Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
Nielsen//NetRatings lists the top 20 sports Web sites for the month of February. All numbers are from home computer users and do not reflect numbers from office use. Though some Web sites such as nfl.
The Rams unveiled new uniforms yesterday for the 2000- 01 season, according to Jim Thomas of the ST. LOUIS POST- DISPATCH, who wrote the "primary" color of royal blue on the old uniform "is out," whil
Norelco has signed an exclusive one-year deal to become the Official Shaving Products Sponsor of NBC Sports'' and emap usa''s Summer Gravity 2000. The event will be held July 15-23 in Providence, RI,
The MLB Giants officially christened Pac Bell Park during yesterday''s home opener against the Dodgers before a sellout crowd of 40,930, and in S.F., Epstein & Rubenstein write that for team execs "wh
IRL officials said that they "plan to announce by summer a considerably busier schedule" for the 2001 season, according to Bill Koenig of the INDIANAPOLIS STAR. IRL Founder Tony George said the league
General Sports and Entertainment is the industry''s premier executive search firm and a leader in corporate consulting, hospitality/event management, naming rights, sponsorship sales, team consulting,
After yesterday''s NBA Board of Governors meeting in N.Y., NBA Commissioner David Stern said that he is "considering the implementation of an age limit" for the NBA''s proposed developmental league in
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Two-time Olympic gold medalist and sports commentator Donna deVarona filed suit in Federal District Court in NY last Friday against ABC Sports and ABC Broadcasting, charging the network with "unlawful
ATP TOUR: The ATP Tour announced several moves: JON WIGLEY will be leaving as VP/Marketing & Television to head up the Tour''s Internet ventures with partners Kabel New Media and ISL through their joi
From March 21-23, Bolt Bus conducted a survey of 1,013 U.S. teenagers and asked, "Who is your favorite athlete." Participants are invited from Bolt Lab''s pre-screened survey panel, which is drawn fro
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