nielsen, The Back of the Book

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04/12/00
DEALS & DOLLARS: NORELCO ON WITH GRAVITY; MIA'S NEW GAME

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Tags: Green Bay Packers, NBC, NHL, Pennzoil, PepsiCo, Toyota

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OPENING DAY AT PAC BELL HAS FANS SMILING/WAITING BY THE BAY

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Tags: ESPN, Facilities, Miami Marlins, Los Angeles Dodgers, News Corp./Fox, San Francisco Giants, Walt Disney

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BUSY, BUSY: IRL EXECS SAY TO EXPECT LONGER SEASON IN 2001

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Tags: Champ Car World Series, IndyCar, Leagues and Governing Bodies

04/12/00
GENERAL SPORTS ACADEMY FOR PEOPLE SEEKING A SPORTS CAREER

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